MASTER THE BEHAVIOURAL DESIGN METHOD©
Drive Engagement, Reduce Churn, Build Loyalty
Your customers aren’t just leaving because of better prices or flashier ads—they’re leaving because they don’t feel understood. They want to trust that your brand genuinely recognises their challenges and is committed to solving them. That’s where behavioural design comes in. SUE’s proven framework helps you uncover what truly drives customer decisions, identify hidden barriers to trust, and create strategies that resonate deeply.
Join our most popular training: Behavioural Design Fundamentals
It's absolutely free, no strings attached!
100% practical 9,7 satisfaction score backed by science officially accredited education proven method
Uncovering the 'Trust Gap' with your customers
Your marketing team works tirelessly to craft campaigns that connect, but something’s still not landing.
Here’s why:
How Behavioural Design solves the problem
At the heart of your challenge is the need to truly understand human behaviour—and behavioural design is the solution. With the SUE | Influence Framework©, you’ll learn the 6 power skills of influence:
Why this will work for you
Building trust isn’t just a short-term win—it’s the foundation for long-term success. Here’s why it matters:
Influence: The Essential Skill for Professional Success
According to Forbes Magazine and the World Economic Forum, “Influence” is globally recognized by industry leaders as one of the top three most in-demand power skills.
Influence is the power skill that sets professionals apart in today’s fast-paced world. Imagine being able to steer conversations, shape decisions, and inspire action without force or authority. That’s the magic of influence. It’s not just about persuasion—it’s about creating connections and trust that make people want to listen and follow your lead. In a landscape where competition is fierce, those who master influence rise above the noise. They can rally teams, win clients, and drive change effortlessly. This skill isn’t just a nice-to-have; it’s the secret skill that can transform your career and amplify your impact.



Why Choose SUE?
SUE guides forward-thinking professionals worldwide in designing behaviour and engaging people in change. Our Behavioural Design Certification Courses are heavily inspired by the research and consulting work of our sister company, SUE & The Alchemists. We have supported leadership and change teams at companies such as Roche (Switzerland), Newcold, the European Parliament, Aramco, Pfizer, and many more. Participants give us a 4,9 out of 5 Google rating and a 9,7 out of 10 satisfaction rating. We have trained over 5,000 individuals and teams worldwide from over 45 countries. Read what past attendees have to say and learn more about us here.

We Wrote a #1 Bestseller
In the course, you’ll learn the exact methods outlined in our number one bestseller, The Art of Designing Behaviour, by our founder, Astrid Groenewegen. This insightful guide delves into the science of human behaviour, offering practical strategies to influence and shape actions. It combines cutting-edge research with real-world examples to reveal how to create impactful products, services, and policies. , equipping you with the tools to understand and harness the drivers of behaviour. Whether you’re a marketer, designer, or leader, our course, paired with Groenewegen’s book, provides the comprehensive knowledge to craft interventions that lead to meaningful change. Unlock the secrets of behavioural design and elevate your ability to drive positive outcomes by mastering The Art of Designing Behaviour in our in-depth training.

Some Facts About The Behavioural Design Certification
- The EQAC officially accredits us
- You will receive a course certificate
- We have already trained over 5,000 professionals
- From over 45 countries worldwide
- We have a 9,7 satisfaction rating
- Bestselling authors of ‘The Art of Designing Behaviour’
- We are firmly rooted in practice with our consultancy
- Our team is at your service, with two offices in The Netherlands
”Behavioural Design is about designing choices. Understanding how people make decisions and how you can influence their behaviour is the missing layer to increase the success of your products, services, campaigns, or policies.
Some of the organisations we've worked with
We have trained people from national and international clients, ranging from non-profits, corporations, and governments to scale-ups and health professionals. We have trained leadership teams, management teams, and (cross-functional) project teams. Check out some of our cases.

We are Accredited by the EQAC
We are an official training programme recognised and globally accredited by the Education Quality Accreditation Commission (EQAC). The EQAC’s mission is to ensure high-quality standards in education by recognising programmes that meet exceptional quality levels and guiding individuals in finding excellent education within a complex array of offerings. To achieve our accreditation, our curriculum, trainers, teaching methods, delivery methods, and terms of service were rigorously evaluated. This ensures that you are guaranteed the highest quality training with us.
Do you have any questions?
We’d love to hear from you! Feel free to reach out to the SUE Team with any questions you may have.
You can contact us by email or call us at +31 20 223 46 26 (CET).
Our team is ready to assist you in English, French, or Dutch. We promise to get back to you as soon as possible!











