Blog & Resources

This is the place where you can find our blogposts, and the articles that inspired us on Behavioural Design.

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24/04/2019

How to influence those in power?

Have you seen the talk that Observer journalist Carole Cadwalladr did at the official TED2019 conference last week? Her performance became a viral sensation because she did what nobody dared to…

Blogpost

04/01/2019

How to design for intelligent decision making? Mental models

We want to introduce you to one of our intellectual heroes. A man who turned 95 on January 1st of 2019. There’s a fair chance that you’ve never heard about…

Blogpost

22/12/2018

How to live a meaningful life in a world that is spinning out of control?

A slightly modified version of this blog was posted on our Behavioural Design Digest Newsletter (subscribe now).  In this blog I want to share a couple of thoughts on how…

Blogpost

07/12/2018

What is design thinking?

Excerpt: In this post, we will explain what design thinking is all about. Originating from the innovation arena, it has gained popularity in other business domains, driven by the success…

Blogpost

02/11/2018

Nudging explained

Excerpt: In this post, we will highlight the main concepts from the work of Nobel prize winner Richard Thaler as explained in his bestselling book ‘Nudge.’ We will explain what…

Blogpost

22/10/2018

Cialdini Influence in practice

Excerpt: In this post, we want to give some examples of how to use Cialdini’s six principles of persuasion in practice. Well, we won’t explain all the principles ourselves, but…

Blogpost

20/10/2018

Cialdini on persuasion

Excerpt: In this post, we will introduce you to the work of Dr. Robert Cialdini, who is an expert on how to influence people and the psychology of persuasion. In…

Blogpost

19/10/2018

Motivation: explained by BJ Fogg

Excerpt: In our post ‘BJ Fogg Model explained‘ we have given a concise explanation of the BJ Fogg Behavior Model, which is a persuasion knowledge model. This post is for…

Blogpost

18/10/2018

BJ Fogg model explained

Excerpt: this is a reference page on which you can find an explanation of the Behavior Model as developed by professor BJ Fogg who founded the Standford Persuasive Tech Lab....

Blogpost

17/10/2018

System 1 and 2 quick guide

In our post ‘Kahneman Fast and Slow thinking explained‘ we have elaborated in depth on system 1 and 2 thinking and Daniel Kahneman’s work. This post is meant for those…

Blogpost

Kahneman fast and slow thinking explained

Excerpt: this is a reference page on which you can find the fundamentals of Kahneman’s breakthrough work on human decision making explained. It will address his discovery of fast and…

Blogpost

30/09/2018

How to create Excitement for a Design Sprint?

A Design Sprint is a thrilling experience. You get to collaborate with your clients on trying to crack problems that deeply concerns them. However, a Design Sprint also requires a…

Blogpost

28/09/2018

How The Senate Hearing of Brett Kavanaugh turned into a framing nightmare for Republicans

Framing Blunder 1: Attack a likable opponent In theory, a Senate hearing is supposed to be nothing more than a carefully crafted show to shape public perception. The stakes for…

Blogpost

21/07/2018

Why Nir Eyal is a bit of a hypocrite

Nir Eyal – the author of the book Hooked – taught a whole generation of designers and developers how to make people addicted to technology, by using techniques from behavioural…

Blogpost

07/05/2018

Three Cardinal Sins against Customer-Centricity in Finance

Last week, I was attending a keynote presentation by the CEO of one of the biggest Belgian banks. He was presenting the story of the digital transformation of his bank...

Blogpost

12/09/2017

What’s Neymar worth? A lesson in price psychology.

Behavioural economics has always been fascinated by pricing. Classic economic thinking has taught us that a price is a fair representation of supply and demand. A rational or even objective...

Blogpost

14/08/2017

3 techniques that will supercharge your team’s creativity

Brainstorms must die Before we get to the goods of supercharging your team's creativity, there's one thing that needs to be taken care of first: Dead to the brainstorm. Maybe...

Blogpost

31/07/2017

How To Make an Agile Team Customer-Centric?

Digital Transformation, Agile Transformation, and Customer Centricity are the three major challenges that are causing sleep deprivation of managers nowadays. You could summarise that Digital Transformation is meant to be...

Blogpost

24/07/2017

How to create change by design

It’s hard denying we as humankind are facing serious problems today, and things need to change. Global warming is happening as we speak, obesity is overtaking smoking as the number...

Blogpost

19/07/2017

Lose weight using behavioural design

Lose weight using behavioural design One of my favorite authors - Nir Eyal - once said: “Never trust a behavioural designer who’s out of shape." The reason is that being...

Blogpost

01/12/2014

Chief Behavioural Officer: It’s the new ‘must-have’ role

Step by step, behavioural economics, and psychological science have expanded their reach to become an established part of the business, policymaking, and regulation - for anyone seriously interested in both...

Blogpost

16/03/2014

How to win wars by influencing people’s behaviour

When terrorism is staged for YouTube, and all sides are media-savvy, the military is turning to the behavioural sciences for help. In 1955 Robert Oppenheimer, the physicist who led the...

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02/03/2014

Rediscovering the Unconscious

“When you try to answer a question,” said Kahneman, “you sometimes answer a different question.” In a seminal 1979 paper, he and Tversky described a series of experiments that questioned...

Blogpost

16/09/2010

How to write a mission statement that doesn’t suck

Ever been trapped in long strategic sessions to create a mission statement? Why it's so wrong isn't even primarily that's a complete waste of your time, but it is especially...

Blogpost

02/04/2010

Rory Sutherland: Sweat the Small Stuff

This is a video we've watched over and over again. It's a TED Talk by a personal hero of ours Rory Sutherland. In his talk, he holds a plea to...

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