Onze reviews

We denken dat de beste manier om erachter te komen of SUE | Behavioural Design bij je past, is om de eerlijke reviews te lezen van onze echte klanten en deelnemers. Dus op deze pagina vind je hun ervaringen met SUE, precies zoals ze die aan ons hebben gegeven.

Je hebt het meeste aan een review die relevant is voor jou. Daarom hebben we filters gemaakt, zodat je makkelijker een passende review kunt vinden (we hebben namelijk behoorlijk wat reviews). Je kunt of filteren op SUE service, op sector of op beiden.

Review voor

Sector

"Het traject met SUE leerde me het belang om vanuit de mens achter de klant te redeneren (de zogenaamde human journey) omdat een klant niet steeds vanuit de verwachte rationele denkpatronen zal handelen. Als organisatie is het dus belangrijk dat we op de gepaste momenten outside-in denken om zo de nodige meerwaarde te creëren in het uiteindelijke product."

Koen Lauwers - Team CDO - Stad Antwerpen

Sprint

Gezondheidszorg & Welzijn

"“Ik merk dat ik continu naar de sprint teruggrijp. Er zit bijna iets spiritueels aan het proces. Het is zo constructief. Het is verbazingwekkend hoe je op elkaar voortbouwt.”"

Diana Ruano Ortiz - Responsible individual giving & private sector partnerships - UNHCR

Sprint

Publiek Beleid & Non-Profit

"Hele toffe training waarmee je in staat wordt beter in te spelen op gewenst gedrag bij anderen. Erg praktisch en gemakkelijk toepasbaar in dagelijkse praktijk en werk. Erg leuke inzichten!"

Koen Heijman - Marketing - KPN

Fundamentals Course

Technologie & Media

Ramona vertelt je hoe ze de Advanced Course heeft ervaren.

Ramona Chang - ABN AMRO Mees Pierson (NL)

"BDA Advanced Course is écht ervaren hoe je de methode in de praktijk brengt. Super leerzaam en op een energieke manier in duidelijke stappen wordt de methode je geleerd. Wat mij betreft een must-have tool voor iedereen die met innovatie of verandering bezig is of gaat. Dit is een verrijking van je vaardigheden!"

Niels Groenewoud - Sr. consultant - Category & Trade company

Advanced Course

Retail & FMCG

"Inspirerend en herkenbaar. Goed te combineren met service design trajecten. Ik wil de kennis gebruiken om dienstverlening aan Haagse burgers te verbeteren. Cursus is geschikt voor iedereen met interesse in menselijk gedrag. Fijne trainer, prima locatie, goede service en lunch. Bedankt."

Anita Korevaar - Advisor Services - Municipality of The Hague

Fundamentals Course

Publiek Beleid & Non-Profit

"“Aan het begin van deze sprint gaven jullie aan dat we op zoek zouden gaan naar dat olifantenpaadje dat het gedrag makkelijker en logischer maakt voor onze artsen. En dat olifantenpaadje hebben we gevonden. Ik ben heel erg blij met wat we hier nu hebben staan.” "

Paul Goossen - Customer Marketing Manager - Bristol-Myers Squibb

Sprint

Gezondheidszorg & Welzijn

"SUE gaf me belangrijke inzichten in de wijze waarop we kunnen inspelen op het gedrag van onze klanten. Ik neem dit ook mee naar toekomstige projecten zodat deze een effectiever bereik hebben. Het huidige traject leverde een concreet product op waar we verder mee aan de slag gaan."

Jonathan Mortelmans - Department Lead Social Assistance - City of Antwerp

Sprint

Publiek Beleid & Non-Profit

Ontdek hoe Wijnand meer fooi kreeg door inzichten uit de Fundamentals Course.

Wijnand van der Werf - NYC

"“Ik ben heel erg blij met deze resultaten. Deze volgorde van eerst een Design Sprint doen, dan de posters testen en dan een effectmeting doen, werkt echt goed. We kunnen dit nu echt heel mooi uitrollen. Die cijfers en effecten helpen echt wel om mensen te overtuigen.""

Majka van Doorn - Coordinator Behavioural unit - Municipality of Justice and Safety

Sprint

Publiek Beleid & Non-Profit

"“The Fundamentals Course Behavioural Design has given me exactly what I hoped for. A pile of inspiration and a practical framework to apply my know-how of behavioural science in a practical way. The opportunities are in abundant if you start working with it!""

Miranda Zwartjens - Innovation Lead - Unravels Consultancy

Advanced Course

Creatie & Consultancy

""Getting insights into human behaviours, learning how to read and influence them is an extremely inspiring and motivating experience. The Fundamentals Course opened horizons to me and helped me understand my job as a designer in a different way.""

Christian Vornehm - Lichtung

Fundamentals Course

Creatie & Consultancy

"In het weekend de academy gevolgd. Op maandag mijn hele strategische pitch presentatie omgegooid op basis van 1 zin tijdens de academy "Pitch insights, not ideas”. Donderdag op een uurtje de hele strategie en aanpak binnen gefietst en goedgekeurd gekregen. "

Dries de Krimpe - Digital Strategist - The Reference

Fundamentals Course

Creatie & Consultancy

"The Behavioural Design Academy gave me insight into the importance to start at the behavioural change of the user/client. On top of this, you do not only get the insight but also the tools to apply this in practice and to test your ideas within your organisation. I really recommend this course!"

Sophie Borm - Business Developer - ZorgDomein

In-Company Training

Gezondheidszorg & Welzijn

Ontdek wat Luceline vond van de Fundamentals Course.

Luceline Wesselink - Zilveren Kruis

"Heel rijk, ongelofelijke breedte aan topics, bijzonder hoe diep en concreet jullie gegaan zijn. Dat is heel gaaf aan wat we samen gedaan hebben. Heel veel energie en apetite om dit te kraken, hele hoge kwaliteit. We hebben heldere handvaten om de problemen verder te kraken. Voor onze ‘way of working’ is dit heel goed, je zou dit in een stramien willen beginnen doen."

Pieter Saman - CEO - Gall & Gall

Sprint

Retail & FMCG

"“Jobs-to-be-Done is mijn nieuwe mantra. Ik ben echt verrast hoe zeer wij toch vanuit onszelf beredeneerden zonder het door te hebben. Het was echt een eye opener om eens echt te luisteren naar de belevingswereld van de mensen voor wie we het doen.”"

Lutgart Martens - Coordinator Immigration Affairs - City of Antwerp

Sprint

Publiek Beleid & Non-Profit

"These are a lot of insights, a lot of stuff for us to do, a lot of stuff to implement. We have learned a lot on how to approach physicians differently, how to implement things differently to make it work for them."

Michaël Magagnin - Senior Product Manager Hematology/Oncology Benelux - Bristol-Myers Squibb

Sprint

Gezondheidszorg & Welzijn

"Doordat we maatwerk toegepast hebben konden we de prototypes in twee rondes bij de doelgroep testen en ze tussendoor aanpassen. Daardoor konden we echt nieuwe en spannende dingen proberen en de frames dieper uitwerken. Dat vond ik echt heel boeiend."

Stefanie Kremer – Cluster Leader Consumer Research – Friesland Campina

Sprint

Retail & FMCG

Wil je weten waarom Sjoerd de Advanced Course aanbeveelt?

Sjoerd Mesker - ABN AMRO

"We have, in an effort to embed this way of working in the organisation, infused our briefing template with the “behavioural design methodology” as such to enforce marketers to think about pains, gains, anxieties and comforts, but also with the right target audience and JTBD in mind. This is now the standard briefing template for all our campaigns globally"

Dave Westerhof - Global Marketing Director – BEAT

Sprint

Technologie & Media

"We first needed to trust the process before we could start creating an effective communication campaign. By gaining insights through interviews with the target group, we let the actual car driver decide what type of campaign works best for them. It considerably raised our confidence in the effectiveness of the campaign"

Wijnand van der Werf - Campaign Manager - Goed op Weg

Sprint

Transport & Stedelijke ontwikkeling

"SUE helped us to put a deep understanding of the psychology of our customers at the heart of everything we do"

Sabine Kloos - CEO – Sportcity/Fit For Free

In-Company Training

Gezondheidszorg & Welzijn

"Na deze training ga ik ervoor zorgen dat het Influence Framework onderdeel wordt van ons systeem en wij het probleem van de mens achter de klant aanpakken."

Valerie Laarveld - Copywriter - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Ik ga nooit meer verliefd worden op de oplossing, maar het probleem! Mooie combinatie van theorie en praktijk"

Matthijs Algra - Communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Je wordt verrast met nieuwe informatie die je denkwijze over gedragsverandering aanpast. Binnen 2 dagen heb je een nieuwe aanpak geleerd die je direct kan inzetten in je eigen werkzaamheden. Door de enthousiaste trainers voelen deze 2 dagen als een feestje!"

Mariska Struik - Cross-sell communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Ik vond de 2 dagen dynamisch, vol en fun in de groepen met Kirsten. Het inzicht om gedragsverandering eerst makkelijk te maken en daarna pas te richten op motivatie vond ik een eye-opener en in combinatie met de trigger heel waardevol en toepasbaar op mijn werkveld (events)."

Ingrid Rip - Event Design Collective

Fundamentals Course

Creatie & Consultancy

"Ontzettend inspirerende workshop. De 2 dagen vlogen voorbij. "

Dirk Kremers

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Top training, in love with the Influence Framework and Job To Be Dones!"

Irma Driessen - Coördinator - University of Applied Science of Amsterdam

Fundamentals Course

Onderwijs & Ontwikkeling

Wil je weten waarom Daan zo enthousiast was over de Academy?

Daan Berends - ZUID Creatives - Fundamentals Course

"Tom is zeer kundig en energiek in het op een veilige manier te werken met het SUE model. Onze studenten van CMD gaan hopelijk dit model gebruiken om een betere wereld te ontwerpen."

Natasja van Schaik

Fundamentals Course

Onderwijs & Ontwikkeling

"Goede opfrisser van belangrijke gedragsinzichten. Maar vooral hoe je deze inzichten gestructureerd kan omzetten tot interventie. Goed geregelde dagen, incl. vegetarische (top) lunch en een fijne groep."

Rosjalie Jansen - Projectleader - Greendish

Fundamentals Course

Duurzaamheid & Energie

"De mix van theorie en praktijk werkte goed. De samenvattingen en main take-away momenten waren erg handig. Ik vond het fijn dat je direct de materialen in de praktijk kon brengen. Ik vond het één van de beste trainingen ooit! "

Ruth de Groot – Learning & Development Lead – Allen & Overy

Fundamentals Course

HR & Werkgelegenheid

"Wat een leuke en interessante 2 dagen waren het! De training zat erg goed in elkaar. De afwisseling van theorie en praktijk voorbeelden, de oefeningen, key take aways en niet te vergeten het fantastische ontbijt & lunch & locatie! Het heeft me echt geholpen en zal binnen de organisatie maar ook voor campagnes direct toegepast gaan worden. Veel dank!"

Lieke Resink – sr. Marketeer – Zorgdomein

Fundamentals Course

Gezondheidszorg & Welzijn

"Two days really looking at people. Tackling new challenges with concrete tools. So great!"

Sofie de Cupere – Digital Officer – Colruyt Group

Fundamentals Course

Retail & FMCG

"Trust the process. Het gebruik van praktische tools and examples were great. Eye-opening!"

Sabine Eevers – Manager – Netwerk Ondernemen

Fundamentals Course

Bedrijfsvoering & Innovatie

"I’m excited to share these new skills with my colleagues and UX the methodology in daily work life. I really liked the concepts of gains, pains, anxieties & comforts!"

Alice Gaillard – Managment consulant – Hedera

Fundamentals Course

Technologie & Media

"It is a very helpful course to understand people better and to help design solutions for wicked problems they experience. I can’t wait to start influencing behaviour in a positive way!"

Sylvia Rozenberg – Customer Experience Consultant – ABN AMRO

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"As from the start I could come up with so many opportunities to apply this methodology. It’s very hands-on practical. "

Elke van Leerberghe – Consultant – Moodfactory

Fundamentals Course

Creatie & Consultancy

"The concrete examples have shown me that it is important to look at what people do and understand why. So you can come up with ideas that fit people’s lives and can change their behaviour if that’s what you want to do =)"

Shosha Boute – Service Designer – KPN

Fundamentals Course

Technologie & Media

Karin legt uit wat de Behavioural Design Academy haar opleverde.

Karin Soens - Fundamentals Course

"The BDA provides a great structure to apply behavioural insights into real world applications. Jorn was fantastic at creating an open atmosphere in which to truly understand how people think and what can be done to influence their behaviour. "

James Salisbury – Innovation consultant – Innovia Technology

Fundamentals Course

Bedrijfsvoering & Innovatie

"In two days you learn the basics of behavioural design. Examples support the theory very well as the many questions to which the answers clarified how this theory works in practice. Very knowlegable trainer and exercises to immediately experience it in practice. "

Jantine de Jong – Innovation consultant – Nautadutilh

Fundamentals Course

Bedrijfsvoering & Innovatie

"Great and practical training which combines design with psychological insights. It will help me to explore the world of our customers, get to know their stories their context and really apply the method."

Loeka Heessels – Digital marketeer – KPN

Fundamentals Course

Technologie & Media

"A very theoretical AND practical program. It gives new insights and refreshes old techniques very inspiring and I am definitely going to use it in my work."

Tino Dekkers – Strategy – 0to9

Fundamentals Course

Creatie & Consultancy

"This program is all about really getting results. Not only by combining practice and theory. But by focusing on the right things. Therefore, it is a recommendation for (almost) everyone. "

Bart Vroom – Manager communication – Dedicon

Fundamentals Course

Onderwijs & Ontwikkeling

"A very interesting training. It gave me many tangible and useful concepts to use in my daily work. It was inspiring and stimulated my interest to learn more about it. I was really fascinated by the topics during the 2 days and wasn't bored one moment. It is a pleasant way of learning. Enough time for questions and explanations. Good alternation between theory and practice,"

Irene Schellekens - Customer Experience Expert - DPG Media

Fundamentals Course

Technologie & Media

"Energetic, inspiring and challenging. Many handles to get started with. It is still a challenge to apply it in complex situations, but the start is definitely made. Good teacher, location and food. "

Anonymous - Advisor Information Management

Fundamentals Course

Technologie & Media

"The training gives many insights into how you can immerse yourself in the world of the people you want to influence. Learned to let go of my own knowledge and goals and be genuinely interested in what the target audience wants to accomplish. And after that, respond to that. "

Anonymous - Chief Information Officer

Fundamentals Course

Technologie & Media

Joeri vond Behavioural Design Academy geweldig, hij vertelt je waarom.

Joeri Gaal - Republic M - Fundamentals Course

"Two enormously inspiring days with fun people with totally different backgrounds. Suitable for everybody who wants to know more about influencing behaviour and wants to learn about the tools to do this. "

Margreet Schoemaker - Teamleader - Rabobank

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Een zeer energieke training! De combinatie tussen theorie en opdrachten is perfect. Hierdoor blijft de stof echt hangen. Ik heb echt inspiratie opgedaan voor projecten. Ook de binnenkomst en verzorging waren erg persoonlijk. "

Caroline van Beijnen - Sr. Brand Manager - Essent

Fundamentals Course

Duurzaamheid & Energie

" Erg leuke, energieke training met een goede mix van theorie en praktijk. Ik beschouw mezelf niet als erg creatief, maar deze training heeft me daar weer toe gebracht. Deze manier van werken stimuleert echt je eigen creativiteit!"

Annemieke Wanningen - Communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"I have gained a lot of knowledge to use in practice. Practicing together during training was also valueable, because you learn to apply it directly. Tom is a great inspirer who explains everything very vividly with inspiring examples and a love for the profession."

Martine van der Bend - Copywriter - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"“This program makes you realise that there is so much untapped potential within your company. You just need to have the BDA system to unleash it fully.”"

Pieter Meijer - CEO - Pervorm

Fundamentals Course

Technologie & Media

Arthur kwam helemaal uit Brazilië, hij vertelt je waarom dit de reis waard was.

Arthur Ranieri (Brazil)

"The BDA were 2 fantastic days... ;). Learned a lot in a short time. Thanks to the perfect combination of theory and direct application in practice, the information stayed well. Very nice and inspiring trainers. And received a lot of cool examples during the days. Highly recommended!"

Pieter van der Krol - Marketing & communication lead - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Two instructive and energetic days with a lot of attention for the inner person. It has helped me understand the essential principles and techniques of behavioural psychology and how to influence or change them. It helped to get the best out of my colleagues and myself by mastering how to break habits. "

Lindsay Bonestroo - Chapter Coach - KPN

In-Company Training

Financiële Dienstverlening & Verzekeren

"Wauw! "Fall in love with the problem!". And see the person behind your customer. Insights like this are really going to help us and our customers. Want to get started with this method. Thank you for the interesting and well-organised course! Recommended!!"

Marijana Goronja - Communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Super inspiring masterclass with immediately applicable insights. enthusiastic and knowledgeable teachers who have no problem keeping you interested for 2 days."

Tamara Kamphuis - Communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"The Advanced Course gives real depth and space to use the method and knowledge in daily work. It really makes you look at people, needs and behaviour differently. It gives you creative superpowers!"

Joost Robben - Creative director - ZUID creators

Advanced Course

Creatie & Consultancy

"Dit is echt leren door te doen. Met een eigen concrete opdracht. Met praktische begeleiding/coaching vanuit de docenten en de medecursisten. En alle tools en materialen om jezelf hierin te blijven bekwamen. "

Niels Groenewoud - Sr. consultant - Category & Trade company

Fundamentals Course

Retail & FMCG

"Tom is super energetic, explains the content well and encourages you to get started with your superpower. The course is a huge contribution to your wallet of tools to really understand the person behind the customer."

Lucas van Rijen - Products - RDC

Fundamentals Course

Technologie & Media

"Intens! Maar ik heb hele goede inzichten gekregen die ik kan toepassen in mijn nieuwe uitdaging bij Zuid! Ik heb veel toepasbare dingen gehoord. Tim is zeer kundig, rustig en brengt het verhaal heel goed over! En dat op zo'n relatief jonge leeftijd! Aanrader voor veel functies, zoals medior/senior niveau"

Annemari Lobbezoo - Project manager - ZUID

Fundamentals Course

Creatie & Consultancy

"Geweldig om deze cursus te doen met mensen buiten onze eigen organisatie! Jammer dat het zo snel voorbij was! Goede mix van theorie, praktijk en het tempo van de twee dagen. Goede hoeveelheid pauzes om de informatie te verwerken. Kan niet wachten om het in mijn werk toe te passen. De cursus was 100 % coronaproof met een TOP lunch / snacks / hapjes etc."

Angela van der Velden - Strateeg - Greenhouse

Fundamentals Course

Duurzaamheid & Energie

"Very good course! Learned a lot! Combining theory and doing it yourself is very valuable. You immediately discover your learning points and can immediately apply the material. Tim is a very professional, knowledgeable and fun trainer! Super tasty lunch, snacks etc. And very nice colleagues who take care of that. The process of coming to something together is very good."

Lucienne Samuels - Advisor - Bonte Bij

Fundamentals Course

Duurzaamheid & Energie

"Een erg leuke en leerzame cursus. Veel input, maar ook in korte tijd processen en output leveren. Het zit ook erg goed in elkaar qua onderwerpen, catering en pauzes. Tim is een toptrainer. Kortom: ik ben erg enthousiast :)"

Antoinette Oeberius Kapteijn - oprichter - Brumby

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"The BDA were 2 instructive and fun days. In a short time I have gained a lot of knowledge about influencing behaviour and to apply this in practical cases. This was a lot of fun to do. Now it's up to me to apply this in my daily life. Tim, Astrid and the rest of the team: thank you very much!"

Wilfred Terpstra - Communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"De cursus was op een goede locatie met goede catering. Ik heb veel geleerd, de groep was erg aardig en de training zat goed in elkaar. Bovendien was het helemaal corona-proof. Ik zou deze cursus zeker aanraden aan mijn team. De cursus biedt veel stof, het moet nog even bezinken, maar het zal zeker gebruikt worden in de praktijk!"

Claudia ten Hoven - Adviseur - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Very well organised, both in all e-mails in advance, the training itself, a very nice catering and no preparations were necessary. I found the practical examples that were put forward in particular to be very useful. I will certainly apply this, in combination with the method, within projects at ZUID. For example, around the energy transition. Tim was a very knowledgeable and pleasant trainer, speaks clearly and is a pleasure to listen to. So congratulations! Thanks for the educational 2 days!"

Merel Vingerhoets - Project manager - ZUID creatives

Fundamentals Course

Creatie & Consultancy

"Deze cursus is geweldig. Als onderzoeker blijf ik up-to-date op het gebied van consumentengedrag. Op die manier kan ik mijn klanten helpen met de juiste inzichten. Maar nu heb ik ook geleerd (en geoefend) hoe ik met dit raamwerk nieuwe stappen kan zetten om tot praktische oplossingen te komen. Hier was ik al een tijdje naar op zoek. "

Bram Jonkheer - Blauw Research

Fundamentals Course

Creatie & Consultancy

"One of the best 2 day courses I have been in. The amount of knowledge gathered in such a short time is simply unrealistic, but it was!! Everyone in product management should go through this context as it makes theory applicable to practice not just in your job."

Coen Horrevoets - Product strategy - Ebay

Fundamentals Course

Retail & FMCG

"Een waardevolle, maar zeker ook leuke training, met ontzettend veel goede en vooral ook pakkende voorbeelden. Hoewel ik al redelijk thuis ben in de onderbewuste wereld, is deze training zeker van toegevoegde waarde geweest! Met name door de praktische aanpak word je gemakkelijk en op een leuke manier door de theorie heen geleid. Ondanks dat we elkaar niet fysiek hebben kunnen ontmoeten, voelde de digitale training alsnog dichtbij. Ik kijk uit naar de terugkomdag!"

Merel Bakermans - Engagement Engineer – Altuition

Fundamentals Course

Creatie & Consultancy

"Really good program. Good balance between knowlegde and practise. Super useful and actionable. Thanks!!"

Loeke Ruijter - Freelancer - Quan employee wellbeing

Fundamentals Course

HR & Werkgelegenheid

"Super inspiring. Stimulating and practically constructed with appealing theory and space to practice with your own case. Nice up-tempo. Plenty of eye-openers. Great!"

Erik Vercouteren - Customer Experience - KPN

In-Company Training

Technologie & Media

"It was very interesting to dissect the behaviour and to look at it from a rational point of view. Really an eye-opener. "

Guido Laout - Head of Customer Success - True Hosting

Fundamentals Course

Technologie & Media

"Wow. Eindelijk een training waarin je heel snel de theorie in praktijk brengt. Veel handvatten en tips. En een heel bruikbaar model om tot echte gedragsverandering te komen. "

Astrid Hulsken - content specialist - Dedicon

Fundamentals Course

Gezondheidszorg & Welzijn

"SUE Behavioural Design is an inspiring training where you can quickly learn the theoretical framework and practical tools. A super learning experience in just two days that I will put into practice often"

Tanja Boon - Account Director - Dedato

Fundamentals Course

Technologie & Media

" “Ik keek erg uit naar de cursus en even leek het Coronavirus roet in het eten te gooien. Gelukkig schakelde SUE razendsnel en regelde een “online” versie. Minstens net zo goed als de “live versie”. Een aanrader voor iedereen die zich bezighoudt met gedragsbeïnvloeding.”"

Jan Has - Creative Strategy Planner – AboutBrands

Fundamentals Course

Creatie & Consultancy

" Om eerlijk te zijn twijfelde ik wel even hoor, toen bekend werd dat de training vanwege COVID-maatregelen niet fysiek maar online zou plaatsvinden. Verzetten naar later in het jaar was natuurlijk ook een optie, maar mijn nieuwsgierigheid en de zin om met behavioural design aan de slag te gaan won het. En eerlijk is eerlijk, het verbaasde me hoe soepel alles verliep. In korte tijd heeft Astrid (SUE) de training volledig aangepast naar een online versie. Dagen geconcentreerd achter je laptop zitten is natuurlijk geen goed idee, dus de training werd opgeknipt in halve dagen en een terugkomdag. Die halve dagen vlogen voorbij. Ik had totaal niet het idee dat onderdelen van de training minder goed uit de verf kwamen omdat we niet met elkaar in een ruimte zaten. Door verschillende online tools te gebruiken konden we aparte groepsgesprekken voeren, chatten en werken op inspiratieborden. En nog een voordeel: de opnames van de training kregen we cadeau. Supermakkelijk om later nog eens terug te kijken! Het enige wat ik miste was de heerlijke lunch die ik verwacht had in Amsterdam. Maar dat wordt vast goedgemaakt tijdens de Alumnidag 😉 De training zelf was overigens ook ontzettend interessant. Een goede combinatie van theorie en praktijk. En tof om te zien dat je de wereld inderdaad ineens door een andere bril ziet. Zo werd mijn eerste indruk van een sollicitant op basis van zijn cv ‘natuurlijk’ bevestigd tijdens het gesprek 😉 (Mensenkennis of system 1?) Ik heb zin om de komende weken met de Behavioural Design Method aan de slag te gaan en kijk uit naar de Alumnidag!"

Nathalie Hulsen-Bax - Communicatie adviseur – Ennatuurlijk B.V.

Fundamentals Course

Duurzaamheid & Energie

"An enormous inspiring course that really triggers you to look at your way of working. It has given me an entirely different outlook on how I can help my clients. The material and the enthusiasm of Tom and Astrid are contagious! "

Peggy Lankes - Product owner - Rabobank

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"A very fun, enjoyable and practical course. A good balance between theory and practice. Both teachers were warm people with great enthusiasm for behavioural psychology."

Floris Boers - Behavioural Designer - Racesquare

Fundamentals Course

Retail & FMCG

"Very educational, many new insights applied to practice. It was a very inspiring session in which I could get started myself. I've learned a new way of thinking. The trainers were very knowledgeable and enthusiastic. "

Micha Sjoerts - KPN

Fundamentals Course

Technologie & Media

"Suitable for everybody who is dealing with the end-users of a product. The materials are extensively discussed and repeated. A good dynamic between theory and practice. The group assignment could use some more guidance. "

Joost de Ronde - Account Manager - 20th Century Fox

Fundamentals Course

Retail & FMCG

"Very inspiring, I have learned a lot in a short amount of time. Good handles to start with influencing the world. Knalldrang = on! "

Ilse Westerik - Marketing - KBO-PCOB

Fundamentals Course

Publiek Beleid & Non-Profit

"Ofcourse, I have been influenced the last two days to leave a positive story here. But it really was a super educational, wonderfully practical and fun course! It will definitely help me let my ideas impact new and improved services and experiences. Thank you! "

Hanneke Hovels - Service Designer - AHa!nneke

Fundamentals Course

Creatie & Consultancy

"The academy places a valuable connection between marketing thinking and the importance of an equal interaction between organization and ordinary people today. Outside-in takes on a new dimension by detaching it from customer behaviour, but translating it to the needs and behaviours of people in everyday life. Astrid and Tom will never bore you. Knowledge, insight and exercises are brought to life with a pleasant self-mockery and humor. It should be mandatory for everyone in advertising. "

Joris Nuiver - Creative strategist - Own Agency

Fundamentals Course

Creatie & Consultancy

"2 amazing days under the humoristic and inspiring guidance of Astrid and Tom, the experts of the BDA! Much knowledge, concrete examples and practical tools to start with right away. It taste like more. Very valuable for entrepreneurs that want to grow to influence and understand customers better."

Rutger Prent - Founder - Go Fast Forward

Fundamentals Course

Bedrijfsvoering & Innovatie

"A course with engagement, education and entertainment. A very valuable training in which my outlook on the world was changed. "

Vincent van Gils - Owner - Grumpy Owl Games

Fundamentals Course

Retail & FMCG

"Een goede serie die je in 2 dagen kunt binge-watchen en die een levenslange invloed heeft op je kijk op het leven en de wereld. "

Angelique van 't Veer - Visueel designer - Infento

Fundamentals Course

Transport & Stedelijke ontwikkeling

"I've studied science of communications. It's hard to use the things I've learned in my daily work. Aster following the BDA I'm able to use the psychological techniques of Behavioural Design. "

Anke van Dalfsen - Marketing and communication - Rabobank

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"2 days packed with models, examples and new insights on how important behaviour is in everything you do (work, play and society)."

Robbert Elshout - Product owner Grip app - ABN AMRO

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Persuasive use of psychology is all around us. A lot is being written about behaviour design and it's being practiced by Silicon Valley companies for years. Because of the abundance of knowledge that is available, I felt the need for a structured course that summarizes the most important psychological insights. The Behavioural Design Academy has done a great job in creating an easy to use framework which covers every major behaviour insight. I've learnt a los and even just had fun. Highly recommended"

Tjeerd Machielsen - Lead designer - ISAAC Software Solutions

Fundamentals Course

Technologie & Media

"I found the course good as I got to apply the Influence Framework -a framework I had previously been told about. Lovely office space with good food and lovely staff."

Prishal Makwana - Marketing officer - iChoosr

In-Company Training

Duurzaamheid & Energie

"Loved it! Loads of interesting examples, perfect balance in working & relaxing (you guys looked after us so well, the food lady = amazing!). Feel like the theory is very practical & can't wait to use it in my day to day life (&get my way all the time ;)). Thanks for 'world domination'!"

Lily Mineur - Online marketing - iChoosr

Advanced Course

Duurzaamheid & Energie

"I'm new to the world of marketing. This programme taught me how to structure the way to a solution: by falling in love with the problem. And from now on, I'm going to manipulate the shit out of both my personal and professional life. "

Lennart Persoon - Projectmanager - iChoosr

In-Company Training

Duurzaamheid & Energie

"Tom and Astrid make everything sound so simple and makable. Thanks. "

Matthijs van waveren - Marketing Manager - iChoosr

In-Company Training

Duurzaamheid & Energie

"Theoretical + Practical. Nice to learn some universal truths about behaviour. Good, sharp presentation and it's abundantly clear that they have a lot of knowledge of the business. "

Ewoud Assen - Marketing Manager - Olbico

Fundamentals Course

Technologie & Media

"If you are still doubting? Enrol today and experience the boost you will get from the Behavioural Design Academy. "

Markus leineweber - Partner - Perspective

Fundamentals Course

Creatie & Consultancy

"Very interesting information and content captured in a very good concept. A good balance between theory and practice. Chapeau! "

Wouter Ensing - Business Development - AMSix

Fundamentals Course

Bedrijfsvoering & Innovatie

"The nice thing about the Behavioural Design Academy is that your scientific knowledge can be put into practice right away. Therefore, you can actually apply it in your work and private life. There is so much enthusiasm that it is contagious to become a behavioural designer. Definitely a recommendation for everybody. "

Jules Quivooij - Graphic Design - Nr6

Fundamentals Course

Creatie & Consultancy

"Great days! Very inspiring and got a load of information. Behavioural Design sounds very difficult, but it is actually very manageable and easy to apply in a project. "

Wilbert Hoeks - Creative Director - Happy Cactus

Fundamentals Course

Creatie & Consultancy

"As a psychologist I have been mesmerized about behavioural science for a long time, as a researcher I've studied these influencing principles in theory and in practice. But never before have I found a method to actually use these principles to change behaviour effectively and sustainably. SUE offers practical and highly useful mental models and a framework that will help me as a 'behavioural designer' to help organizations nudge their employees to be healthy, active and motivated employees!"

Lori Buma - Consultant - Inhealth

In-Company Training

Gezondheidszorg & Welzijn

"I loved the great mix of theory and practical exercises. I liked the small group of people. I'm pretty sure this will improve my skills in working with customers & employees. "

Boris Zorn - Senior Manager Life Science Information - Arcondis Group

Fundamentals Course

Creatie & Consultancy

"The workshop was consistent and fun. Astrid really knows the concept and tools. Lastly, I really liked the combination of design thinking and behavioural psychology and I am bringing back to Brazil new tools to grow my business and create more value for my clients."

Arthur Ranieri - Partner - Atma Genus

Fundamentals Course

Gezondheidszorg & Welzijn

"If you want to have a fest and ready to put your knowledge into practice then deep dive into behavioural design. It is the class to follow. I can't wait to put it into practice. "

Peter Verbiest - Strategy Director - Bonka Circus

Fundamentals Course

Creatie & Consultancy

"In the past 2 days I've learned to break down (wicked) problems into desired behaviour. We achieved that bij FUN practical tools, learning by doing, concrete theoretics. The perfect blend for me!"

Sandra Engelbertink - Consultant - VIT MKB

Fundamentals Course

Bedrijfsvoering & Innovatie

"The BDA gives read tangible methods in addressing problems and coming up with a multitude of solutions. I am certain it will help me improve my business by delivering better results to my clients."

Jordi Oostmeijer - Brand Designer - Entrepreneur

Fundamentals Course

Creatie & Consultancy

"An eyeopener about how to use and maximize the effect of system 1 in daily life & every businessgoals you can think of! Thank you!!"

Sandra Kloezen - Strategic Developer - Fred Foundation

Fundamentals Course

Publiek Beleid & Non-Profit

"A nice course that walks with me through the key concepts/theories in this field! Practical methods, feasibele techniques and briliant examples/practices!! I enjoyed the vibe and nicely designed workshop a lot :)"

Stephanie Chen - Campaign Mobilisation Advisor - World Animal Protection

Fundamentals Course

Publiek Beleid & Non-Profit

"The teacher has a lot of knowledge and gives examples that appeal to the imagination. I walked away with a bunch of ideas in my head that I'd like to follow up after today. More insight into human behaviour and psyche and how you can use this when it comes to change management."

Jozien Schaake - Manager Customer Experience - Yacht

In-Company Training

HR & Werkgelegenheid

"The course is an eye-opener, recognizable, inspiring, applicable and above all super fun!!"

Monique Verkleij - Marketing - Randstad

In-Company Training

HR & Werkgelegenheid

"What I really like about these days is that you constantly connect to your own case, so you can experience this right away. Super valuable!"

Kim Bakker - HR business partner - Randstad groep

In-Company Training

HR & Werkgelegenheid

"The BDA was a truly inspiring experience: The pleasant setting, super teachers, great fellow students, but foremost the great deal of very interesting and applicable tools to analyse human behaviour and to use to realize my goals."

Annemarieke Scheperkamp - Account Executive – ZUID Creatives

Fundamentals Course

Creatie & Consultancy

"Awesome methodology to analyse and change behaviour. Educational, academic and completely new contemporary thinking."

Martijn Nillesen - CSD – Combinatie van Factoren

Fundamentals Course

Creatie & Consultancy

"The best thing you learn is that there is so much more to learn. Who doesn’t want that?"

Yvo Bronsvoort - Creative Strategist – The BrandHotel

Fundamentals Course

Creatie & Consultancy

"I return home truly and deeply recharged. With a feeling to be balanced again. Getting to know Behavioural Design as ‘deep insightful simplicity’. A very welcome overhaul that confronted me over and over again that we unconsciously make our work far too complex and made me realize how powerful this alternative thinking is."

Michiel Gerbranda - Founder – OOGT

Fundamentals Course

Creatie & Consultancy

"I learned a great deal, easy-to-use practical models that I will be using for sure."

Jeroen Janse - Owner – TRN

Fundamentals Course

Creatie & Consultancy

"“Komend van creatieve ideeën ‘pushen’ naar klanten, gegaan naar echt luisteren naar mensen, verliefd worden op hun problemen en dan tot betere ideeën komen was een adembenemende paradigma shift.“"

Mathieu Hermans - Strategy Director & Partner – ZUID Creatives

Fundamentals Course

Creatie & Consultancy

"Incredibly educative days that flew by. I cannot wait to share my enthusiasm and inspiration with my colleagues."

Léonie de Ruiter - Product Design Lead - Adevinta

Fundamentals Course

Technologie & Media

"In two days you are introduced to a new way of thinking and new models that make you question a lot of traditional insights. I leave the Academy with so much energy to actively apply the principles and to link them to HR and employer branding."

Goedele Panis - HR Manager – Ebema

Fundamentals Course

HR & Werkgelegenheid

"BDA introduces you to ‘humans’ in a smart, applicable way. The two days are intensive and educational, but at the same time, the gained knowledge can be applied in practice right away."

Loek van den Boogaard - Art Director – ZUID Creatives

Fundamentals Course

Creatie & Consultancy

"“Door een persoonlijke aanpak, krijg je inzicht in het beslissingsgedrag van mensen (in plaats van klanten). De theorie komt echt tot leven door het gebruik van voorbeelden uit de praktijk en door de case waaraan je werkt.”"

Jurriaan Rang - CEO – Felixwerkt

Fundamentals Course

HR & Werkgelegenheid

"The Behavioural Design Academy Master Classes hand you the latest insights in persuasive marketing. Thanks to practical models you can start working with them right away. Really useful and absolutely worth the time and money."

Lissy Kenema - Lead Marketing Manager - Rabobank Nederland

In-Company Training

Financiële Dienstverlening & Verzekeren

"I really liked the mix of theory and practice and the meaningful conversations with other ‘students’ and the ‘teachers’ in a relaxed atmosphere."

Ralf van Lieshout - Digital Strategist and co-founder - We Are Blossom

Fundamentals Course

Creatie & Consultancy

" “Met SUE doe je geen gewone design sprint, maar je duikt in het brein om te achterhalen hoe je klanten kunt bewegen naar het gewenste gedrag! In een week tijd zijn we samen met SUE vanuit de mens gaan kijken hoe we onze belangrijkste propositie van T-Mobile simpeler en toegankelijker kunnen maken door barrières weg te nemen. Dit is echt een aanvulling op een “normale” design sprint, doordat je leert hoe je mensen kunt bewegen en wat ze tegenhoudt en hoe je dit met ingrijpen (zowel tekstueel, vorm, of inhoud) kunt wegnemen.”"

Viola Rijnsdorp - Senior Marketing Manager T-Mobile

Sprint

Technologie & Media

"Behavioural Design Academy gave me a theoretical framework to prove me right and, more often, to prove me very wrong."

Bas van der Poel - Head of Playful Research - SPACE10 Denmark

Fundamentals Course

Creatie & Consultancy

"“Een heel mooi lesprogramma met een excellente balans tussen theorie en praktijk waarin je leert hoe je de kracht van psychologische technieken kunt toepassen in jouw dagelijkse praktijk.”"

Jildert Huitema - Former Manager Marketing | Digital Intelligence – Randstad

In-Company Training

HR & Werkgelegenheid

"It exceeded my expectations, stepping far deeper into another world. Fell in love with the problem."

Raymond Slootweg - Managing Partner - Force451

Fundamentals Course

Creatie & Consultancy

"“BDA schudt een aantal gevestigde ideeen over marketing en communicatie compleet op. En vervangt deze met gefundeerde en makkelijk toepasbare alternatieven.”"

Twan Timmermans - Head of communication Municipality - Apeldoorn

Fundamentals Course

Publiek Beleid & Non-Profit

"I think it opens up a whole new door to your way of working. Human centred thinking is da shit! "

Gillie Rokromo - Creative Director & Partner - Force451

Fundamentals Course

Creatie & Consultancy

"It was a great way to get up to speed with the latest behaviour change principles. I use the provided framework a lot and it totally changed the way I approach design challenges"

Demmy Onink - Product Developer a.i. - Gemeente Amsterdam

Fundamentals Course

Publiek Beleid & Non-Profit

"The ultimate power of the program and your model, that it makes the abundance of insights practically applicable in a cohesive and systematic way. It was the ultimate ‘connecting the dots’ experience: both in knowledge and skills. And that is an enormous gain! Next, to that I was really glad the tempo was quite high, the other students were experienced professionals too and that the teachers brought everything with so much energy, self-relativisation and speed."

Suzanne van Gompel - Strategy Director - Stand Out From The Crowd

Fundamentals Course

Creatie & Consultancy

"The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work."

Veronique de Bos - Communication Specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"The program proved to be the inspiration I was looking for to design a course about behaviour design for HvA DMCI"

Maurice Maas - Teacher - University of Applied Science of Amsterdam

Fundamentals Course

Onderwijs & Ontwikkeling

"If you want to learn about human behaviour then the shortest way to do it is by SUE Behavioural Design. "

Gert Gijbels - CEO - Netwerk Ondernemen

Fundamentals Course

Bedrijfsvoering & Innovatie

"Het waren twee zeer inspirerende dagen. Het geeft veel inzichten en handvatten om gedrag te begrijpen en te beïnvloeden. Ik zou het zeker aanraden! "

Annemieke de Bruijn - Communication - LIV

Fundamentals Course

Creatie & Consultancy

"SUE Behavioural Design was a real experience that led me to look differently at behaviour. They take you along a very pragmatic way under challenging themes. I think the Influence Framework will solve many problems in the world. It is more than just a method but a fundamentally different way of thinking. "

Eline Grouwels - Founding partner - Umital

Fundamentals Course

Bedrijfsvoering & Innovatie

"How nice this training from the Behavioural Design Academy. In a good tempo, you learn essential principles to influence behaviour. You immediately start applying it to practice. Practical, to the point, educational and also very fun. "

Suzan Damen - Manager communication - Rutgers

Fundamentals Course

Publiek Beleid & Non-Profit

"I had a great time during the BDA. The methodology framework ties everything together and provides you with concrete tools and best practises, how to apply the BD insights to your clients and their problems. This will bring me and my clients great value. Thanks."

Maria Xanthopoulos - International Account Manager - Republic M

Fundamentals Course

Gezondheidszorg & Welzijn

"Had a great experience at the academy. Learned a lot of tactics and tools to work with. Great insights in a cool presentation. I would recommend everybody who wants to know more about strategy and building strong ones!! Thanks"

Joost Robben - Art Director - ZUID Creatives

Fundamentals Course

Creatie & Consultancy

"“Jullie hebben me zo’n makkelijk te gebruiken framework gegeven waarin je een massa wetenschappelijke inzichten in kunt toepassen. De heel praktische workshopstijl hielp me echt om in te zien hoe in de kennis in mijn dagelijkse werk kan toepassen. Het hielp echt om mijn werk ook leuker te maken. Dank!”"

Bart Hoogendoorn - Marketing Intelligence Consultant - ANWB

Fundamentals Course

Transport & Stedelijke ontwikkeling

"The combination of theory and practice genuinely pulls you out of your comfort zone. Always a bonus: the teachers are inspiring and ethusiastic. I am going to use this in my private and work life. You can do so much with what I've learned!"

Kari-Anne Fygi - Redacteur - Gemeente Haarlem

Fundamentals Course

Publiek Beleid & Non-Profit

"I have learned many new insights that I can implement in our marketing strategies but also in other areas like teambuilding or in the organization. The BDA is perfect for anyone who wants to know what really moves people/customers and how to tap into that knowledge to persuade others in what you might want them to do. Brilliant 2-day experience! Thank you!"

Karin Müller - Co-Director - Ashoka

Fundamentals Course

Publiek Beleid & Non-Profit

"“The SUE BDA is a rollercoaster of information, experience and practices in human behaviour in a top setting. Full of depth, new insights and very actionable. A recommendation for everyone who wants to know more about human behaviour and how to influence this. I highly recommend it!”"

Jolanda Brontsema - Teacher – Hogeschool van Amsterdam

Fundamentals Course

Onderwijs & Ontwikkeling

"The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts and other activities."

Jasper Wouterse - Dallas Antwerp

Fundamentals Course

Creatie & Consultancy

"“Very intensive. A lot of things you know and don’t know brought together in a very pragmatic way. Strategy ready to go!”"

Karen Corrigan - CEO/Founder – Happiness Brussels

In-Company Training

Creatie & Consultancy

"BDA just raised the bar for all other academies. Insightful, practical, professional and great experts."

Karen Soens - Managing Director - De Bosduif

Fundamentals Course

Creatie & Consultancy

"The influence framework provided a process to structure both the development of our own Multichannel Manager software as well as the way we help our clients."

Joeri Gaal - Managing Partner - Republic M

Fundamentals Course

Gezondheidszorg & Welzijn

"They messed up my world… In the best way possible. I learned new stuff, tools & insights. In a fun & interesting way. They really really really shake things up. It’s worth it. Just do it"

Daan Berends - Strategy Creative - ZUID Creatives

Fundamentals Course

Creatie & Consultancy

"“Behavioural Design Academy verandert je kijk op de wereld met zekerheid. Na 7,500 werkdagen, heb ik slechts twee dagen geleerd hoe ik gedrag kan beïnvloeden. Naderhand kun je verandering initiëren waar je voordien nooit had gedacht dat je verandering zou kunnen starten. Het is een start van een reis waarin je bereid moet zijn tijd te investeren, anders is het niet de moeite waard om te starten. Als je betekenisvol wil zijn in deze wereld, moet je de academy volgen.”"

Harold van Puijenbroek - Managing Director - Eluced

Fundamentals Course

HR & Werkgelegenheid

"I decided to attend the Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the 2 days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are unlimited."

Jeroen De Bock - Digital Project Manager - Mortierbrigade

Fundamentals Course

Creatie & Consultancy

"At the end of the at the end of the three-day course, we have created a concrete experiment that is directly applicable in practice. The perfect combination of theory and practice."

Willem van Assouw - Regional director - Tempo Team

In-Company Training

HR & Werkgelegenheid

"A method that helps you to better identify needs from your daily practical examples and to really make a difference through small experiments. should be part of every course. "

Robin Gerritsen - Director customer experience - Tempo Team

In-Company Training

HR & Werkgelegenheid

"I believe this is an excellent program with a mixture of theory and practices which really gives a next step on every daily life. I am going to use it a lot and I believe this should be part of the training for every HR Director and Transformational Director"

Stefano Beretta - CEO & Senior Management Negotiation Consultant

Fundamentals Course

Creatie & Consultancy

"The BDA is a "high-pressure cooking pan" of knowledge. In just 2 days I have gotten a lot of new insides that will help me in seeing my job in a new light. Thanks!"

Theo Voortman - Business Consultant - iChoosr

Fundamentals Course

Duurzaamheid & Energie

"“Everybody sees the world through a pair of glasses that are coloured by everything they know and experienced. After today I have a new pair of glasses. Thank you!”"

Serge Haelterman - Concept Developer - Creneau International

Fundamentals Course

Creatie & Consultancy

"SUE gave me the perfect framework and foundations about behavioural design to sell my UX-services much better and with a more solid/theoretical background"

Fabrice Pöhlmann - CEO Hello Design

Fundamentals Course

Creatie & Consultancy

"This course gave me great insights, is pragmantic but still with deligent approach and very practical & effective. "

Esther Syfrig - Head of communication - Roche

In-Company Training

Gezondheidszorg & Welzijn

"Super interesting theory and concrete insights to work with. A new way of looking at human beings and a sort of marketing 2.0 "

Simone van Beekveld - Head of projects - iChoosr

Fundamentals Course

Duurzaamheid & Energie

"As a UX Designer I have always had a passion for understanding user behaviour and how they make decisions. This course had provided me with the Influence Framework and tips that I can use in my day to day projects."

Melissa Cheah - UX Designer - Momondo

Fundamentals Course

Transport & Stedelijke ontwikkeling

"This course is packed with mindblowing insights, challenging and good fun with my co-students. This academy was a great experience and I can't wait to put some hot triggers in place when I get back to work."

Esther Kok - Project manager - iChoosr

Fundamentals Course

Duurzaamheid & Energie

"The perfect way to bring all those different theories into practice by following a clear and inclusive framework. A must go for post graduates of behavioural psychology students"

Thomas Wollersheim - Teachter - University of Applied Science of Amsterdam

Fundamentals Course

Onderwijs & Ontwikkeling

"Goed programma!!! Goede verhouding tussen theorie en praktijk. Snel tempo, maar toch goed te volgen"

Alexander Bindels - Digital project expert - Roche

Fundamentals Course

Gezondheidszorg & Welzijn

"SUE | Behavioural Design biedt een krachtig praktisch framework om klanten en cliënten effectief te beïnvloeden. Ze hebben een gerichte aanpak om klantinzichten om te zetten tot positieve gedragsverandering. "

Erik Jan Coenraad - Marketing manager - KPN

Fundamentals Course

Technologie & Media

"Using the Influence Framework is as if the puzzle pieces fall into their place. This course is clear and practical. After this training, you can directly start with this method. Besides, SUE'ers are very interesting and great people! "

Rik Groenland - Marketing - The other side of the moon

Fundamentals Course

Creatie & Consultancy

"I love how we focussed on fixing a problem instead of pushing a product. I think this is a mindset every business should have"

Patrick Smit - Marketing manager - KPN

Fundamentals Course

Technologie & Media

"A lot of great information! The framework helps you to add so much value to your work and to convince people of your idea!"

Philip Monks - creative director - The Market Creative

Fundamentals Course

Creatie & Consultancy

"Very inspiring and enthusiastic trainers with deep knowledge about the topics. I want to incorporate behavioural design into our design thinking workshops. "

Sara Coene - HR manager - Change Designers

Fundamentals Course

HR & Werkgelegenheid

"wow what a cool and instructive training! Finally got the tools to really get started with behavioural psychology. If possible I will definitely take the advanced course!"

Hiewwaiy Kwok - Community Manager - Infoland

Fundamentals Course

Technologie & Media

"The framework, cheat sheets and the tools are very useful. The course is taught at a good pace with a nice mix of theory and practice. Day two sometimes went a bit too fast because it is much to process, but the SUE'ers are super friendly, welcoming and you actually feel at ease. Thank you!!"

Nele Hens - Digital officer - Colruyt Group

Fundamentals Course

Retail & FMCG

"As a student in design, I am busy with behaviour for some time. This training brought me clarity, explicit terms, and has given me tools to incorporate this efficiently. "

Gijs Jonkheer - Student designer

Fundamentals Course

"These two days were very valueable, inspiring and fun! You become super fanatical, even with 30°C! 🙂 From the start till the end you got really pampered and well guided"

Lisanne Koetsier- Content and communication specialist - Centraal Beheer

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Deze twee dagen waren zeer inspirerend en interessant! Ik kijk er naar uit om dit in de praktijk te brengen. Het is fijn dat we ook nog 6 maanden een follow-up via e-mail krijgen, want twee dagen is wel erg kort voor zoveel inzichten en informatie. Ik kijk er naar uit! De cursus heeft een goede combinatie van trainers. Beiden inspirerend en authentiek op hun eigen manier!"

Catherine Bolhuis - La Place (Jumbo)

Fundamentals Course

Retail & FMCG

"I really liked this training because it gave me two useful models to apply in practice and know the best course of action. I found it interesting to learn how to use these theories for both marketing communication and the innovation of new products and services. In addition, Tom is a fantastic trainer! Chapeau."

Marjolein Broekhuisen - CX professional - KPN

In-Company Training

Technologie & Media

"Wat een praktische training. Inspirerende voorbeelden en handvatten om direct aan de slag te gaan met Behavioral Design. Wil je beter worden in het beïnvloeden van gedrag? Doe dan deze training. Ik ben fan!"

Bo Kemp - Customer Experience Designer - KPN

In-Company Training

Technologie & Media

"Great way to refresh and improve my knowledge and skills. Most of the theories I know and have worked with before. But these days made me think again and helped me stand more firmly in my doing and thinking."

Laura Nientker - Language Designer - KPN

In-Company Training

Technologie & Media

"Empathy brings you to the essence of the problem"

Maud van Angeren - Product marketeer - Zorgdomein

Fundamentals Course

Gezondheidszorg & Welzijn

"“Het was zo fantastisch om te zien hoe de theorie en de voorbeelden samenkwamen in een praktisch, toepasbaar model. Ik heb snel inzicht gekregen in de essentiële principes en heb geleerd hoe ik die in de praktijk kan toepassen (en overigens ook in ons gezamenlijk teamwerk).”"

Ingrid Vrieling - Project Manager Tempo Team

In-Company Training

HR & Werkgelegenheid

"On the one hand, it is valueble to get confirmation that we are already doing a lot of things right at Fit For Free. On the other hand, it is very interesting to see examples how our behaviour can be influenced so easily."

Matthijs de Vreede - Sales en marketingmanager - Fit For Free

In-Company Training

Gezondheidszorg & Welzijn

"Great specialization that helps me to improve the quality of my work"

Arjen Bemmelmans - Brand strategist - ZUID creatives

Fundamentals Course

Creatie & Consultancy

"I'm hooked! Everything they teach makes me want to learn more"

Marjorie Alten - Creative lead - Springbok agency

Fundamentals Course

Creatie & Consultancy

"I'm delighted by the authicipation of using tools to help you structure the reflection about how we might communicate and intervene in a behaviour change. Thank you!"

Isabelle Koelman - Strategic director - Happiness Brussels

In-Company Training

Creatie & Consultancy

"A mind-blowing crashcourse that shifted my way of thinking entirely. It helps me ask new questions and come up with new sort of ideas. The BDA helps you to come up with ideas that truly moves people."

Barbara Dzikanowice - Content Director - Youngdogs

Fundamentals Course

Creatie & Consultancy

"My top take-out: * Human centric. * one-to-one research: taking the time for it/for the creatives too. * Pains, gains, comforts, anxieties. * System 1: OMG! 95% ??!!"

Philippe Fass - Creative Director - Happiness Brussels

In-Company Training

Creatie & Consultancy

"Two amazing days with a lot of inspiration. I already did some behavioural tech-moves, but for some reason this has never been so meaningfull and understandingable as it is now. Everything fell into place. You gave me a mental structure to tackle a lot of problems and challenges from now on."

Eline Goethals - Strategy director - Happiness Brussels

In-Company Training

Creatie & Consultancy

"It's great to see how some ideas and beliefd can be made better by simple frameworks and tools from behavioural design"

Kris Hoet - Happiness Brussels

In-Company Training

Creatie & Consultancy

"Whilst great fun. The BD course pushes you to think differenty and gives you concrete principles to bring back/use in your working life. A great overview of how social psychology can meet design to give fabulous results."

Hayley Simpson - Co-founder - Brandwork studio

Fundamentals Course

Creatie & Consultancy

"A great program at an amazing location. Tom and Astrid did a fantastic job teaching us while Marianne made sure we were perfectly comfortable during those 2 days. I can recommend it!"

Nadia Gijbels - PDM Industrial Excellence

Fundamentals Course

Bedrijfsvoering & Innovatie

"An insightfull and eye opening 2 day program which should actually be called BDAM: Badass Duo who Awesomely Master the Mind"

Kim Belli - online content specialist - Abvion hypotheken

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Insightful, clever and foward thinking. This course is a significant step forward for our agency and how we van problem solve rear world briefs."

Simon Baghomian - Director - Brandwork Studio

Fundamentals Course

Creatie & Consultancy

"This is a whole new world that has been revealed to me. And now I want to explore this world. A deeper exploration from North to South, from East to West"

Tom De Smet - Creative Director - Magenta

Fundamentals Course

Creatie & Consultancy

"Valueable two days. I was already very happy with just the three methods. I am going to practise a lot with cases. And I am sure that I will use this in my daily work. Lots of interaction, great setting and good vibe!"

Karlien van den Broek - Communication Advisor - Rabobank

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"“In two days, I got an excellent and concrete overview of Behavioural Design and especially learned how to apply this. In a nice tempo, I got a solid theoretical basis, and I was especially challenged in the assignments to use this know-how. With this foundation and these insights, I am out to optimise my consumer journey from A to Z.”"

Frank Heuts - Sr. Communication Advisor – Obvion Mortgages

In-Company Training

Financiële Dienstverlening & Verzekeren

"Super fun and interesting session led by an amazing duo! Educational and active. Great variety between theory and practice."

Tamara Francke - Online marketeer - Eneco

Fundamentals Course

Duurzaamheid & Energie

"A fresh view! That is exactly what the BDA was for me. Two days full of energy. Good variety of theory and practice. Great group of people and teachers. Above all useful tips and I look forward to get started! Thanks!"

Natasja van Mil - Communication professional - Rabobank Foundation

Fundamentals Course

Publiek Beleid & Non-Profit

"Two days in which you are immersed in behavioural design. Theory combined with practice, you can apply it immediatly the next day. Intensive and inspiring. I would definitely recommend this to everyone!"

Floor Bosscha - Productowner - Eneco

Fundamentals Course

Duurzaamheid & Energie

"The BDA is a must for everyone that wants to have a better understanding of the person behind the customer."

Sep Salvaggio - Founder - Pervorm

Fundamentals Course

Creatie & Consultancy

"What a paradigm shift in tackling problems. Make love to the problem and develop it further into an ultimate solution. Wow, what a wonderful two days. Can I join another one?"

Jaco Kuiper - cx advisor - KPN

In-Company Training

Technologie & Media

"Tom takes you in two days on an inspirational journey into human behaviour. Starting with a problem, we fall in love with and ending with a dazzling showcase. Thank you!"

Jeroen Gerrits - Product Owner Customer DNA - KPN

In-Company Training

Technologie & Media

"The BDA takes you into the world of Design Thinking in just two days. In clear steps, you will be challenged to solve problems and learn a new way of thinking. The BDA is full of tips and tricks. Recommended! "

Jacqueline Smit - Rockport Ink

Fundamentals Course

Creatie & Consultancy

"I have gained many insights. I would like to do the following with it: connect the intakes of the hypnotherapy sessions to the strengthening of gains and the removal of anxieties. I will also design implementations to fit humans and adjust client interviews to 100% human."

Nico Creemers - Accountmanager - Fit For Free

Fundamentals Course

Gezondheidszorg & Welzijn

"Learned a lot these two days because of the super clear explanations of Kirsten, great methods, vibe and because it was made applicable to you."

Lennert van Hunen - UX Designer - VGZ

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"The days flew by! A fine way to work because of the team assignments."

Raymond Mens - Campaign strategist

Fundamentals Course

Publiek Beleid & Non-Profit

"These two days gave me an enormous amount of knowledge and inspiration to elaborate on and apply in practice. Kirsten is a super good trainer. No nonsense. I am looking forward to a sequel!"

Mark Zeilstra - Photography

Fundamentals Course

Creatie & Consultancy

"Immediately applicable tools to work with in my work. It was a good combination of theory, clear examples and practice. Thanks a lot!"

Lotte Hoorens - Communication advisor - Municipality Stein

Fundamentals Course

Publiek Beleid & Non-Profit

"Heerlijk praktische tools waar je vandaag nog mee aan de slag kunt. De lerares Kirsten is top en de catering was de kers op de taart."

Bas Koerhuis - Innovatie manager - WoningNet

Fundamentals Course

Transport & Stedelijke ontwikkeling

"I found it a perfectly balanced course. A lot of information, but just manageable enough. It's nice that in the next 6 months I will be kept on the edge of my seat by e-mail."

Jobbert van Strien - Art director - NR6

Fundamentals Course

Creatie & Consultancy

"Twee fantastische leuke, intensieve, innovatieve, nuttige en vooral relevante dagen onder de uitstekende begeleiding van Tom & Astrid. Zij slaagden erin om in twee dagen de magie van behavioural design volledig in mijn hoofd te krijgen. Ik heb er met volle teugen van genoten!"

Charles Rurop - Project manager - Rabobank

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Very nice and directly applicable training! I would like to share what I have learned with my colleagues and apply it directly in my work"

Heike Faber - Municipality of Amsterdam

Fundamentals Course

Publiek Beleid & Non-Profit

"Definitely worth investing in. High level, much depth and a pleasant translation into practice. Many thanks!"

Sarah van Hecke - Advisor Legal Design - Houthoff

Fundamentals Course

Creatie & Consultancy

"For marketeers, business leads, HR-managers and everyone that understands that 'action' is the final fronteer. Refreshingly clear structured... And a lesson in humanity. This had so much potential"

Mo Zouina - Co-Founder - Be Norm

Fundamentals Course

Gezondheidszorg & Welzijn

"The two course days are full of theory, practical examples and exercises. For me, a perfect mix. I can use this in my work with tbs-people, in my work as a councillor and for my own company."

Gertien Koster - Medewerker Veilig Thuis

Fundamentals Course

Publiek Beleid & Non-Profit

"Super inspiring days during which I learned more applicable theory in a refreshing way than I ever could have imagined. Thanks Astrid!"

Marieke van Lunenburg - Sr. Marketeer - Mom in Balance

Fundamentals Course

Gezondheidszorg & Welzijn

"Mindblowing academy... This course will help you understand people's attitudes and behaviour and how you can get behind the wheel to control them. Loved it!"

Jeroen Prins - Lead Loyalty Engineer & Founder - Prins Experience Design

Fundamentals Course

Creatie & Consultancy

"These two days have given me new insights to radically turn around existing projects and approach them in a different way. Stupid Simple, less noise, and back to 'why' and 'what is the problem'?"

Sascha Oude Aarninkhof - Marketeer - Mom in Balance

Fundamentals Course

Gezondheidszorg & Welzijn

"High-intensity behavioural design training Even if you are already familiar with influencing principles, you will learn exactly when and how to apply them for maximum results"

Laurens Haan - UX designer - Venuesuite

Fundamentals Course

Creatie & Consultancy

"A very inspiring course, delivered in a fascinating way. We can immediately use the tools we were taught in our daily practice."

Fré Wollants - Partner - KAN Design

Fundamentals Course

Creatie & Consultancy

"I loved the program! For me the first day was a lot to proces so it was good to have 2 days of training. "

Bas Wolven - sr. Digital Designer - Nationale Postcode Loterij

Fundamentals Course

Retail & FMCG

"Recommended! Two fascinating days where theory and practice go hand in hand. I have a very clear insight into behavioural design, which I can immediately apply in my own work."

Laura Perin - Customer Experience Culture - KPN

Fundamentals Course

Technologie & Media

"Mooie praktische tips om bewust mee aan de slag te gaan"

Franc Smulders – Agile Coach – Wemanity NL

Fundamentals Course

Duurzaamheid & Energie

"Heel interessant om een kader te krijgen dat je onmiddellijk leert toepassen. Leuk om 2 dagen aan een opdracht te bouwen. Goede lesgever die de juiste sfeer wist te creëren. Aan het einde voelde het een beetje te snel gaan. Ik ga het vooral gebruiken als inspiratie voor strategie en presentatie. "

Sara Mauquoi – communicatiestrateeg

Fundamentals Course

"Hele energieke, leerzame training! Praktisch toevoeging om mensen betere keuzes te laten maken. Waardevol, kijk er naar uit om dit zowel zakelijk als privé toe te passen. Dank! "

Foekje Schreuder – People development consultant – ABN AMRO

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Bedankt voor twee dagen vol kennis en praktijk in Behavioural Design. De frameworks hou ik zeker bij de hand en ik weet nu al dat ze me houvast gaan bieden. Top trainer! "

Mirte Hoedemaker – Communicatieadviseur – Rabobank

Fundamentals Course

Financiële Dienstverlening & Verzekeren

"Ik ga delen zeker toepassen in het opzetten van concepten en campagnes voor mijn klanten. "

Menno Boersma – Founder – Featuring Design

Fundamentals Course

Creatie & Consultancy

"Mooie en duidelijke structuur aangeboden gekregen. Zeer werkzaam en toepasbaar in de praktijk. Hoog tempo, aandacht blijft erbij. Prettig om 2 dagen in hetzelfde groepje te werken. Heeft een fijne trainer! Dankjewel. "

Katja Rijvers - Specialist lerend vermogen – Brandweer Brabant Noord

Fundamentals Course

Publiek Beleid & Non-Profit

"Goed strak programma. Ervaren prettige trainer (Kirsten). Rustige maar vlotte uitleg van basis en achtergronden. Prima omgeving en afwisseling en afwisseling tussen werk en pauze programma is heel geschikt voor middenmanagement. Vliegtuigjes spel was top. "

Cornel Vader – Senior Adviseur – Sociaal domein

Fundamentals Course

Publiek Beleid & Non-Profit

"Heerlijk tempo met veel humor en goede afwisseling tussen theorie en doen. Groepsopdracht in 2 dagen was goed te doen met de teamleden. "

Maud Klein – Team lead klantproject manager – KPN Health

Fundamentals Course

Technologie & Media

"Meer inzichten in pains, gains, comforts, ancities en j.t.b.d. gebruiken bij campagnes voor verandering en om meer begrip te hebben en daardoor ook meer tools om goed om te gaan met mensen met andere belangen."

Anjo van de Ven – Gemeenteraadslid – Gemeente Alkmaar

Fundamentals Course

Publiek Beleid & Non-Profit

"Ik vond het een zeer waardevolle training. Voordevol theorie en voldoende ruimte voor praktijk. Leuke trainster ook, en lekker eten."

Laura van der Kaaij – CX Consultant – Randstad

Fundamentals Course

Creatie & Consultancy