Behavioural Design Bootcamp
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Power up your customer journey with behavioural science within a week?
We help you use evidence-based principles from behavioural science to solve challenging strategic problems or develop next-generation people-focused products, services, marketing or policies that will predictably influence choice and behaviour.
”Marketing is increasingly behavioural science and SUE gives us the competitive edge to do distinctive marketing with that science. We can't outsell our competition, but with Behavioural Design we can outsmart them- Erik Soeteman - Head of Global Marketing Swinkels Family Brewers.
100% practical 9,2 satisfaction score backed by science fast-paced approach proven method
Behavioural Design Bootcamp
Outsmart your competition in just five days
Step 1
We'll discover the key to your customers' choices
Understanding how your customers make decisions, what psychological forces get in the way of the desired behaviour and how to guide customer behaviour will open up new opportunities to attract, excite and retain customers. In this 5-day bootcamp, we not only uncover behavioural insights but also translate them into concrete interventions that will positively influence the way your target groups think, feel and behave.
Step 2
We'll add behavioural intelligence to your customer journey
We start with a 3-day hackaton. We’ll develop and prototype ideas for improving your target audience’s customer journey. After these three days, there is time to actually implement and test the most promising interventions. Then we use the remaining 2 days to evaluate and optimise the interventions. So that we end the bootcamp with concrete tested and improved ideas that can be implemented immediately.
Step 3
You'll get a working influence strategy
This is a high-paced, high-intensity bootcamp in which we will use principles and techniques from the science of influence as lenses to explore opportunities for attracting, converting, engaging, retaining and engaging users for your product. Our senior Behavioural Designers will lead the bootcamp. You will benefit most from the bootcamp if the people participating have roles and responsibilities in product management, CX, UX or marketing.
What our clients say
“Very rich, incredible breadth of topics, extraordinary how deep and concrete you went. That’s very cool about what we’ve done together. A lot of energy and desire to crack this, very high quality. We have clear handles to crack the problems further. For our ‘way of working’ this is very good, you would want to start doing this in a pattern.”
Pieter Saman – CEO – Gall & Gall
“At the beginning of this bootcamp, you indicated that we would look for that elephant path that would make behaviour easier and more logical for our doctors. And we have found that elephant path. I am very happy with what we have here now.”
Paul Goossen – Customer Marketing Manager – Bristol-Myers Squibb
“Jobs-to-be-Done is my new mantra. I am really surprised how much we were still reasoning from within ourselves without realising it. It was really an eye opener to really listen to the perceptions of the people we do it for.”
Lutgart Martens – Coordinator Immigration Affairs – Stad Antwerpen
“I noticed that I kept referring to the bootcamp. The process has almost something spiritual. It is so constructive. It’s amazing how you build on each other.”
Diana Ruano Ortiz – Resposible for individual giving & private sector partnerships – UNHCR
”The Behavioural Design Bootcamp is a proven process designed to not only discover opportunities for influence in just 5 days, but also translate them into concrete interventions that we test and optimise.
Some of the organisations we worked with.
We have helped organisations worldwide tackle challenging strategic problems or help them augment their customer journeys using behavioural science. Our clients range from non-profits, corporates, governments to scale-ups and health professionals.
If you want to know how they experienced working with us, or you would like some more detailed information about projects we did or how a sprint could help solve your challenge, please contact us. We are more than happy to share our learnings.
