DISCOVER A PROVEN METHOD TO

Influence minds and shape behaviour

Europe's no.1 Behavioural Design Consultancy

Join 2000+ others and get access to our email with inspiration to help you unlock the superpowers of behavioural psychology right away.

BEHAVIOURAL DESIGN SPRINTS

IN-COMPANY TRAINING

INDIVIDUAL TRAINING

Understand behaviour. Be successful.

Success is all about behaviour. You need people to start doing or stop doing things.
If you need to influence customer, employee or citizen or even your behaviour we can help you using our Behavioural Design Method.
A systematic process to unravel human unconscious decision making, and to come up with validated ideas that shape behaviour.

100% practical 9,3 satisfaction score backed by science years of experience proven method

How do you want Behavioural Design to work for you?

PROJECT SPRINT

I need to solve a challenge
that requires influence

Do you have a business or innovation challenge you need to turn into a success, but don’t want to spend weeks to get results? Book a Behavioural Design Sprint, in which you get validated answers that will influence minds and shape behaviour using the Behavioural Design Method.

Tell me more about the sprints

TRAINING

I want to become an expert in
influencing behaviour

Do you want to master the Behavioural Design Method yourself, so you can come up with working strategies and ideas that will influence minds and shape behaviour? Discover our custom-made training, workshops, and masterclasses  for both individuals and companies.

Tell me more about the training

Which behaviour can you design?

Customer: increase your sales and retention by getting people to buy, visit, recommend, donate or return.
Organisation: change team behaviours to become more creative, productive, innovative and happy or get them to embrace change.
Citizen: help citizens to make better decisions on wealth, health and happiness and act upon policies.
Your own: achieve goals, be more successful, and improve your leadership skills with better habits.

What is Behavioural Design, and why should you care?

What is Behavioural Design? Video 4.15 min.

“With SUE you don’t do a regular design sprint, but instead, you take a deep dive in the brain to reveal how you can move your clients to the desired behaviour. In one week we’ve – together with SUE – taken a human-centred perspective on how to simplify the T-Mobile proposition, and how to make it more accessible. This truly is an addition to a ‘regular’ design sprint as you learn what keeps people in specific behaviour, how you can get people to act, and how you can trigger behaviour with tangible interventions (both in copy, visually and strategically)”.

Viola Rijnsdorp
Senior Marketing Manager T-Mobile

“I decided to attend SUE Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the two days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are endless.”

Jeroen De Bock
Digital Project Manager Mortierbrigade

A look inside a SUE Behavioural Design Sprint

We’ll apply the Behavioural Design Method for you or with you on a real challenge.

We go from insight to testing within 3 weeks

We come up with tangible strategies and ideas

We can do a sprint for you or sprint together with you

A look inside SUE Behavioural Design Academy

We’ll teach you the Behavioural Design Method so you can solve challenges yourself.

We score an average happiness rating of 9.3

We’re an officially acknowledged educational institution

There’re 200+ graduates from 20+ countries and 30+ industries

Some of the organisations we've worked with

Our company culture: Knalldrang

Knalldrang is our invented Germanesk word. We think it says it all: we love to work hard and play hard. We’re unstoppable curious, untamable ambitious, absolute design for excitement fanatics, we love the big little details, want to be frontrunners…always, love to learn, and aim for the best level of quality delivery out there.

The fact that we can always count on this drive and professionalism allows us to have fun, lightheartedness, and playfulness while at it. Oh, one last thing. We think that being kind and attentive makes the world a much nicer place. So, we go out of our way to make you feel welcome at SUE. Knalldrang.  We hope to meet you soon!