Unlock your influence! Learn how to change minds and shape behaviour.

Why do people do the things the do? Master the psychology of influence. Europe's number 1 Behavioural Design Academy.

Most popular training

Behavioural Design Fundamentals

 
European Commission
Sony
KPN
Medtronic
UNHCR
Centraal Beheer
Sportcity
Randstad
 

100% practical 9,2 satisfaction score backed by science officially accredited education proven method

Our Courses

SUE | Behavioural Design Academy is the place to learn for yourself how to make the psychology of influence work for you in practice. Learn it yourself in our open-edition training courses or together with your colleagues in our team training.

Behavioural Design Fundamentals

If you want to master how to influence minds and shape behaviour using behavioural science, this training is the best start. 100% practical.

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Behavioural Design Advanced

Learn how to initiate, set up and run Behavioural Design Sprints from A to Z, become the behaviour expert within your team.

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Training for Teams

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What makes us unique is that SUE is both an Academy and Consultancy. This means that we bring our real-world experiences and cases into our training courses. A training course is therefore much more than just theory, but very much rooted in the real world to find solutions to real challenges that our participants also have to crack on a daily basis.

Want to train your entire team?

If you wish to train your whole team or a group of more than 8 people, we also offer all our courses as team training. Tailormade to your organisation.

Check out team training

PS. We've trained many teams already! From leadership to project teams.

Upcoming open edition courses

Behavioural Design Fundamentals
7 & 8 March 2024
Sold out
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Sold Out
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
21 & 22 March 2024
Enrolment Closing
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 1 seat left
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
11 & 12 April 2024
Enrolment Open
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 9 seats left
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
18 & 19 April 2024
Enrolment Open
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 8 seats left
Investment (excl. VAT): 1490
Location amsterdam

Check out all dates

Want to see the dates and available seats of all our courses? Please check out our courses overview.

SUE Behavioural Design Academy
SUE Behavioural Design Academy
SUE Behavioural Design Academy
SUE Behavioural Design Academy
SUE Behavioural Design Academy

Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your products, services, marketing, organisational change or policies into a success.

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline and I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.””

Veronique Bos
Communication specialist Centraal Beheer Achmea

Did you know we have already trained over 1.500 professionals from over 45 countries, and they award us with 9,2 satisfaction score?

Some of the organisations we worked with.

We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.

If you want to know how they experienced Behavioural Design Academy, please check out their reviews.

Take a look at some of our work (cases).

We are accredited by the EQAC.

We’re an official education acknowledged and globally accredited by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognizing professional excellence, and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching, and our general conditions. All to make sure that you are guaranteed the best level of education.

Learn how to apply the psychology of influence in practice.

Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns or policies people will embrace, use, and love. Join over 1.500 forward-thinking professionals from over 45 countries who have already graduated from this training.