Strengthen your teams with the psychology of influence.

Are you looking for inspiration, training, or facilitation for a strategy day? Discover how Behavioural Design Academy can help your teams become better at guiding choices and behaviour.

Grow your organisation's talent

Our most popular training for teams: the Fundamentals Course.

 
Sony
ABN AMRO
Adyen
European Commission
Medtronic
Achmea
KPN
UNHCR
ebay
 

100% practical 9,2 satisfaction score backed by science officially accredited education proven method

Team Training

Who is it for:
This is for teams that want to deepen their professional expertise with the know-how of influence and behaviour change. These can be teams that need to influence customer behaviour (product, marketing, CX), teams that need to guide employee behaviour (management, HR, Change & Transformation), or teams that need to guide the behaviour of people in society (policy, leaders).

Behavioural Design Fundamentals

Our most popular team training. In this two-day training for teams, you will learn all the techniques of the Behavioural Design Method, applied to an influence challenge from your own practice. This is an official certification program. Ideal for teams that want to deepen their expertise with behaviour techniques.

Behavioural Design Mastery

Become a behaviour expert – Develop the confidence and know-how to work with the method and become the behavior experts within your organization: 6 training days + work on your own behaviour project. Duration: 5 months.

L&D Program Influential Leadership

An L&D program for leaders, VPs, and members of the Executive Leadership team to make better leadership decisions, guide their organization through change, and design high-performance behaviour within the organization. This training consists of two in-person days plus 6-8 virtual follow-up sessions of one and a half hours each to further apply the frameworks and strategies to cases and issues.

Workshop Persuasive Copywriting

In this one-day workshop, you will learn how to write better copy by applying behavioural design principles: Learn how to make connections, trigger curiosity, remove doubt, and prompt action. Learn how to articulate the value of your offer much more strongly. Ideal for marketing communication teams and digital teams.

Well-being and Work Happiness Workshop

How do you design a happier work environment with Behavioural Design? In this one-day workshop, we explore how you can create an environment that produces much more joy, happiness, and satisfaction using behavioural sciences. Ideal for HR teams and management teams.

Customer-Oriented Innovation Workshop

In this one-day workshop, we work on exploring as many new ideas as possible to get people excited about your offer. We use behavioural principles and techniques as inspiration to attract, convert, ensure people experience success, and retain them
Email us for more information

Or give us a call at +31 20 223 46 26

Team Inspiration

Who is it for:
When you want to give your team insight into how our brain actually makes decisions and why someone decides to do or not do something. We inspire your team with a keynote full of practical cases, showing them how understanding the psychology of choice can lead to better outcomes.

Behavioural Design Keynote

  • Psychology as the missing layer
  • Customer-oriented innovation
  • Behaviourally aware policy
  • Psychological value

Product & Marketing Keynote

  • The psychology of money
  • Framing and Support
  • Behavioural Design and Brand Strategy
  • Product Leadership

Organisational Design Keynote

  • High-performance team behavior
  • How to design happiness and well-being?
  • How do you deal with resistance?
  • Influential leadership
Email us for more information

Or give us a call at +31 20 223 46 26

Facilitating a Strategy Day

Who is it for:
Hire SUE Behavioural Design Academy to facilitate a strategy day. We ensure that throughout the day, we arrive at very concrete strategic outcomes by using the psychology of behaviour change and influence as a guide for strategic decisions.

Positioning and Value Propositions

This ‘team day’ workshop for leadership teams is ideal for coming up with a unique, distinctive, and exciting positioning inspired by the Influence Framework. We challenge participants to think radically from the outside-in, focusing on the problems and needs of the target audience.

Getting People on Board with Change

During this strategy day, we analyse the influence blueprint of the organisation: What hinders change? Where are the opportunities for positive change? Which deeper needs must we address to get people on board?

Support, Framing, and Reputation

During this strategy day, we work on a strategy to better highlight your issue. We design messaging lines, create compelling storylines, and explore techniques to deal with vocal opponents.
Email us for more information

Or give us a call at +31 20 223 46 26

Guidance in Practice

Who is it for:
For teams that want to be guided by a behaviour expert from SUE to shape the organisational change themselves.

3-Month Subscription

Ideal for teams that want help and support on a project.

6-Month Subscription

Ideal for teams that could use support on an innovation or change project within the organisation.

12-Month Subscription

Complete support and guidance for setting up an expert behavioural design team within the organisation.
Email us for more information

Or give us a call at +31 20 223 46 26

Do you want more information?

You wouldn't buy a car without a test drive

Or even a t-shirt without trying it on. So why would you book something for your team without being sure it is exactly what you need? That's why you can book 'Half an Hour with SUE': a free consultation to see if our offerings are the right solution for you. This half-hour session is designed to give you answers so you can make a more confident decision about whether to engage us. Email us and Marjan will get in touch with you to schedule the appointment.

Book me a meeting

PS. It is completely free and absolutely without obligation!

Behavioural Design is about designing choices. Understanding how people make decisions and how you can influence their behaviour is the missing layer to increase the success of your products, services, campaigns, or policies

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline and I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.””

Veronique Bos
Communication specialist Centraal Beheer Achmea

We can customize the training programs for teams entirely. For example, by setting up special training sessions for executive teams, management teams, or project teams. From one-day training sessions to complete programs.

Some of the organisations we worked with.

We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals. We have trained leadership teams, management teams and (cross functional) project teams.

If you want to know how they experienced Behavioural Design Academy, please check out their reviews.

We are accredited by the EQAC

We’re an official education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, to recognising professional excellence, and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.

Power up the skills of your teams with Behavioural Design.

Develop a team or organisation culture where decisions are more evidence-based, and behavioural science is used to create better products, services, campaigns or policies that will influence choice and shape desired behaviours. Transform the way your teams approach problems turning intentions into action.

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