– SUE | MASTERCLASSES –
LIVE ONLINE AND ON LOCATION

Want a speed-date with behavioural psychology?

Join one of our specialised masterclasses to help you unlock to power of behavioural psychology in specific domains.

 
iglo
Rabobank
randstad
achtung
aidsfonds
CentraalBeheer
TEDx
stad
 

transformative know-how the best trainers certificate of recognition personal attention 100% practical

When join this training?

You are intrigued to find out how people make decisions and how you can shape their behaviour and how to apply this know-how to a specific domain. You want to learn by doing, making Behavioural Design practical right away.

What do you get?
  • A half-day or full-day masterclass
  • Taught by experienced Behavioural Designers
  • The essential theory of behavioural psychology
  • Translated into hands-on tricks & tips
  • Learning-by-doing with personal guidance
  • Goodie bag with learning kit
  • BONUS: FREE ready-to-use tools and templates
What is the investment?

The investment of a half-day masterclass is 399, a full-day masterclass is 699, excluding VAT. This includes FREE access to tools and templates to apply your newly acquired skillset right away. All masterclasses include a learning kit and goodie bag. Masterclasses on location in Amsterdam include home-made lunch, snacks and drinks.

Our masterclasses

Habits of High-Performance Teams

Learn how to use Behavioural Design to boost effectivity, agility, creativity and happiness of your teams.

  • Learn why some teams thrive and others don’t
  • Understand the triggers of team behaviour
  • Discover which habits make your team more creative, productive & happy
  • Learn how to transform your team culture
  • Practice with easy-to-apply interventions

Date: 9 April 2021
Duration: one full-day masterclass
Time: 9.00 – 15.00 hrs CET
Type: live online training
Language: English

Enroll now

How to make Sustainability Simple

Learn how to use Behavioural Design to build a more sustainable life, business and world and how to get people along with this movement.

  • Understand why some attempts to motivate people to engage in sustainable behaviours are doomed to fail
  • Learn why other interventions are wildly successful
  • Discover what may block and may boost sustainable behaviours
  • Transform your sustainability vision into tangible behavioural change
  • Use Behavioural Design to break resistance within the organisation
  • Learn how to nudge people to sustainable behaviours that will stick

Date: 26 April or 10 September 2021
Duration: one full-day masterclass
Time: 9.00 – 15.00 hrs CET
Type: April online training, September live training
Language: English

Enroll now for 26 April
Enroll now for 10 September

Ideation & Reviewing using Behavioural Design

Learn to come up with ideas that change minds and influence behaviour and learn how to pick the right ideas. 

  • Learn how to come up with ideas that influence choice and behaviour
  • Improve your products/services by adding psychological intelligence
  • Discover how to trigger users for your product or service
  • Learn how set-up an influence strategy
  • Gain the skillset to accelerate your ideation to warp speed

Date: 20 May 2021
Duration: half-day masterclass
Time: 9.00 – 13.00 hrs CET
Type: live online training
Language: English

Enroll now

How to live a Healthy Life (and stick to it)

Learn how to stick with your intentions by applying easy-to-use behavioural psychology techniques on yourself. 

  • Learn how to use Behavioural Design to achieve your personal goals
  • Learn why your good intentions often fail (and how to avoid this)
  • Discover how motivation truly works
  • How to set goals to win and how to stick to them
  • Learn how healthy habits are build and can work for you

Date: 18 June 2021
Duration: half-day masterclass
Time: 9.00 – 13.00 hrs CET
Type: live online training
Language: English

Enroll now

How to write Persuasive Copy

Learn how to use behavioural psychology principles to write compelling copy that no one can resist.

  • Learn how to write words that convince and sell
  • Discover which words can predictably influence choice and change behaviour
  • Learn about which copy pitfalls to avoid
  • Learn how to make your copy persuasive but also personal
  • Master a communication flow powered up with Behavioural Design
  • Optimise your pitch or value proposition
  • Learn how to craft better websites, emails, landing pages, presentations

Date: 26 August 2021
Duration: one full-day masterclass
Time: 9.00 – 17.00 hrs CET
Type: live training in Amsterdam
Language: English

Enroll now

How to design a Talent Organisation

Learn how Behavioural Design can help you build an organisation that attracts the best talent and makes them thrive.

  • Get answers from behavioural psychology to attract the best talent
  • Learn how employee motivation really works
  • Know how to set-up a self-replicating talent machine
  • Learn how to translate your mission into employee behaviours
  • Create a culture that drives empowerment

Date: 15 October 2021
Duration: one full-day masterclass
Time: 9.00 – 17.00 hrs CET
Type: live training in Amsterdam
Language: English

Enroll now

Learn how to Rapid-Prototype and Test

Learn how to do rapid prototyping to validate your ideas fast before you fail big.

  • Learn how to quickly test the impact of your ideas
  • Gain the skill set to make a prototype (as a non-designer)
  • Learn how to test a prototype
  • Learn how to get stronger evidence to convince your stakeholders
  • Discover how to apply prototyping within your own organisation

Date: 26 November 2021
Duration: full-day masterclass
Time: 9.00 – 17.00 hrs CET
Type: live training in Amsterdam
Language: English

Enroll now

How to do Behavioural Research

Learn how to conduct Behavioural Research to spot valuable opportunities for behavioural change and innovation. 

  • Learn how to do Behavioural Research
  • Know what the difference is between traditional and Behavioural Research
  • Know which human factors influence you and your interviewee
  • How to prepare, do and analyse Behavioural Research
  • Discover how to safeguard the ethics of your research
  • Learn to spot the opportunities that launch your ideation like a rocket

Date: 10 December 2021
Duration: one full-day masterclass
Time: 9.00 – 17.00 hrs CET
Type: live training in Amsterdam
Language: English

Enroll now

How to Design a Happy Life

Learn how Behavioural Design on yourself can help you design a happier life and understand the psychology of happiness.

  • Learn how the psychology of happiness works
  • Discover what can block and boost your happiness
  • Get introduced to Behavioural Design interventions to use on yourself
  • Learn to debunk the myths about happiness
  • Get concrete advice and tips to change your behaviour

Date: 17 December 2021
Duration: half-day masterclass
Time: 9.00 – 13.00 hrs CET
Type: live training in Amsterdam
Language: English

Enroll now

Small groups for a maximum learning curve

Learning by doing, 100% actionable skills

We will do anything to give you the best training experience

Upcoming masterclasses

Masterclasses
26 April 2021 9.00 - 15.00hrs
Enrollment Open
English

Masterclass How to Make Sustainability Simple

One-day masterclass
Only 13 seats left
Investment 899,- 699,-
Masterclasses
20 May 2021 9.00 - 13.00hrs
Enrollment Open
English

Masterclass Ideation and Reviewing using Behavioural Design

One half-day masterclass
Only 15 seats left
Investment 499,- 399,-
Masterclasses
18 June 2021 9.00 - 13.00hrs
Enrollment Open
English

Masterclass How to live a Healthy Life

One-half day masterclass
Only 16 seats left
Investment 499,- 399,-
Masterclasses
26 August 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass How to write Persuasive Copy

One-day masterclass
Only 16 seats left
Investment 899,- 699,-
Masterclasses
10 September 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass How to make Sustainability Simple

One-day masterclass
Only 16 seats left
Investment 899,- 699,-

Until June our masterclasses are online. From July onwards our masterclasses are on location in Amsterdam.
Do you wish to train a group of people? Please contact us for custom-made in-company training possibilities, both online and on location.

Why choose our Academy?

We are a unique combination of a Behavioural Design Academy and creative Behavioural Design Consultancy. This makes our academy firmly rooted in practice. Every week, our consultancy works on solving behavioural challenges for both national and international clients. Varying from governmental, non-profit, commercial and organisational challenges. Know-how and learnings from this practice are directly injected into the academy. This makes our Academy always up-to-date. We continuously optimise the curriculum with the latest learnings and launch masterclasses catered to real-time needs.

  • The Academy is linked to the Behavioural Design Consultancy
  • Firmly rooted in practice
  • Learnings & know-how from our projects are included in the curriculum
  • Teachers are all 100% Behavioural Design practitioners
  • Know-how is always up-to-date as it is linked to daily project practice
  • We’ve already trained 1500+ professionals from over 45 countries
  • You’ll be surrounded by experienced, like-minded people
  • You’ll get access to a powerful alumni network
ABN AMRO Hypotheken

This is included in the tuition fee

Training

Your masterclass taught by senior Behavioural Designer that knows how Behavioural Design in practice can become a success and can show yuo what pitfalls to avoid.

Tools

The masterclass slides, materials and tools for you to download and use as many times as you like.

Alumni extra’s

Access to the exclusive online alumni community and to Alumni Days to keep the learning and contact with like-minded peers going.

Certificate

You’ll receive a certificate of recognition of having participated in the Behavioural Design masterclass.

Happiness

Our team in Amsterdam is at your disposal to help you with questions or requests.

Events

Behavioural Design Acadmey alumni can visit our events for a discounted alumni fee.

We have customised in-company packages available

Do you want to bring your whole team up-to-speed with the latest in Behavioural Design?

The Fundamentals Course will then be tailormade to a team or organisation challenge. Your team will be applying the theory to solve their challenge with Behavioural Design during the training. Leaving your team not only with Behavioural Design capabilities but also with answers to a real challenge. The training can take place via the online tool of your preference.

This way you can offer your talent inspiration and growth opportunities no matter where they are (or have to be) located.
Ensuring progress in these times of standstill.

Please contact us for more information or former cases. It comes with no obligation whatsoever.

Drop us an email and we'll get back to you
 
KPN gr
Fit for Free gr
Randstad gr
Ebay
UNHCR
Roche
 

You are in good company!

The last few years we have had the privilege to train account managers, HR professionals, entrepreneurs, (UX) designers, policy makers, health care professionals, product owners, marketing directors, CEOs, creatives, managing directors, financial consultants, copywriters, business owners and many more.

By mastering the SUE | Behavioural Design Method they have:

  • Built meaningful relationships with clients
  • Boosted sales and conversion rates
  • Optimised their consumer journeys
  • Developed successful innovations or product introductions
  • Made teams more creative, agile and human-centred
  • Unlocked strong behavioural insights and new opportunities
  • Made their communication and marketing more persuasive
  • Installed a strong company culture with good habits
  • Got policies or organisational change embraced
Please make sure to check out their reviews

What kind of people

join our BD Academy?

People who join are all experienced like-minded professionals who have to influence people in one way or the other, but all feel their missing link to succeed is gaining a deep understanding of human psychology and behaviour. We’ve had marketers join who want to convince clients of their products. HR managers who need people to embrace change. Entrepreneurs who have to convince investors. Governmental advisors who need people to follow policies.

Corporates

Entrepreneurs

Agencies

Government & Non-Profit

We've been teaching Behavioural Design at

Training during Covid

The Full Behavioural Design Academy experience
from your Home or Office.

The COVID-19 crisis has forced us all into a new context almost overnight and it requires new approaches from all of us. Organisations or people that know how to influence choice and shape behaviour are far more likely to get clients, employees or citizens into desired action again. That is why SUE has decided to make possible what we never did before. As long as social distancing restrictions are in place, you can access the FULL masterclasses online from your home or office. Watch a live trainer and get real-time feedback & coaching. Interact with fellow peers. Work together in virtual break-out rooms, so you know you are applying your new know-how the right way.

Also when we are back training on location in Amsterdam (hopefully as of July) we have taken all precautions to provide you with a training experience that is inspirational and safe! You can check out our Covid measures at our offices here.