BY ASTRID GROENEWEGEN
eBook The art of choosing: how to make the right choices.
Using behavioural science to understand how to make better choices.
We’re so excited you’re interested in the e-Book ‘The Art of Choosing’. I hope it will bring you insights that you can apply in practice right away. If you are hungry for more helpful principles from behavioural science, please be sure to check out our Behavioural Design Fundamentals Course to get up-to-speed with the latest in behavioural science and master a hands-on method to apply these in practice right away.
Are you one of our so much valued alumni? Did you know you have earned exclusive access to our Behavioural Design Advanced training that will help you become the Behavioural Design expert in your team or organisation? Teaching you the ropes of setting up and leading a Behavioural Design project.
Are you intrigued to find out how you can leverage behavioural science to power up your innovation, transformation or growth with behavioural science? Check out our Behavioural Design Sprints, our evidence-based approach that will help you create next-generation, people-centred products, services, campaigns or policies that shape choice and behaviour.