25 & 26 NOVEMBER DUBAI
Master Influence: Optimise Business Strategy Through Behavioural Design
Unlock the secrets of shaping behaviour and influencing minds. Enroll now in a learning journey to gain the most in-demand power skill of influence to drive success in your professional career.
Behavioural Design Certification Course exclusively taught by the founder of SUE | Behavioural Design.
100% practical 9,7 satisfaction score backed by science officially accredited education proven method
Influence: The Essential Skill for Professional Success
According to Forbes Magazine and the World Economic Forum, “Influence” is globally recognized by industry leaders as one of the top three most in-demand power skills.
Influence is the power skill that sets professionals apart in today’s fast-paced world. Imagine being able to steer conversations, shape decisions, and inspire action without force or authority. That’s the magic of influence. It’s not just about persuasion—it’s about creating connections and trust that make people want to listen and follow your lead. In a landscape where competition is fierce, those who master influence rise above the noise. They can rally teams, win clients, and drive change effortlessly. This skill isn’t just a nice-to-have; it’s the secret skill that can transform your career and amplify your impact.
Claim You Seat:
Exclusive Opportunity in Dubai
Now is your chance to join us for an exclusive edition of the Behavioural Design Course, tailored specifically for professionals in the Middle East. This unique opportunity features in-depth instruction from the renowned founder of SUE himself. The SUE team has trained over 5.000 professionals and teams worldwide. For the first time, they are bringing their expertise directly to Dubai. Don’t miss your chance to learn from the best in the field to master influence and elevate your professional impact.
ONLY 30 SPOTS AVAILABLE, ENROLLMENT NOW OPEN
The Date & Location
25 & 26 NOVEMBER 2024
THE CONRAD HOTEL DUBAI
We will host the Behavioural Design Certification Course at the luxurious Conrad Hotel in Dubai, located on Sheikh Zayed Road in the heart of the city. The Conrad Hotel offers top-notch facilities and services, ensuring a high-quality and memorable training experience. Renowned for its sophisticated design and impeccable hospitality, the hotel consistently receives excellent reviews for its world-class conference and meeting spaces. Join us for an unparalleled experience at the Conrad Hotel, where luxury meets excellence.
The Investment
ALL-INCLUSIVE PRICE
3,750 USD (EXCL. FIRST EDITION FEE)
3,750 USD (EXCL. FIRST EDITION FEE)
Your enrollment includes two full days of training, all course materials, tools and templates. And a six-month weekly Follow-Up Program by email. Breakfast, lunch, drinks, and a networking dinner are included as well, ensuring a comprehensive and enriching experience. In addition, you’ll have the opportunity to connect with like-minded forward thinkers. As this is our first time offering the course in Dubai, we are delighted to provide a special introductory discount. Enroll now to take advantage of this limited-time offer and be among the first to experience our new program at a reduced rate. Don’t miss out on this unique opportunity!
The Set-Up
A TRUE MASTERY
LEARNING JOURNEY
You will enter a learning journey. For two full days (9:00 a.m.—5:00 p.m.), you’ll engage in a combination of high-end masterclasses and interactive workshops. This structure ensures you can immediately apply what you’ve learned, maximising the impact and value of your training. You will receive real-time feedback and coaching from Tom De Bruyne, SUE founder, renowned speaker, and mentor of leadership teams himself. On the first evening, there is also a networking dinner (from 7.00 p.m. onwards). After the two days, for six months, you will receive weekly emails with news tools, templates and explanations from the other SUE founder, Astrid Groenewegen.
What You Will Learn
The Six Power Skills of Influential Professionals
The training is designed to equip you with six practical power skills to master influence and shape behaviour.
POWER SKILL 1
Understanding Decision-Making
Skill: You will understand how people really make decisions and why they take action or not. By knowing how people make automatic decisions, you can gain more control over shaping their minds and behaviours. This insight allows you to influence choices more effectively and drive desired outcomes.
POWER SKILL 2
Revealing the Forces that Drive Behaviour
Skill: Unlock the forces that drive behaviour with our SUE Influence Framework. Learn how to decode and harness the unconscious drivers behind people’s actions. By revealing behavioural insights using the SUE Influence Framework, you’ll gain a powerful tool to shape decisions and behaviours, enabling you to create impactful change and achieve your goals more effectively.
POWER SKILL 3
Unlocking Behavioural Insights
Skill: Learn how to conduct interviews that unlock deep insights into choices and behaviour. Discover techniques to reveal the underlying motivations and unconscious drivers behind people’s actions. By mastering behavioural analysis, you’ll gain the ability to understand and influence decisions, providing you with a valuable tool to drive effective change.
POWER SKILL 4
Spotting Opportunities for Influence
Skill: Discover how to spot opportunities from behavioural analysis. Learn to identify key insights and patterns that reveal underlying motivations and behaviours. By mastering these techniques, you’ll be equipped to uncover hidden opportunities, drive innovation, and create strategies that effectively influence and shape positive outcomes.
POWER SKILL 5
Creating Behavioural Interventions
Skill: Master the art of creating behavioural interventions with our SWAC Tool. We teach you to design targeted strategies that influence actions and decisions. By leveraging the SWAC Tool, you’ll be able to develop effective interventions that drive behavioural change, enhance engagement, and achieve your desired outcomes.
POWER SKILL 6
Testing What Works at an Early Stage
Skill: Learn how to rapidly prototype your interventions. Gain hands-on experience in quickly developing and testing behavioural strategies, allowing you to iterate and refine your approaches in real-time. By mastering rapid prototyping, you’ll be able to create effective, evidence-based interventions that drive immediate and impactful behavioural change.
How Will You Learn
We have designed not just a training that provides education but mastery
Why Choose SUE?
SUE guides forward-thinking professionals worldwide in designing behaviour and engaging people in change. Our Behavioural Design Certification Courses are heavily inspired by the research and consulting work of our sister company, SUE & The Alchemists. We have supported leadership and change teams at companies such as Roche (Switzerland), Newcold, the European Parliament, Aramco, Pfizer, and many more. Participants give us a 4,9 out of 5 Google rating and a 9,7 out of 10 satisfaction rating. We have trained over 5,000 individuals and teams worldwide from over 45 countries. Read what past attendees have to say and learn more about us here.
We Wrote a #1 Bestseller
In the course, you’ll learn the exact methods outlined in our number one bestseller, The Art of Designing Behaviour, by our founder, Astrid Groenewegen. This insightful guide delves into the science of human behaviour, offering practical strategies to influence and shape actions. It combines cutting-edge research with real-world examples to reveal how to create impactful products, services, and policies. , equipping you with the tools to understand and harness the drivers of behaviour. Whether you’re a marketer, designer, or leader, our course, paired with Groenewegen’s book, provides the comprehensive knowledge to craft interventions that lead to meaningful change. Unlock the secrets of behavioural design and elevate your ability to drive positive outcomes by mastering The Art of Designing Behaviour in our in-depth training.
Some Facts About The Behavioural Design Certification
- The EQAC officially accredits us
- You will receive a course certificate
- We have already trained over 5,000 professionals
- From over 45 countries worldwide
- We have a 9,7 satisfaction rating
- Bestselling authors of ‘The Art of Designing Behaviour’
- We are firmly rooted in practice with our consultancy
- Our team is at your service, with two offices in The Netherlands
Enroll NowEnroll Now
”Behavioural Design is about designing choices. Understanding how people make decisions and how you can influence their behaviour is the missing layer to increase the success of your products, services, campaigns, or policies
Some of the organisations we've worked with
We have trained people from national and international clients, ranging from non-profits, corporations, and governments to scale-ups and health professionals. We have trained leadership teams, management teams, and (cross-functional) project teams. Check out some of our cases.
We are Accredited by the EQAC
We are an official training programme recognised and globally accredited by the Education Quality Accreditation Commission (EQAC). The EQAC’s mission is to ensure high-quality standards in education by recognising programmes that meet exceptional quality levels and guiding individuals in finding excellent education within a complex array of offerings. To achieve our accreditation, our curriculum, trainers, teaching methods, delivery methods, and terms of service were rigorously evaluated. This ensures that you are guaranteed the highest quality training with us.
Do you have any questions?
We’d love to hear from you! Feel free to reach out to the SUE Team with any questions you may have.
You can contact us by email or call us at +31 20 223 46 26 (CET).
Our team is ready to assist you in English, French, or Dutch. We promise to get back to you as soon as possible!
