Welcome!
Here is your The Art of Designing Behaviour Toolbox. I am so excited you want to start applying Behavioural Design. I have created this webpage exclusively for you, reader of my book, to help you use the Behavioural Design Method in practice. Below you’ll find a short welcome video and the tools I refer to in my book.
I wish you many Behavioural Design successes, and hopefully, we’ll meet someday!
First, a short introduction
What is the next step?
Below are the tools and videos referred to in my book. You can easily find them in the book by using the icons below. I have put them here in order of the book, but you can use them interchangeably (or more often) if you need them. You can download them as often as you like. It’s a good idea to bookmark this page, so you’ll always have them handy.
Building Block 1: Thinking
TOOL
Cognitive Biases Checklist
Book page 67.
An overview of the most common thinking errors we make as humans.
TOOL
Human Resources Biases Form
Book page 68.
The most common fallacies in hiring and evaluating employees.
TOOL
Job-to-be-Done Cheatsheet
Book page 81.
A tool to help you understand and find job-to-be-done's more easily.
Building Block 2: Behaviour
TOOL
Influence Framework Cheatsheet
Book page 103.
A handy cheat card to quickly have the components of the Influence Framework to hand.
TOOL
The Behavioural Interview Bible
Book page 108.
The practical background document if you are going to do behavioural interviews to find human insights.
Video
How To: Influence Framework
Book page 108.
A short video explaining how I plot insights on the SUE | Influence Framework.
Building Block 3: Opportunities
TOOL
Influence Framework Printable
Book page 117.
A handy printable to hang the Influence Framework elements on the wall to stick your insights underneath.
TOOL
Opportunity Spotting Tool
Book page 119.
A tool to help you find the most valuable opportunities in your Influence Framework.
Video
How To: Dotmocracy Technique
Book page 119.
A short video in which I explain how the dotmocracy technique works, both offline and online.
Building Block 4: Ideation
TOOL
SUE | SWAC Tool Cheatsheet
Book page 172.
A handy cheatsheet to use in the Ideation phase to have the elements of SWAC ready.
Video
How To: The SWAC Questions
Book page 174.
A short video in which I tell you how to exactly use the SWAC Intervention Questions.
Video
How To: Brainwriting Technique
Book page 174.
A short video in which I explain how the brainwriting technique works and when to use it.
TOOL
'Magnificent 10' CAN Cheatsheet
Book page 171.
A cheatsheet with the 10 SWAC Intervention Questions to make the desired behaviour easier.
Tool
'Magnificent 10' WANT Cheatsheet
Book page 171.
A cheatsheet with the 10 SWAC Intervention Questions to increase the willingness to change.
Tool
'Magnificent 10' AGAIN Cheatsheet
Book page 269.
A cheatsheet with the 10 SWAC Intervention Questions to help people continue with the desired behaviour.
Building Blocks 5 & 7: Concepting & Prototyping
TOOL
The Decoding Humans Tool
Book page 288.
A useful tool to spot the barriers people have to use when conducting behavioural interviews.
TOOL
The SUE Prototyping Bible
Book page 309.
A practical guide that goes through all the steps of the prototyping process, from start to finish.
P.S.
The Fundamentals Course Brochure
In addition to the book.
Do you want to really get to grips with Behavioural Design? Then consider our two-day Fundamentals course.
Building Block 9: Ethics
TOOL
Behavioural Design Ethics Cards
Book page 341.
A set of cards that allows you to make the right ethical considerations in all phases of your project.
TOOL
Guiding Ethical Principles
Book page 341.
Our guiding ethical principles. Good to hang up as a reminder to yourself how to safeguard ethics.
Video Series
Behavioural Science for Daily Life
Book page 345.
My YouTube video series showing how to make behavioural science work for you every day.
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