DISCOVER A PROVEN METHOD TO
NEW: Free Behavioural Research Report
- The psychology of team behaviour
- Behaviours of high-performance teams
- Get teams to excel regardless of their location
- Recommendations for leaders & managers
SUE in a nutshell
We work in many different industries
Banking & Insurance
Health & Life Science
Governments & Public sector
NGO’s & Fundraising
Tech & E-commerce
Telecom & Media
Food & Beverage
We design behaviour in three domains
Behaviour in organisations
We research, design, test and improve
Client acquisition & retention
Framing and campaigning
Brand- and value propositions
B2B/B2C sales approaches
Workplace habits & culture
Public policies & campaigns
We are currently working for: Roche, Helsana, UNHCR, ABN Amro, Volksbank, Naspers VC, eBay, Bavaria, Heineken, FrieslandCampina, Belgian and Dutch Federal Government, Eneco, City of Amsterdam, Canon, BDO, Board of Innovation, a.s.r., Acerta.
How do you want Behavioural Design to work for you?
– PROJECT SPRINT–
I need to solve a challenge
that requires influence
that requires influence
Do you have a business or innovation challenge you need to turn into a success, but don’t want to spend weeks to get results? Book a Behavioural Design Sprint, in which you get validated answers that will influence minds and shape behaviour using the Behavioural Design Method.
– TRAINING –
I want to become an expert in
Do you want to master the Behavioural Design Method yourself, so you can come up with working strategies and ideas that will influence minds and shape behaviour? Discover our custom-made training, workshops, and masterclasses for both individuals and companies.
Which behaviour can you design?
What is Behavioural Design, and why should you care?
What is Behavioural Design? Video 4.15 min.
“With SUE you don’t do a regular design sprint, but instead, you take a deep dive in the brain to reveal how you can move your clients to the desired behaviour. In one week we’ve – together with SUE – taken a human-centred perspective on how to simplify the T-Mobile proposition, and how to make it more accessible. This truly is an addition to a ‘regular’ design sprint as you learn what keeps people in specific behaviour, how you can get people to act, and how you can trigger behaviour with tangible interventions (both in copy, visually and strategically)”.
Senior Marketing Manager T-Mobile
“I decided to attend SUE Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the two days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are endless.”
Jeroen De Bock
Digital Project Manager Mortierbrigade
A look inside a SUE Behavioural Design Sprint
We’ll apply the Behavioural Design Method for you or with you on a real challenge.
We go from insight to testing within 3 weeks
We come up with tangible strategies and ideas
We can do a sprint for you or sprint together with you
A look inside SUE Behavioural Design Academy
We’ll teach you the Behavioural Design Method so you can solve challenges yourself.
We score an average happiness rating of 9.2
We’re an officially acknowledged educational institution
There’re 1000+ graduates from 35+ countries and 30+ industries
Some of the organisations we've worked with
Our company culture: Knalldrang
Knalldrang is our invented Germanesk word. We think it says it all: we love to work hard and play hard. We’re unstoppable curious, untamable ambitious, absolute design for excitement fanatics, we love the big little details, want to be frontrunners…always, love to learn, and aim for the best level of quality delivery out there.
The fact that we can always count on this drive and professionalism allows us to have fun, lightheartedness, and playfulness while at it. Oh, one last thing. We think that being kind and attentive makes the world a much nicer place. So, we go out of our way to make you feel welcome at SUE. Knalldrang. We hope to meet you soon!
Our most popular posts
What is Behavioural Design?
This blog post is an extended introduction of Behavioural Design. You will get a clear idea about what it is, how you can use it in your professional and personal life to influence minds and shape behaviour.
Growth Hacking vs. Behavioural Design
The short answer is whereas Growth Hacking can provide you with the tactics to grow, Behavioural Design provides you with the ideas and strategies to make these tactics work.
BJ Fogg Behavior Model explained
This blog post explains the Behavior Model as developed by professor BJ Fogg who founded the Standford Persuasive Tech Lab. His model shows that it takes three elements to be present at the same time: motivation, ability and a trigger to be able to change behaviour.