Fundamentals open edition virtual
11, 12, 18, 19 March 2021, 09.00 - 13.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals (virtual)

Virtual Fundamentals Course & 6 months of Continuous Learning
Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.
  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 5 seats left
Investment 1490,- 1190,-
Advanced open edition
29/03 and 12/04, 19/04, 28/04 and 04/06 2021, 09.00 - 15.00hrs
Enrollment Open
English

Behavioural Design Advanced (virtual)

Advanced Course March, April & June 2021

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

  • Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
  • Learn how to set-up and facilitate a Behavioural Design project
  • Work during the course on building your own personal or business Behavioural Design success case
  • Training day 1: Enhance your interviewing techniques
  • Training dag 2: Gain more skills to use the Influence Framework©
  • Training day 3: Master several creative methods to ideate yourself or as a team
  • Training day 4: Master the different aspects of prototyping
  • Including 30-minute individual coaching session
  • Including new tools, templates and know-how
  • Including all catering, course materials, slides and personal guidance
  • Certification as Behavioural Designer
Only 5 seats left
Investment 3790,- 3490,-
Masterclasses
9 April 2021 9.00 - 15.00hrs
Enrollment Open
English

Masterclass Habits of High-Performance Teams

One-day masterclass

Learn how you can use Behavioural Design to boost effectivity, agility and creativity and happiness of your (distant) teams. 

  • Learn why some teams thrive and others don’t 
  • Understand team behaviour and what triggers team behaviour 
  • Discover which habits make your team more creative, productive & happy 
  • Learn how to transform your team culture 
  • Practice with easy-to-apply interventions to learn by doing 
Only 15 seats left
Investment 899,- 699,-
Fundamentals open edition virtual
12, 13, 19, 20 April 2021 09.00 - 13.00hrs
Enrollment Open
English

Behavioural Design Fundamentals (virtual)

Virtual Fundamentals Course & 6 months of Continuous Learning
Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.
  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 15 seats left
Investment 1490,- 1190,-
Fundamentals open edition virtual
15, 16, 22, 23 April 2021, 09.00 - 13.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals (virtual)

Virtual Fundamentals Course & 6 months of Continuous Learning
Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.
  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 13 seats left
Investment 1490,- 1190,-
Masterclasses
26 April 2021 9.00 - 15.00hrs
Enrollment Open
English

Masterclass How to Make Sustainability Simple

One-day masterclass

Learn how to use Behavioural Design to build a more sustainable life, business and world.  

  • Learn why some attempts to motivate others are doomed to fail  
  • And why others are wildly successful and manage to build a movement 
  • Discover what may block and may boost sustainable behaviours 
  • Transform your vision into tangible behavioural change  
  • Use Behavioural Design to break resistance within the organisation  
  • Learn how to nudge people into sustainable behaviours that will stick 
Only 13 seats left
Investment 899,- 699,-
Fundamentals open edition virtual
3, 4, 10, 11 May 2021, 09.00 - 13.00hrs
Enrollment Open
English

Behavioural Design Fundamentals (virtual)

Virtual Fundamentals Course & 6 months of Continuous Learning
Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.
  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 15 seats left
Investment 1490,- 1190,-
Masterclasses
20 May 2021 9.00 - 13.00hrs
Enrollment Open
English

Masterclass Ideation and Reviewing using Behavioural Design

One half-day masterclass

Learn to come up with ideas that change minds and influence behaviour and learn how to pick the right ideas.

  • Learn how to come up with ideas that influence choice and behaviour
  • Improve your products/services by adding psychological intelligence
  • Discover how to trigger users for your product or service
  • Learn how set-up an influence strategy
  • Gain the skillset to accelerate your ideation to warp speed
Only 15 seats left
Investment 499,- 399,-
Fundamentals open edition virtual
20, 21, 27, 28 May 2021, 09.00 - 13.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals (virtual)

Virtual Fundamentals Course & 6 months of Continuous Learning
Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.
  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1490,- 1190,-
Advanced open edition
31/05, 14/06, 21/06, 28/06 & 5/07 09.00 - 15.00hrs
Enrollment Open
Dutch

Behavioural Design Advanced (virtual)

Advanced Course May, June & July 2021

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

  • Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
  • Learn how to set-up and facilitate a Behavioural Design project
  • Work during the course on building your own personal or business Behavioural Design success case
  • Training day 1: Enhance your interviewing techniques
  • Training dag 2: Gain more skills to use the Influence Framework©
  • Training day 3: Master several creative methods to ideate yourself or as a team
  • Training day 4: Master the different aspects of prototyping
  • Including 30-minute individual coaching session
  • Including new tools, templates and know-how
  • Including all catering, course materials, slides and personal guidance
  • Certification as Behavioural Designer
Only 8 seats left
Investment 3790,- 3490,-
Fundamentals open edition virtual
17, 18, 24, 25 June 2021, 09.00 - 13.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals (virtual)

Virtual Fundamentals Course & 6 months of Continuous Learning
Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.
  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1490,- 1190,-
Masterclasses
18 June 2021 9.00 - 13.00hrs
Enrollment Open
English

Masterclass How to live a Healthy Life

One-half day masterclass

Learn how Behavioural Design can help you build an organisation that attracts the best talent and makes them thrive.

  • Get answers from behavioural psychology to attract the best talent 
  • Learn how employee motivation really works 
  • Know how to set-up a self-replicating talent machine 
  • Learn how to translate your mission into employee behaviours 
  • Create a culture that drives empowerment 
Only 16 seats left
Investment 499,- 399,-
Fundamentals open edition
8 & 9 July 2021, 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Fundamentals open editie
1 & 2 July 2021, 09.00 - 17.00hrs
Enrollment Open
English

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Fundamentals open editie
5 & 6 August 2021, 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Masterclasses
26 August 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass How to write Persuasive Copy

One-day masterclass

Learn how to use behavioural psychology principles to write compelling copy no one can resist.

  • Learn how to write words that persuade and sell 
  • Discover which words can predictably shape choice and change behaviour 
  • Learn about which copy pitfalls to avoid 
  • Learn how to make your copy persuasive but also personal 
  • Master a communication flow powered up with Behavioural Design 
  • Optimise your pitch or value proposition 
  • Learn how to craft better websites, emails, landing pages, presentations
Only 16 seats left
Investment 899,- 699,-
Fundamentals open editie
2 & 3 September 2021, 09.00 - 17.00hrs
Enrollment Open
English

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Masterclasses
10 September 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass How to make Sustainability Simple

One-day masterclass

Learn how to use Behavioural Design to build a more sustainable life, business and world.  

  • Learn why some attempts to motivate others are doomed to fail  
  • And why others are wildly successful and manage to build a movement 
  • Discover what may block and may boost sustainable behaviours 
  • Transform your vision into tangible behavioural change  
  • Use Behavioural Design to break resistance within the organisation  
  • Learn how to nudge people into sustainable behaviours that will stick 
Only 16 seats left
Investment 899,- 699,-
Advanced open edition
13/09, 27/09, 4/10, 18/10 & 25/10 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Advanced Course

Advanced Course September & October 2021

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

  • Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
  • Learn how to set-up and facilitate a Behavioural Design project
  • Work during the course on building your own personal or business Behavioural Design success case
  • Training day 1: Enhance your interviewing techniques
  • Training dag 2: Gain more skills to use the Influence Framework©
  • Training day 3: Master several creative methods to ideate yourself or as a team
  • Training day 4: Master the different aspects of prototyping
  • Including 30-minute individual coaching session
  • Including new tools, templates and know-how
  • Including all catering, course materials, slides and personal guidance
  • Certification as Behavioural Designer
Only 10 seats left
Investment 3790,- 3490,-
Fundamentals open editie
16 & 17 September 2021, 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals

2-daagse Fundamentals Course in Amsterdam & 6 maanden van Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Advanced open edition
01/10, 15/10, 22/10, 29/10 & 05/11 09.00 - 17.00hrs
Enrollment Open
English

Behavioural Design Advanced Course

Advanced Course October & November 2021

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

  • Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
  • Learn how to set-up and facilitate a Behavioural Design project
  • Work during the course on building your own personal or business Behavioural Design success case
  • Training day 1: Enhance your interviewing techniques
  • Training dag 2: Gain more skills to use the Influence Framework©
  • Training day 3: Master several creative methods to ideate yourself or as a team
  • Training day 4: Master the different aspects of prototyping
  • Including 30-minute individual coaching session
  • Including new tools, templates and know-how
  • Including all catering, course materials, slides and personal guidance
  • Certification as Behavioural Designer
Only 10 seats left
Investment 3790,- 3490,-
Fundamentals open editie
4 & 5 October 2021, 09.00 - 17.00hrs
Enrollment Open
English

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Fundamentals open editie
7 & 8 October 2021, 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Masterclasses
15 October 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass How to create a Talent Organisation

One-day masterclass

Learn how Behavioural Design can help you build an organisation that attracts the best talent and makes them thrive.

  • Get answers from behavioural psychology to attract the best talent 
  • Learn how employee motivation really works 
  • Know how to set-up a self-replicating talent machine 
  • Learn how to translate your mission into employee behaviours 
  • Create a culture that drives empowerment 
Only 15 seats left
Investment 899,- 699,-
Advanced open edition
01/11, 15/11, 22/11, 29/11 & 06/12 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Advanced Course

Advanced Course November & december 2021

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

  • Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
  • Learn how to set-up and facilitate a Behavioural Design project
  • Work during the course on building your own personal or business Behavioural Design success case
  • Training day 1: Enhance your interviewing techniques
  • Training dag 2: Gain more skills to use the Influence Framework©
  • Training day 3: Master several creative methods to ideate yourself or as a team
  • Training day 4: Master the different aspects of prototyping
  • Including 30-minute individual coaching session
  • Including new tools, templates and know-how
  • Including all catering, course materials, slides and personal guidance
  • Certification as Behavioural Designer
Only 10 seats left
Investment 3790,- 3490,-
Fundamentals open editie
4 & 5 November 2021, 09.00 - 17.00hrs
Enrollment Open
English

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Fundamentals open editie
11 & 12 November 2021, 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Masterclasses
26 November 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass Learn how to Rapid Prototype and Test

One-day masterclass

Learn to come up with ideas that change minds and influence behaviour and learn how to pick the right ideas.

  • Learn how to come up with ideas that influence choice and behaviour 
  • Improve your products/services by adding psychological intelligence 
  • Discover how to trigger users for your product or service 
  • Learn how set-up an influence strategy 
  • Gain the skillset to accelerate your ideation to warp speed 
Only 16 seats left
Investment 899,- 699,-
Fundamentals open editie
2 & 3 December 2021, 09.00 - 17.00hrs
Enrollment Open
English

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses, and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Masterclasses
10 December 2021 9.00 - 17.00hrs
Enrollment Open
English

Masterclass How to do Behavioural Research

One-day masterclass

Learn how to conduct Behavioural Research to spot valuable opportunities for behavioural change and innovation.

  • Learn how to do Behavioural Research 
  • Know what the difference is between traditional and Behavioural Research 
  • Know which human factors influence you and your interviewee 
  • How to prepare, do and analyse Behavioural Research 
  • Discover how to safeguard the ethics of your research  
  • Learn to spot the opportunities that launch your ideation like a rocket 
Only 16 seats left
Investment 899,- 699,-
Fundamentals open editie
6 & 7 December 2021, 09.00 - 17.00hrs
Enrollment Open
Dutch

Behavioural Design Fundamentals

Two day Fundamentals Course in Amsterdam & 6 months of Continuous Learning

Our two-day Fundamentals program, which is followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

  • Understand human decision-making and the psychology of choice and behaviour
  • Discover the ‘human’ behind your client, user or target group
  • Unlock novel human insights that deliver both human value and business opportunity
  • Translate these into strategies and ideas people using techniques from behavioural economics
  • Power up your ideas with persuasion principles from the science of influence
  • Learn how to prototype your ideas to increase the certainty of customer fit
  • Know how to influence minds, change behaviour, and get the most out of people
  • Master a method to turn even complex problems into ideas people will embrace
Only 16 seats left
Investment 1990,- 1490,-
Masterclasses
17 December 2021 9.00 - 13.00hrs
Enrollment Open
English

Masterclass How to Design a Happy Life

One half-day masterclass

Learn how Behavioural Design on yourself can help you design a happier life and understand the psychology of happiness.

  • Learn how the psychology of happiness works
  • Discover what can block and boost your happiness
  • Get introduced to Behavioural Design interventions to use on yourself
  • Learn to debunk the myths about happiness
  • Get concrete advice and tips to change your behaviour
Only 16 seats left
Investment 499,- 399,-