Most popular training
Master the Psychology of Influence.
Become a smarter professional by understanding how people make decisions and why people do things and why they don’t.
Why add the Psychology of Influence to your skillset?
For any professional, the ability to influence people is a crucial skill. Whether you want people to buy, accept, take action, cooperate, quit something, start something right, participate, or agree, ultimately everything revolves around behaviour. By mastering the psychology of influence, you master the Art of Designing Behaviour. You start to understand how people make decisions and why they do (or don’t) do what they do. You will become much better at influencing yourself by getting a grip on people’s choice psychology.
100% practical 9,2 satisfaction score backed by science officially accredited education proven method
Our Courses
We are an official training institute recognised by EQAC and offer both open-edition training courses and team training courses.
Behavioural Design Fundamentals
If you want to master how to influence minds and shape behaviour using behavioural science, this training is the best start. 100% practical.
Take me thereBehavioural Design Advanced
Learn how to initiate, set up and run Behavioural Design Sprints from A to Z, become the behaviour expert within your team.
Take me thereTraining for Teams
Learn with your team how to use the psychology of influence to develop products, services, campaigns or policies that will be embraced.
Take me there”What makes us unique is that SUE is both an Academy and Consultancy. This means that we bring our real-world experiences and cases into our training courses.
Want to train your entire team?
If you wish to train your whole team or a group of more than 8 people, we also offer all our courses as team training. Tailormade to your organisation.
Upcoming open edition courses
Behavioural Design Fundamentals
12 & 13 June 2025
Enrolment Open
Dutch
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 4 seats left
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
26 & 27 June 2025
Sold out
English
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Sold Out
Investment (excl. VAT): 1490
Location amsterdam
Behavioural Design Fundamentals
7 & 8 juli 2025
Enrolment Open
Dutch
Behavioural Design Summer Course
2-dagen Summer School Course (9.00 - 17.30)
Only 4 seats left
Investment (excl. VAT): 1790
Location amsterdam
Behavioural Design Fundamentals
3 & 4 July 2025
Enrolment Open
Dutch
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Only 6 seats left
Investment (excl. VAT): 1490
Location amsterdam
In-Person Editions.
Prefer to learn live, in a vibrant setting with other professionals? Join one of our in-person editions to experience two high-energy days of practical training led by one of our expert trainers, and connect with a driven peer group. Check out our course calendar for all upcoming dates.
Self-Paced Edition.
Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home or on your commute. Taught by our founder Astrid Groenewegen. No travel, no adjustments needed, just high-impact, practical learning at your own pace.
”Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your products, services, marketing, organisational change or policies into a success.
“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline and I forget to mention the great location, hosts, and other activities.”
Jasper Wouterse
Digital Strategist – Dallas Antwerp
“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.””
Veronique Bos
Communication specialist Centraal Beheer Achmea
”Did you know we have already trained over 2.000 professionals from over 45 countries, and they award us with 9,7 satisfaction score?
Some of the organisations we worked with.
We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.
If you want to know how they experienced Behavioural Design Academy, please check out their reviews.
Some of our former participants
We are accredited by the EQAC.
We’re an official education acknowledged and globally accredited by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognizing professional excellence, and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching, and our general conditions. All to make sure that you are guaranteed the best level of education.
Learn how to apply the psychology of influence in practice.
Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns, or policies people will embrace, use, and love. Join over 2.000 forward-thinking professionals from over 45 countries who have already graduated from this training.
