Reviews

We feel the best way to find out if SUE | Behavioural Design is worth your investment, you’d best get honest reviews from real participants and clients. So here you go, here’s our unedited review section.

Review type

Sector

"BDA Advanced is really experiencing how to put the method into practice. Super educational and in an energetic way! The method is taught to you in clear steps. As far as I'm concerned, it's a must-have tool for anyone who is or is going to change innovation. This is an enrichment of your skills!"

Niels Groenewoud

Advanced

Retail & Consumer

"Tom is very knowledgeable and energetic to get you working with SUE's Influence Framework. Hopefully our students of Communication and Multimedia Design will use this model to design a better world."

Natasja van Schaik

Fundamentals

Education

"Top training, in love with the Influence Framework and Job To Be Dones!"

Irma Driessen

Fundamentals

Education

"Very inspiring workshop. These two days flew by"

Dirk Kremers

Fundamentals

Insurance

"This training offers very enthusiastic trainers!! After this training I will ensure that the Influence Framework becomes part of our system and that we tackle the problem of the person behind the customer."

Valerie Laarveld

Fundamentals

Insurance

"Never again will I fall in love with the solution, but with the problem! Nice combination of theory and practice."

Matthijs Algra

Fundamentals

Insurance

"You will be surprised with new information that changes your way of thinking about behavioural change. Within 2 days you will have learned a new approach that you can immediately use in your own work. The enthusiastic trainers make these 2 days feel like a party!"

Mariska Struik

Fundamentals

Insurance

"Very fun, energetic training with a good mix of theory and practice. I don't consider myself very creative, but this training has brought me back to that. This way of working really stimulates your own creativity!"

Annemieke Wanningen

Fundamentals

Insurance

"I have gained a lot of knowledge to use in practice. Practicing together during training was also valueable, because you learn to apply it directly. Tom is a great inspirer who explains everything very vividly with inspiring examples and a love for the profession."

Martine van der Bend

Fundamentals

Insurance

"The BDA were 2 fantastic days... ;). Learned a lot in a short time. Thanks to the perfect combination of theory and direct application in practice, the information stayed well. Very nice and inspiring trainers. And received a lot of cool examples during the days. Highly recommended!"

Pieter van der Krol

Fundamentals

Insurance

"Wauw! "Fall in love with the problem!". And see the person behind your customer. Insights like this are really going to help us and our customers. Want to get started with this method. Thank you for the interesting and well-organised course! Recommended!!"

Marijana Goronja

Fundamentals

Insurance

"Super inspiring masterclass with immediately applicable insights. enthusiastic and knowledgeable teachers who have no problem keeping you interested for 2 days."

Tamara Kamphuis

Fundamentals

Insurance

"The Advanced Course gives real depth and space to use the method and knowledge in daily work. It really makes you look at people, needs and behaviour differently. It gives you creative superpowers!"

Joost Robben

Advanced

Technology & Media

"This is real learning by doing. With its own specific assignment. With practical guidance/coaching from the teachers and fellow students. And all the tools and materials to continue to train yourself in this."

Niels Groenewoud

Fundamentals

Retail & Consumer

"Tom is super energetic, explains the content well and encourages you to get started with your superpower. The course is a huge contribution to your wallet of tools to really understand the person behind the customer."

Lucas van Rijen

Fundamentals

Technology & Media

"Intense! But I got very good insights that I can apply in my new challenge at Zuid! I heard a lot of applicable things. Tim is very knowledgeable, calm and conveys the story very well! And this at such a relatively young age! Recommended for many functions, such as medior/senior level."

Annemari Lobbezoo

Fundamentals

Technology & Media

"Great to do this course with people outside our own organisation! Too bad it was over so quickly! Good mix of theory, practice and the pace of the two days. Good amount of breaks to process the information. Can't wait to apply it in my work. The course was 100 % coronaproof with a TOP lunch / snacks / bites etc."

Angela van der Velden

Fundamentals

Technology & Media

"Very good course! Learned a lot! Combining theory and doing it yourself is very valuable. You immediately discover your learning points and can immediately apply the material. Tim is a very professional, knowledgeable and fun trainer! Super tasty lunch, snacks etc. And very nice colleagues who take care of that. The process of coming to something together is very good."

Lucienne Samuels

Fundamentals

"A really fun and educational course. A lot of input, but also deliver processes and output in a short time. It is also very well put together in terms of the subjects, catering and breaks. Tim is a top trainer. In short: I am very excited :)"

Antoinette Oeberius Kapteijn

Fundamentals

Financial Services

"The BDA were 2 instructive and fun days. In a short time I have gained a lot of knowledge about influencing behaviour and to apply this in practical cases. This was a lot of fun to do. Now it's up to me to apply this in my daily life. Tim, Astrid and the rest of the team: thank you very much!"

Wilfred Terpstra

Fundamentals

Insurance

"The course was at a good location with good catering. I learned a lot, the group was very nice and the training was very well put together. In addition, it was completely corona-proof. I would definitely recommend this course to my team. The course offers a lot of material, it still has to sink in, but it will certainly be used in practice!"

Claudia ten Hoven

Fundamentals

Insurance

"Very well organised, both in all e-mails in advance, the training itself, a very nice catering and no preparations were necessary. I found the practical examples that were put forward in particular to be very useful. I will certainly apply this, in combination with the method, within projects at ZUID. For example, around the energy transition. Tim was a very knowledgeable and pleasant trainer, speaks clearly and is a pleasure to listen to. So congratulations! Thanks for the educational 2 days!"

Merel Vingerhoets

Fundamentals

Technology & Media

"One of the best 2 day courses I have been in. The amount of knowledge gathered in such a short time is simply unrealistic, but it was!! Everyone in product management should go through this context as it makes theory applicable to practice not just in your job."

Coen Horrevoets

Fundamentals

Retail & Consumer

"Really good program. Good balance between knowlegde and practise. Super useful and actionable. Thanks!!"

Loeke Ruijter

Fundamentals

"An eyeopener about how to use and maximize the effect of system 1 in daily life & every businessgoals you can think of! Thank you!!"

Sandra Kloezen

Fundamentals

Fundraising & Development

"A nice course that walks with me through the key concepts/theories in this field! Practical methods, feasibele techniques and briliant examples/practices!! I enjoyed the vibe and nicely designed workshop a lot :)"

Stephanie Chen

"The teacher has a lot of knowledge and gives examples that appeal to the imagination. I walked away with a bunch of ideas in my head that I'd like to follow up after today. More insight into human behaviour and psyche and how you can use this when it comes to change management."

Jozien Schaake

Fundamentals

Fundraising & Development

"The course is an eye-opener, recognizable, inspiring, applicable and above all super fun!!"

Monique Verkleij

Fundamentals

Fundraising & Development

"What I really like about these days is that you constantly connect to your own case, so you can experience this right away. Super valuable!"

Kim Bakker

Fundamentals

"The BDA was a truly inspiring experience: The pleasant setting, super teachers, great fellow students, but foremost the great deal of very interesting and applicable tools to analyse human behaviour and to use to realize my goals."

Annemarieke Scheperkamp

Fundamentals

Technology & Media

"Awesome methodology to analyse and change behaviour. Educational, academic and completely new contemporary thinking."

Martijn Nillesen

Fundamentals

Technology & Media

"The best thing you learn is that there is so much more to learn. Who doesn’t want that?"

Yvo Bronsvoort

Fundamentals

"I return home truly and deeply recharged. With a feeling to be balanced again. Getting to know Behavioural Design as ‘deep insightful simplicity’. A very welcome overhaul that confronted me over and over again that we unconsciously make our work far too complex and made me realize how powerful this alternative thinking is."

Michiel Gerbranda

Fundamentals

Technology & Media

"I learned a great deal, easy-to-use practical models that I will be using for sure."

Jeroen Janse

Fundamentals

Technology & Media

"Going from pushing creative ideas to clients to actually listening to humans, fall in love with their problems and then come to better ideas is a mindblowing paradigm shift"

Mathieu Hermans

Fundamentals

Technology & Media

"Incredibly educative days that flew by. I cannot wait to share my enthusiasm and inspiration with my colleagues."

Léonie de Ruiter

Fundamentals

"In two days you are introduced to a new way of thinking and new models that make you question a lot of traditional insights. I leave the Academy with so much energy to actively apply the principles and to link them to HR and employer branding."

Goedele Panis

Fundamentals

"BDA introduces you to ‘humans’ in a smart, applicable way. The two days are intensive and educational, but at the same time, the gained knowledge can be applied in practice right away."

Loek van den Boogaard

Fundamentals

Technology & Media

"By a personal approach, you gain insight into the decision-making behaviour of humans (instead of clients). The theory really comes to life by the use of practical examples and by the exercises you work on."

Jurriaan Rang

Fundamentals

"The Behavioural Design Academy Master Classes hand you the latest insights in persuasive marketing. Thanks to practical models you can start working with them right away. Really useful and absolutely worth the time and money."

Lissy Kenema

Advanced

Financial Services

"I really liked the mix of theory and practice and the meaningful conversations with other ‘students’ and the ‘teachers’ in a relaxed atmosphere."

Ralf van Lieshout

Fundamentals

"Behavioural Design Academy gave me a theoretical framework to prove me right and, more often, to prove me very wrong."

Bas van der Poel

Fundamentals

Technology & Media

"It exceeded my expectations, stepping far deeper into another world. Fell in love with the problem."

Raymond Slootweg

Fundamentals

Technology & Media

"BDA knocks down some of the innate ideas on marketing and communication completely. And replaces them with well founded and easy to apply alternatives"

Twan Timmermans

Fundamentals

Insurance

"I think it opens up a whole new door to your way of working. Human centred thinking is da shit! "

Gillie Rokromo

Fundamentals

Technology & Media

"It was a great way to get up to speed with the latest behaviour change principles. I use the provided framework a lot and it totally changed the way I approach design challenges"

Demmy Onink

Fundamentals

"The ultimate power of the program and your model, that it makes the abundance of insights practically applicable in a cohesive and systematic way. It was the ultimate ‘connecting the dots’ experience: both in knowledge and skills. And that is an enormous gain! Next, to that I was really glad the tempo was quite high, the other students were experienced professionals too and that the teachers brought everything with so much energy, self-relativisation and speed."

Suzanne van Gompel

Fundamentals

"The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work."

Veronique de Bos

Fundamentals

Insurance

"The program proved to be the inspiration I was looking for to design a course about behaviour design for HvA DMCI"

Maurice Maas

Fundamentals

Education

"I had a great time during the BDA. The methodology framework ties everything together and provides you with concrete tools and best practises, how to apply the BD insights to your clients and their problems. This will bring me and my clients great value. Thanks."

Maria Xanthopoulos

Fundamentals

Health & Wellbeing

"Had a great experience at the academy. Learned a lot of tactics and tools to work with. Great insights in a cool presentation. I would recommend everybody who wants to know more about strategy and building strong ones!! Thanks"

Joost Robben

Fundamentals

Technology & Media

"You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!"

Bart Hoogendoorn

Fundamentals

Insurance

"I have learned many new insights that I can implement in our marketing strategies but also in other areas like teambuilding or in the organization. The BDA is perfect for anyone who wants to know what really moves people/customers and how to tap into that knowledge to persuade others in what you might want them to do. Brilliant 2-day experience! Thank you!"

Karin Muller

Fundamentals

"The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts and other activities."

Jasper Wouters

Fundamentals

Technology & Media

"BDA just raised the bar for all other academies. Insightful, practical, professional and great experts."

Karen Soens

Fundamentals

Technology & Media

"The influence framework provided a process to structure both the development of our own Multichannel Manager software as well as the way we help our clients."

Joeri Gaal

Fundamentals

Health & Wellbeing

"They messed up my world… In the best way possible. I learned new stuff, tools & insights. In a fun & interesting way. They really really really shake things up. It’s worth it. Just do it"

Daan Berends

Fundamentals

Technology & Media

"Behavioural design academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy."

Harold van Puijenbroek

Fundamentals

"I decided to attend the Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the 2 days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are unlimited."

Jeroen De Bock

Fundamentals

"At the end of the at the end of the three-day course, we have created a concrete experiment that is directly applicable in practice. The perfect combination of theory and practice."

Willem van Assouw

Workshop

Public Policy

"A method that helps you to better identify needs from your daily practical examples and to really make a difference through small experiments. should be part of every course. "

Robin Gerritsen

Workshop

Public Policy

"I believe this is an excellent program with a mixture of theory and practices which really gives a next step on every daily life. I am going to use it a lot and I believe this should be part of the training for every HR Director and Transformational Director"

Stefano Beretta

Fundamentals

"The BDA is a "high-pressure cooking pan" of knowledge. In just 2 days I have gotten a lot of new insides that will help me in seeing my job in a new light. Thanks!"

Theo Voortman

Fundamentals

Technology & Media

"SUE gave me the perfect framework and foundations about behavioural design to sell my UX-services much better and with a more solid/theoretical background"

Fabrice Pöhlmann

Fundamentals

Technology & Media

"This course gave me great insights, is pragmantic but still with deligent approach and very practical & effective. "

Esther Syfrig

Fundamentals

Retail & Consumer

"Super interesting theory and concrete insights to work with. A new way of looking at human beings and a sort of marketing 2.0 "

Simone van Beekveld

Fundamentals

Technology & Media

"As a UX Designer I have always had a passion for understanding user behaviour and how they make decisions. This course had provided me with the Influence Framework and tips that I can use in my day to day projects."

Melissa Cheah

"This course is packed with mindblowing insights, challenging and good fun with my co-students. This academy was a great experience and I can't wait to put some hot triggers in place when I get back to work."

Esther Kok

Fundamentals

Technology & Media

"The perfect way to bring all those different theories into practice by following a clear and inclusive framework. A must go for post graduates of behavioural psychology students"

Thomas Wollersheim

Fundamentals

Education

"Good program!! Good ratio between theory and practice. Fast pace, but still easy to follow"

Alexander Bindels

Fundamentals

Retail & Consumer

"A lot of great information! The framework helps you to add so much value to your work and to convince people of your idea!"

Philip Monks

Fundamentals

"wow what a cool and instructive training! Finally got the tools to really get started with behavioural psychology. If possible I will definitely take the advanced course!"

Hiewwaiy Kwok

Fundamentals

"The framework, cheat sheets and the tools are very useful. The course is taught at a good pace with a nice mix of theory and practice. Day two sometimes went a bit too fast because it is much to process, but the SUE'ers are super friendly, welcoming and you actually feel at ease. Thank you!!"

Nele Hens

Fundamentals

"These two days were very valueable, inspiring and fun! You become super fanatical, even with 30°C! 🙂 From the start till the end you got really pampered and well guided"

Lisanne Koetsier

Fundamentals

Insurance

"These two days were very inspiring and interesting! I am looking forward to put this into practice. It's nice that we will also receive a follow-up via email for another 6 months, because two days is quite short for so much insights and information. I'm looking forward to it! The course has a good combination of trainers. Both inspiring and authentic in their own way!"

Catherine Bolhuis

Fundamentals

Retail & Consumer

"Empathy brings you to the essence of the problem"

Maud van Angeren

Fundamentals

Health & Wellbeing

"On the one hand, it is valueble to get confirmation that we are already doing a lot of things right at Fit For Free. On the other hand, it is very interesting to see examples how our behaviour can be influenced so easily."

Matthijs de Vreede

Advanced

Health & Wellbeing

"Great specialization that helps me to improve the quality of my work"

Arjen Bemmelmans

Fundamentals

Technology & Media

"I'm hooked! Everything they teach makes me want to learn more"

Marjorie Alten

Fundamentals

Technology & Media

"I'm delighted by the authicipation of using tools to help you structure the reflection about how we might communicate and intervene in a behaviour change. Thank you!"

Isabelle Koelman

Fundamentals

Technology & Media

"A mind-blowing crashcourse that shifted my way of thinking entirely. It helps me ask new questions and come up with new sort of ideas. The BDA helps you to come up with ideas that truly moves people."

Barbara Dzikanowice

Fundamentals

Technology & Media

"My top take-out: * Human centric. * one-to-one research: taking the time for it/for the creatives too. * Pains, gains, comforts, anxieties. * System 1: OMG! 95% ??!!"

Philippe Fass

Fundamentals

Technology & Media

"Two amazing days with a lot of inspiration. I already did some behavioural tech-moves, but for some reason this has never been so meaningfull and understandingable as it is now. Everything fell into place. You gave me a mental structure to tackle a lot of problems and challenges from now on."

Eline Goethals

Fundamentals

Technology & Media

"It's great to see how some ideas and beliefd can be made better by simple frameworks and tools from behavioural design"

Kris Hoet

Fundamentals

Technology & Media

"Whilst great fun. The BD course pushes you to think differenty and gives you concrete principles to bring back/use in your working life. A great overview of how social psychology can meet design to give fabulous results."

Hayley Simpson

Fundamentals

Technology & Media

"A great program at an amazing location. Tom and Astrid did a fantastic job teaching us while Marianne made sure we were perfectly comfortable during those 2 days. I can recommend it!"

Nadia Gijbels

Fundamentals

Technology & Media

"An insightfull and eye opening 2 day program which should actually be called BDAM: Badass Duo who Awesomely Master the Mind"

Kim Belli

Fundamentals

Insurance

"Insightful, clever and foward thinking. This course is a significant step forward for our agency and how we van problem solve rear world briefs."

Simon Baghomian

Fundamentals

Technology & Media

"This is a whole new world that has been revealed to me. And now I want to explore this world. A deeper exploration from North to South, from East to West"

Tom De Smet

Fundamentals

Technology & Media

"Valueable two days. I was already very happy with just the three methods. I am going to practise a lot with cases. And I am sure that I will use this in my daily work. Lots of interaction, great setting and good vibe!"

Karlien van den Broek

Fundamentals

Financial Services

"Super fun and interesting session led by an amazing duo! Educational and active. Great variety between theory and practice."

Tamara Francke

"A fresh view! That is exactly what the BDA was for me. Two days full of energy. Good variety of theory and practice. Great group of people and teachers. Above all useful tips and I look forward to get started! Thanks!"

Natasja van Mil

Fundamentals

Financial Services

"Two days in which you are immersed in behavioural design. Theory combined with practice, you can apply it immediatly the next day. Intensive and inspiring. I would definitely recommend this to everyone!"

Floor Bosscha

Fundamentals

Climate & Energy

"The BDA is a must for everyone that wants to have a better understanding of the person behind the customer."

Sep Salvaggio

Fundamentals

Technology & Media

"The BDA takes you into the world of Design Thinking in just two days. In clear steps, you will be challenged to solve problems and learn a new way of thinking. The BDA is full of tips and tricks. Recommended! "

Jacqueline Smit

Fundamentals

Fundraising & Development

"I have gained many insights. I would like to do the following with it: connect the intakes of the hypnotherapy sessions to the strengthening of gains and the removal of anxieties. I will also design implementations to fit humans and adjust client interviews to 100% human."

Nico Creemers

Fundamentals

Financial Services

"Learned a lot these two days because of the super clear explanations of Kirsten, great methods, vibe and because it was made applicable to you."

Lennert van Hunen

Fundamentals

Insurance

"The days flew by! A fine way to work because of the team assignments."

Raymond Mens

Fundamentals

Technology & Media

"These two days gave me an enormous amount of knowledge and inspiration to elaborate on and apply in practice. Kirsten is a super good trainer. No nonsense. I am looking forward to a sequel!"

Mark Zeilstra

Fundamentals

Technology & Media

"Immediately applicable tools to work with in my work. It was a good combination of theory, clear examples and practice. Thanks a lot!"

Lotte Hoorens

Fundamentals

Public Policy

"wonderfully practical tools that you can get started with today. The teacher Kirsten is top and the catering was the icing on the cake."

Bas Koerhuis