Master the Psychology of Influence.

Become a smarter professional by understanding how people make decisions and why people do things and why they don’t.

Most popular training

Behavioural Design Fundamentals

 
Sony
European Commission
Medtronic
Achmea
Heineken
KPN
UNHCR
Randstad
 

Why add the Psychology of Influence to your skillset?

For any professional, the ability to influence people is a crucial skill. Whether you want people to buy, accept, take action, cooperate, quit something, start something right, participate, or agree, ultimately everything revolves around behaviour. By mastering the psychology of influence, you master the Art of Designing Behaviour. You start to understand how people make decisions and why they do (or don’t) do what they do. You will become much better at influencing yourself by getting a grip on people’s choice psychology.

100% practical 9,2 satisfaction score backed by science officially accredited education proven method

Our Courses

We are an official training institute recognised by EQAC and offer both open-edition training courses and team training courses.

Behavioural Design Fundamentals

If you want to master how to influence minds and shape behaviour using behavioural science, this training is the best start. 100% practical.

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Behavioural Design Advanced

Learn how to initiate, set up and run Behavioural Design Sprints from A to Z, become the behaviour expert within your team.

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Training for Teams

Learn with your team how to use the psychology of influence to develop products, services, campaigns or policies that will be embraced.

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What makes us unique is that SUE is both an Academy and Consultancy. This means that we bring our real-world experiences and cases into our training courses.

Want to train your entire team?

If you wish to train your whole team or a group of more than 8 people, we also offer all our courses as team training. Tailormade to your organisation.

Check out team training

PS. We've trained many teams already! From leadership to project teams.

Upcoming open edition courses

Behavioural Design Fundamentals
30 & 31 May 2024
Enrolment Closing
English

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 3 seats left
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
6 & 7 June 2024
Enrolment Open
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 12 seats left
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
20 & 21 June 2024
Enrolment Open
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 8 seats left
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
4 & 5 July 2024
Enrolment Open
Dutch

Behavioural Design Fundamentals

2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 15 seats left
Investment (excl. VAT): 1490
Location amsterdam

Check out all dates

Want to see the dates and available seats of all our courses? Please check out our courses overview.

SUE Behavioural Design Academy

Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your products, services, marketing, organisational change or policies into a success.

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline and I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.””

Veronique Bos
Communication specialist Centraal Beheer Achmea

Did you know we have already trained over 1.500 professionals from over 45 countries, and they award us with 9,2 satisfaction score?

Some of the organisations we worked with.

We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.

If you want to know how they experienced Behavioural Design Academy, please check out their reviews.

Some of our former participants

We are accredited by the EQAC.

We’re an official education acknowledged and globally accredited by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognizing professional excellence, and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching, and our general conditions. All to make sure that you are guaranteed the best level of education.

Learn how to apply the psychology of influence in practice.

Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns, or policies people will embrace, use, and love. Join over 2.000 forward-thinking professionals from over 45 countries who have already graduated from this training.