Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours CET, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method™: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 13.00 hours CET, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method™: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace