Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours CET, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method™: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

• Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
• Learn how to set-up and facilitate a Behavioural Design project
• Work during the course on building your own personal or business Behavioural Design success case
• Training day 1: Enhance your interviewing techniques
• Training dag 2: Gain more skills to use the Influence Framework©
• Training day 3: Master several creative methods to ideate yourself or as a team
• Training day 4: Master the different aspects of prototyping
• Including 30-minute individual coaching session
• Including new tools, templates and know-how
• Including all catering, course materials, slides and personal guidance
• Certification as Behavioural Designer

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

A two-month program that combines masterclasses, work sessions and coaching to master the SUE | Behavioural Design Method© further. At the same time, you will build a first personal or business success case by learning how to set-up a Behavioural Design project. Your know-how on the method is deepened by adding new theory, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method© in practice. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

• Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
• Learn how to set-up and facilitate a Behavioural Design project
• Work during the course on building your own personal or business Behavioural Design success case
• Training day 1: Enhance your interviewing techniques
• Training dag 2: Gain more skills to use the Influence Framework©
• Training day 3: Master several creative methods to ideate yourself or as a team
• Training day 4: Master the different aspects of prototyping
• Including 30-minute individual coaching session
• Including new tools, templates and know-how
• Including all catering, course materials, slides and personal guidance
• Certification as Behavioural Designer