Become a smarter professional by understanding how people make decisions and why people do things and why they don’t.
For any professional, the ability to influence people is a crucial skill. Whether you want people to buy, accept, take action, cooperate, quit something, start something right, participate, or agree, ultimately everything revolves around behaviour. By mastering the psychology of influence, you master the Art of Designing Behaviour. You start to understand how people make decisions and why they do (or don’t) do what they do. You will become much better at influencing yourself by getting a grip on people’s choice psychology.
Choose the learning experience that's right for you.
Prefer to learn in a vibrant setting with other professionals? Join one of our in-person editions to experience two high-energy days of practical training led by one of our expert trainers, and connect with a driven peer group. Choose a date that suits you best.
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Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home or on your commute. Taught by our founder Astrid Groenewegen. No travel, no adjustments needed, just high-impact, practical learning at your own pace.
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Want to train your entire team? Learn with your team how to use the psychology of influence to develop products, services, campaigns or policies that will be embraced. Tailor-made to meet the needs of your team or organisation.
We are an official training institute recognised by EQAC and offer both open-edition training courses and team training courses.
If you want to master how to influence minds and shape behaviour using behavioural science, this training is the best place to start.
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Learn how to initiate, set up and run Behavioural Design Sprints from A to Z, become the behaviour expert within your team.
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Learn with your team how to use the psychology of influence to develop products, services, campaigns or policies that will be embraced.
If you wish to train your whole team or a group of more than 8 people, we also offer all our courses as team training. Tailormade to your organisation.
SUE guides leadership teams worldwide in designing behaviour and engaging people in change. We have supported leadership and change teams at companies such as Roche (Switzerland), Newcold, the European Parliament, Aramco, Pfizer, and many more. We are happy to share more case studies and references upon contact.
2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Advanced Course Start September 2025 (4-month program)
2 days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Prefer to learn in a vibrant setting with other professionals? Join one of our in-person editions to experience two high-energy days of practical training led by one of our expert trainers, and connect with a driven peer group. Choose a date that suits you best.
Looking for more flexibility? Enjoy the Fundamentals Course from the comfort of your own home or on your commute. Taught by our founder Astrid Groenewegen. No travel, no adjustments needed, just high-impact, practical learning at your own pace.
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We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals.
If you want to know how they experienced Behavioural Design Academy, please check out their reviews.
Download the Behavioural Design Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from the psychology of influence to help you create products, services, campaigns, or policies people will embrace, use, and love. Join over 5.000 forward-thinking professionals from over 45 countries who have already graduated from this training.
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