Blog — SUE Behavioural Design

Everything about designing behaviour

180+ articles on behavioural science, nudging, persuasion and human decision-making. Written by SUE consultants for people who want to understand why people do what they do.

180+ Articles
11 Categories
12,000+ Readers/month
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Popular: nudging, influence framework, defaults

Essential reads — start here
01 What is Behavioural Design? Behavioural Design · 6 min 02 The SUE Influence Framework explained Persuasion · 8 min 03 System 1 and System 2: how our brain really works Behavioural Economics · 7 min 04 Nudging: steering behaviour without banning it Nudging · 6 min 05 Thinking Fast and Slow — the insights that matter Book · 5 min 06 Why change management fails (and what actually works) Change Management · 9 min
Explore by category
Behavioural Design All articles →
What is Behavioural Design? Friction in behavioural design explained Defaults: the most powerful nudge
Behavioural Economics All articles →
The Decoy Effect explained Sunk Cost Fallacy at work Commitment Devices: taking control
Persuasion & Influence All articles →
The SUE Influence Framework Framing: how context changes everything Persuasive copywriting
Nudging All articles →
What is nudging and how does it work? Libertarian paternalism explained Sludge: friction that harms people
Change Management All articles →
Why change management fails Engaging employees in change Change communication that works
Employee Happiness & HR All articles →
Employee happiness: what it is and how to design it Decision fatigue at work Social proof at work
Communication All articles →
Why informing doesn't work Persuasive communication AI for communication professionals
AI & Behaviour All articles →
AI for communication professionals AI and behavioural insights Why AI adoption fails
Our books

Want to read ahead?

The Art of Designing Behaviour #1 Management Book
The Art of Designing Behaviour
The complete handbook on Behavioural Design
Astrid Groenewegen
More info → Order
The Happiness Code Bestseller
The Happiness Code
Behavioural design for a happier life, without having to work on yourself
Astrid Groenewegen
More info → Order
Gamechangers New
Gamechangers
A behavioural lens on transformation and systems change
Tom de Bruyne
More info → Order
Astrid Groenewegen - Co-founder SUE Behavioural Design
Astrid Groenewegen Co-founder SUE Behavioural Design
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