Unlock the power of the Behavioural Design Method©
We are a consultancy and academy helping clients worldwide to innovate, transform and grow by applying behavioural science to create people-centred products, services, campaigns or policies that shape desired behaviours.
What makes us different?
We are a unique combination of a Behavioural Design Consultancy and an officially accredited Behavioural Design Academy.
We have developed the
Which behaviour can we help you design?
”We are a unique combination of a Behavioural Design Consultancy and Behavioural Design Academy. This makes us deeply rooted in practice. We inject the latest know-how in behavioural science into our consultancy and feed learnings from our projects into the Academy.
How do you want Behavioural Design to work for you?
– PROJECT SPRINT–
I need to solve a challenge that requires influence
Do you have a business or innovation challenge you need to succeed but don’t want to spend weeks getting results? Book a Behavioural Design Sprint, in which you get validated answers that will influence minds and shape behaviour using the Behavioural Design Method©.
– TRAINING –
I want to become an expert in influencing behaviour
Do you want to master the Behavioural Design Method© yourself, so you can develop working strategies and ideas that will influence minds and shape behaviour? Discover our bespoke training and masterclasses for both individuals and companies.
The Behavioural Design Canvas©.
We help you leverage behavioural science to help you develop people-centred products, services, marketing or policies. Our Behavioural Design Canvas© is a unique and easy-to-use tool to decode unconscious human decision-making and reveal the forces that block or boost desired behaviours. It is your influence strategy on one page that we both use in our sprints as training.
SUE in a nutshell
We help inject behavioural science in many different industries
Health & Wellbeing
Climate & Energy
Retail & Consumer
Technology & Media
Fundraising & Development
We help design the behaviour in four domains
Citizen & Public behaviourLeadership & Team behaviour
We use behavioural science to design next generation
Innovative products & services
Client acquisition & retention strategies
Fundraising products & campaigns
Frames, campaigns & marketing
Brand positioning & value propositions
Solutions to strategic problems
Workplace habits & talent wellbeing programs
Public policies & campaigns
We help inject sound behavioural science principles in
Behavioural Design ConsultancyBehavioural Design SprintBehavioural Insight SprintBehavioural Ideation Sprint
Behavioural Design AcademyFundamentals CourseAdvanced CourseIn-company trainingOne-day 'Unlocking Behavioural Insights' workshopOne-day 'Developing Behavioural Interventions' WorkshopWorkshop ‘Habits of High-Performance Teams’Behavioural Design FestBook a Keynote speaker
We are currently working for: Roche, Helsana, UNHCR, ABN Amro, Volksbank, Naspers VC, eBay, Bavaria, Heineken, FrieslandCampina, Belgian and Dutch Federal Government, Eneco, City of Amsterdam, Canon, BDO, Board of Innovation, a.s.r., Acerta.
“With SUE you don’t do a regular design sprint, but instead, you take a deep dive in the brain to reveal how you can move your clients to the desired behaviour. In one week we’ve – together with SUE – taken a human-centred perspective on how to simplify the T-Mobile proposition, and how to make it more accessible. This truly is an addition to a ‘regular’ design sprint as you learn what keeps people in specific behaviour, how you can get people to act, and how you can trigger behaviour with tangible interventions (both in copy, visually and strategically)”.
Senior Marketing Manager T-Mobile
“I decided to attend SUE Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the two days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are endless.”
Jeroen De Bock
Digital Project Manager Mortierbrigade
A look inside a Behavioural Design Sprint
We’ll apply the Behavioural Design Method© for you or with you on a real challenge.
A look inside SUE | Behavioural Design Academy
We’ll teach you the Behavioural Design Method© so you can solve challenges yourself.
Some of the organisations we worked with.
We have helped injecting psychological intelligence into teams or projects both for national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.
We are happy to see what Behavioural Design can do for you or your organisation. Feel free to contact us, no strings attached!
Our company culture: Knalldrang
Knalldrang is our invented Germanesk word. We think it says it all: We love to work hard and play hard. We’re unstoppable curious, untamable ambitious, absolute design for excitement fanatics, we love the big little details, want to be frontrunners…always, love to learn, and aim for the best level of quality delivery out there.
The fact that we can always count on this drive and professionalism allows us to have fun, lightheartedness, and playfulness while at it. Oh, one last thing. We think that being kind and attentive makes the world a much nicer place. So, we go out of our way to make you feel welcome at SUE. Knalldrang. We hope to meet you soon!
Our most popular posts
What is Behavioural Design?
This blog post is an extended introduction of Behavioural Design. You will get a clear idea about what it is, and how you can use it in your professional and personal life to influence minds and shape behaviour.
The Behavioural Design Blog Overview
If you want to see a selection of our most popular and helpful insights, videos and tools, head over to this blog post that gives an overview of the best on our blog grouped by domain to make your life a bit easier.
The SUE| Influence Framework© explained
This blog post explains the elements of the SUE | Influence Framework© helping you to decode human decision-making, reveal the forces that boost or block desired behaviour, and unlock opportunities for behaviour change.