All courses
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Advanced
Advanced Course start Marche 2025 (4-month program)
A four-month program that combines masterclasses, work sessions and coaching to deepen your know-how of the SUE | Behavioural Design Method© by adding new theories, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method in practice. After this course, you can lead a Behavioural Design project from behavioural insight to ideation, prototyping to testing, while working on your case. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).
- Deepen and broaden your know-how and skills to apply the SUE | Behavioural Design Method© in practice
- Learn how to set up and facilitate a Behavioural Design Sprint
- Work during the course on building your own Behavioural Design success case
- Enhance your interviewing techniques
- Gain more skills to use the SUE | Influence Framework©
- Master several creative methods to ideate yourself or as a team
- Master the different aspects of prototyping
- Includes 30-minute individual coaching sessions
- Includes new tools, templates and know-how
- Includes all catering, course materials, slides and personal guidance
- Certification as a Behavioural Designer
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Advanced
Advanced Course start April 2025 (4-month program)
A four-month program that combines masterclasses, work sessions and coaching to deepen your know-how of the SUE | Behavioural Design Method© by adding new theories, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method in practice. After this course, you can lead a Behavioural Design project from behavioural insight to ideation, prototyping to testing, while working on your case. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).
- Deepen and broaden your know-how and skills to apply the SUE | Behavioural Design Method© in practice
- Learn how to set up and facilitate a Behavioural Design Sprint
- Work during the course on building your own Behavioural Design success case
- Enhance your interviewing techniques
- Gain more skills to use the SUE | Influence Framework©
- Master several creative methods to ideate yourself or as a team
- Master the different aspects of prototyping
- Includes 30-minute individual coaching sessions
- Includes new tools, templates and know-how
- Includes all catering, course materials, slides and personal guidance
- Certification as a Behavioural Designer
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design Fundamentals
2-days of live training (9.00 - 17.30 hrs) & 6 months of digital learning
Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.
- Learn how to decode unconscious human decision-making
- Understand which forces influence choice and behaviour
- Find out how to unlock behavioural insights
- Learn how to turn these into ideas that shape choice and behaviour
- Learn to rapid prototype your ideas to gain more grip on successful outcomes
- Discover how to increase personal impact using behavioural science
- Add the Missing Layer of behavioural intelligence to your skillset
Behavioural Design International Mastery
Advanced Course start May 2025 (6-month program)
Your enrolment in the International Behavioural Design Mastery Course includes all the materials, tools, and templates you need to apply the Behavioural Design Method in your organisation. You’ll receive one-on-one coaching to help you navigate challenges and prepare for key steps. Lunch, drinks, and a networking dinner are also included, giving you the chance to connect with like-minded professionals. With only 8 spots available, this is an exclusive opportunity to master behavioural design with personalised support. Secure your place today and lead change in your organisation!
You will embark on an intensive two-day journey (9:00 a.m.—5:00 p.m.) at the SUE Academy in Amsterdam, combining high-end masterclasses with interactive workshops to immediately apply what you’ve learned. In this hands-on Advanced Course, you’ll work on a real case from your organisation, running a Behavioural Design Sprint—selecting respondents, conducting interviews, and completing tasks. With new templates and tools, you’ll be fully equipped to implement behavioural design strategies in real-world settings.
INT Mastery UK 2025
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08 May 2025
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Day 1 Kick-Off Live at SUE
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9AM-17PM
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BDA in a Day
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09 May 2025
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Day 2 Live at SUE
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9AM-17PM
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Insights
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04 June 2025
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Day 3 Virtual
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9AM-12PM
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Analyses
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02 July 2025
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Day 4 Virtual
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9AM-12PM
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Ideation
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03 September 2025
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Day 5 Virtual
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9AM-12PM
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Prototyping
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01 October 2025
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Day 6 Virtual
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9AM-12PM
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Culture Change
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05 November 2025
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Day 7 Virtual
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9AM-12PM |
Science of Persuasion
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03 December 2025
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Day 8 Virtual
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9AM-12PM
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Integration
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Behavioural Design Advanced
Advanced Course start September 2025 (4-month program)
A four-month program that combines masterclasses, work sessions and coaching to deepen your know-how of the SUE | Behavioural Design Method© by adding new theories, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method in practice. After this course, you can lead a Behavioural Design project from behavioural insight to ideation, prototyping to testing, while working on your case. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).
- Deepen and broaden your know-how and skills to apply the SUE | Behavioural Design Method© in practice
- Learn how to set up and facilitate a Behavioural Design Sprint
- Work during the course on building your own Behavioural Design success case
- Enhance your interviewing techniques
- Gain more skills to use the SUE | Influence Framework©
- Master several creative methods to ideate yourself or as a team
- Master the different aspects of prototyping
- Includes 30-minute individual coaching sessions
- Includes new tools, templates and know-how
- Includes all catering, course materials, slides and personal guidance
- Certification as a Behavioural Designer