Want to learn how to unlock the power of behavioural science in practice?

Attend Europe's number 1 Behavioural Design Academy. You'll learn the latest know-how in behavioural science and master the easy-to-apply Behavioural Design Method© to shape the decisions and behaviour of clients, employees or citizens.

Enhance your skillset

Join our most popular training: Behavioural Design Fundamentals

Centraal Beheer
Tempo Team

100% practical 9,2 satisfaction score backed by science officially accredited education proven method

Our Open Edition Courses

These are the courses you can join as an individual or in groups under 8 people

Behavioural Design Fundamentals

If you want to master how to influence minds and shape behaviour using behavioural science, this training is the best start. 100% practical.

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Behavioural Design Advanced

If you want to become the behavioural design expert in your team or organisation this is the perfect training for you.

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Behavioural Design Fest

Our event showcasing a fascinating line-up of people who work on positively influencing minds and shaping behaviour. Immerse yourself in applied behavioural science.

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Upcoming courses

Behavioural Design Fundamentals
7 & 8 October 2021
Enrolment Open

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 8 seats left
Investment 1990,- 1490,-
Location amsterdam
21/10, 22/10, 28/10, 29/10 2021
Enrolment Open

Behavioural Design Fundamentals Virtual

4-days of virtual training (9.00 - 13.00 hrs) & 6 months of digital learning
Only 16 seats left
Investment 1490,- 1190,-
Location virtual
Behavioural Design Advanced
01/11, 15/11, 22/11, 29/11 & 06/12 2021
Enrolment Open

Behavioural Design Advanced

Advanced Course start November 2021 (3-month program)
Only 4 seats left
Investment 3790,- 3490,-
Location amsterdam
Behavioural Design Fundamentals
4 & 5 November 2021
Enrolment Open

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 14 seats left
Investment 1990,- 1490,-
Location amsterdam

Check out all dates

Want to see the dates and available seats of all our courses? Please check out our courses overview.

Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your products, services, marketing, organisational change or policies into a success.

Want to train your entire team?

If you wish to train your whole team or a group of more than 8 people, we also offer all our courses as in-company training. Tailormade to your organisation.

Check out in-company training

PS. We've trained many teams already! From leadership to project teams.

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline and I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.””

Veronique Bos
Communication specialist Centraal Beheer Achmea

The Academy in numbers








Government & non-profit

Did you know we have already trained over 1.500 professionals from over 45 countries, and they award us with 9,2 satisfaction score?

Some of the organisations we worked with.

We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.

If you want to know how they experienced Behavioural Design Academy, please check out their reviews.

Some of our former participants

We are accredited by the EQAC.

We’re an official education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognising professional excellence and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.