Free eBooks & Cheat Cards for you to download and use.

Learn how behavioural science can help you design your happiness. We debunk the myths about becoming happy and give you six practical pieces of advice to lead a happier life (and reveal the secret ingredient needed for this).

We treat money differently depending on where it comes from, where it is kept, or how we label it. In this eBook, we’ll introduce you to a fascinating psychological phenomenon affecting many of our financial behaviours.

This eBook provides you with the introduction to behavioural economics. you have been looking for. It will bring you up-to-speed with what everybody seems to be talking about right now in a simple way.

How we can master the subtle art of choosing to shape better decisions and positive behaviours? This eBook will tell you how to become better at choosing by learning some basic insights from behavioural science.

We all are influencing people every day. On a small scale and on a larger scale. But how do you get people on your side who happen to believe the exact opposite of what you’re trying to convince them of?

Knowing how to turn deep human understanding into interventions that change minds and behaviour can be impactful. Therefore, we feel Behavioural Design Ethics are essential both in vision and action. This is our take on things.

This cheat card will help you use our SUE | Influence Framework©. It shows which forces are behavioural bottlenecks or boosters and has a helpful flow chart to plot insights on the framework.

Whether you want to develop your pricing strategy or you want to avoid becoming the victim of the pricing tactics of others. This handy card sheet sums up the most common price tactics that behavioural designers apply.

Behavioural science can help you surround yourself with the best talent. Unfortunately, in interviewing people, we all make mental mistakes. We all have biases. If you are aware of them, you become a better recruiter.

Influencing others isn’t about luck or magic – it is science. There are proven ways to help make people say “yes” to your messaging. This cheat card sums up six principles you can start using right away.

We as humans all use shortcuts to decide if something (or someone) is of value. We have listed the most fundamental principles that influence our value perception of things and people.

When having to develop ideas that change choice and behaviour boosting someone’s capability and willingness to change is key. This cheat card lists some proven principles to start your ideation process.