Free eBooks & Cheat Cards for you to download and use.
Science is intriguing, but we are in the business of applied behavioural science. Therefore, we have developed free tools and templates to help you unlock the power of Behavioural Design in practice.
Download our eBooks.
This is the section where you can download our free eBooks packed with practical insights, pieces of advice and tools to make behavioural science work for you.
6 rules for designing your happiness.
Learn how behavioural science can help you design your happiness. We debunk the myths about becoming happy and give you six practical pieces of advice to lead a happier life (and reveal the secret ingredient needed for this).
How to make better financial decisions.
We treat money differently depending on where it comes from, where it is kept, or how we label it. In this eBook, we’ll introduce you to a fascinating psychological phenomenon affecting many of our financial behaviours.
Behavioural economics the basics.
This eBook provides you with the introduction to behavioural economics. you have been looking for. It will bring you up-to-speed with what everybody seems to be talking about right now in a simple way.
The art of choosing: how to make the right choices.
How we can master the subtle art of choosing to shape better decisions and positive behaviours? This eBook will tell you how to become better at choosing by learning some basic insights from behavioural science.
How to convince someone who believes the opposite.
We all are influencing people every day. On a small scale and on a larger scale. But how do you get people on your side who happen to believe the exact opposite of what you’re trying to convince them of?
Behavioural Design Ethics: the power to do good.
Knowing how to turn deep human understanding into interventions that change minds and behaviour can be impactful. Therefore, we feel Behavioural Design Ethics are essential both in vision and action. This is our take on things.
Learn a method to positively influence choice and behaviour.
Join over 1.500 forward-thinking professionals who graduated from the Behavioural Design Fundamentals Course, mastering a hands-on method to leverage insights from behavioural science to create better products, services, campaigns or policies.
Download our cheat cards.
This is the section where you can download our free cheat cards, which are helpful suggestions to inject behavioural science into your products, services, campaigns or policies.
SUE | Influence Framework©: discover the forces that influence behaviour.
This cheat card will help you use our SUE | Influence Framework©. It shows which forces are behavioural bottlenecks or boosters and has a helpful flow chart to plot insights on the framework.
Pricing: using insights from behavioural science to boost your sales.
Whether you want to develop your pricing strategy or you want to avoid becoming the victim of the pricing tactics of others. This handy card sheet sums up the most common price tactics that behavioural designers apply.
HR biases: become a better recruiter by understanding your biases.
Behavioural science can help you surround yourself with the best talent. Unfortunately, in interviewing people, we all make mental mistakes. We all have biases. If you are aware of them, you become a better recruiter.
Principles of influence: master six principles to persuade people.
Inﬂuencing others isn’t about luck or magic – it is science. There are proven ways to help make people say “yes” to your messaging. This cheat card sums up six principles you can start using right away.
Value perception: learn how we (subconsiously) value objects and people.
We as humans all use shortcuts to decide if something (or someone) is of value. We have listed the most fundamental principles that inﬂuence our value perception of things and people.
Intervention: capability & willingness principles.
When having to develop ideas that change choice and behaviour boosting someone’s capability and willingness to change is key. This cheat card lists some proven principles to start your ideation process.
Create next-generation, people-centred products, services, campaigns or policies.
We have integrated behavioural science into a faced-paced project approach helping you to innovate, transform or grow using behavioural science. We will help you crack even the most complex problems with an evidence-based design thinking approach powered up with behavioural intelligence.