Reviews

We feel the best way to find out if SUE | Behavioural Design is worth your investment, you’d best get honest reviews from real participants and clients. So here you go, here’s our unedited review section.

The best reviews match what matches with you, so using the filters is a bit of help to make this easier for you to find this match (because we’ve got quite some reviews). You can either filter the SUE service or sector or both.

Review type

Sector

"The traject with SUE taught me the importance to think about the human behind the client (the so-called human journey) because a client will not act from expected rational thinking patterns. As organisation it is of importance that we start thinking outside-in at the right moments to create that so much needed added value in our end-products."

Koen Lauwers - Team CDO - Stad Antwerpen

Sprint

Government & Non-Profit

"I found myself referring to this all the time. There is almost something spiritual to the process. It’s so constructive. It’s amazing how you build up on each other."

Diana Ruano Ortiz - Responsible individual giving & private sector partnerships - UNHCR

Sprint

Government & Non-Profit

"Very nice training which will enable you to become better at encouraging the desired behaviour of others. Very practical and easily applicable in daily practise and work. Very fun insights!"

Koen Heijman - Marketing - KPN

Fundamentals Course

Technology & Media

Ramona tells you how she experienced the Advanced Course

Ramona Chang - ABN AMRO Mees Pierson (NL)

"BDA Advanced is really experiencing how to put the method into practice. Super educational and in an energetic way! The method is taught to you in clear steps. As far as I'm concerned, it's a must-have tool for anyone who is or is going to change innovation. This is an enrichment of your skills!"

Niels Groenewoud - Sr. consultant - Category & Trade company

Advanced Course

Retail & FMCG

"Inspiring and recognizable. Good to combine with service design projects. I want to use this knowledge to improve the service for civilians in Den Haag. The course is suitable for everybody with an interest in human behaviour. Good teacher, fine location and great service and lunch. "

Anita Korevaar - Advisor Services - Municipality of The Hague

Fundamentals Course

Government & Non-Profit

"At the beginning of this sprint, you indicated that we would look for the pathway that makes behaviour easier and more logical for our GPs. And we indeed found that pathway. I am delighted with what we have created right now"

Paul Goossen - Customer Marketing Manager - Bristol-Myers Squibb

Sprint

Health & Wellbeing

"SUE provided me with important insights into the way we can adapt to the behaviour of our clients. I take this with me in future project to ensure we get a more effective reach. The current traject delivered a tangible product on which we can build further."

Jonathan Mortelmans - Department Lead Social Assistance - City of Antwerp

Sprint

Government & Non-Profit

Find out how Wijnand got more tips after graduating the Fundamentals Course

Wijnand van der Werf - NYC

"I am so happy with these results. The order of first doing a Behavioural Design Sprint than testing the posters and doing an effect measurement worked very well. We are now in a position to roll out this with confidence. The numbers and effects help us to convince people truly."

Majka van Doorn - Coordinator Behavioural unit - Municipality of Justice and Safety

Sprint

Government & Non-Profit

"“The Fundamentals Course Behavioural Design has given me exactly what I hoped for. A pile of inspiration and a practical framework to apply my know-how of behavioural science in a practical way. The opportunities are in abundant if you start working with it!""

Miranda Zwartjens - Innovation Lead - Unravels Consultancy

Advanced Course

Creative Services & Consultancy

""Getting insights into human behaviours, learning how to read and influence them is an extremely inspiring and motivating experience. The Fundamentals Course opened horizons to me and helped me understand my job as a designer in a different way.""

Christian Vornehm - Lichtung

Fundamentals Course

"This weekend I attended the academy. On Monday I have reworked my whole strategic pitch presentation based on 1 sentence during the academy "Pitch insights, not ideas”. On Thursday I got an approval on the entire strategy and approach. Thanks! "

Dries de Krimpe - Digital Strategist - The Reference

Fundamentals Course

Creative Services & Consultancy

"The Behavioural Design Academy gave me insight into the importance to start at the behavioural change of the user/client. On top of this, you do not only get the insight but also the tools to apply this in practice and to test your ideas within your organisation. I really recommend this course!"

Sophie Borm - Business Developer - ZorgDomein

In-Company Training

Health & Wellbeing

Find out what Luceline thought of the Fundamentals Course

Luceline Wesselink - Zilveren Kruis (NL)

"We uncovered such a profound and unbelievable array of topics; it is exceptional to experience how substantial you make things. It is so cool what we did together. There was so much energy and appetite to crack this puzzle; it was very high-level quality output and collaboration. We have clear how-to’s to solve the problem. This is perfect for our way of working; we would want to start working in this approach more often."

Pieter Saman - CEO - Gall & Gall

Sprint

Retail & FMCG

"Jobs-to-be-Done is my new mantra. I am genuinely surprised how inclined we are to approach things inside-out without being aware of it. It was such an eye-opener actually to listen to the people for who we do the work."

Lutgart Martens - Coordinator Immigration Affairs - City of Antwerp

Sprint

Government & Non-Profit

"These are a lot of insights, a lot of stuff for us to do, a lot of stuff to implement. We have learned a lot on how to approach physicians differently, how to implement things differently to make it work for them."

Michaël Magagnin - Senior Product Manager Hematology/Oncology Benelux - Bristol-Myers Squibb

Sprint

"By customizing, we could test proof the prototypes twice at the target group and adapt them along the way. This allowed us to try innovative and exciting approaches and deepen the frames. I found this truly fascinating."

Stefanie Kremer – Cluster Leader Consumer Research – Friesland Campina

Sprint

Retail & FMCG

Want to know why Sjoerd recommends the Advanced Course?

Sjoerd Mesker - ABN AMRO (NL)

"We have, in an effort to embed this way of working in the organisation, infused our briefing template with the “behavioural design methodology” as such to enforce marketers to think about pains, gains, anxieties and comforts, but also with the right target audience and JTBD in mind. This is now the standard briefing template for all our campaigns globally"

Dave Westerhof - Global Marketing Director – BEAT

Sprint

Urban Design & Transport

"We first needed to trust the process before we could start creating an effective communication campaign. By gaining insights through interviews with the target group, we let the actual car driver decide what type of campaign works best for them. It considerably raised our confidence in the effectiveness of the campaign"

Wijnand van der Werf - Campaign Manager - Goed op Weg

Sprint

Urban Design & Transport

"The training was top notch. Very broadening and it gives you an insight into how you can work at different levels to achieve the desired behavior."

Stijn Smouts - Preventieadviseur - Telenet

Fundamentals Course

Technology & Media

"SUE helped us to put a deep understanding of the psychology of our customers at the heart of everything we do"

Sabine Kloos - CEO – Sportcity/Fit For Free

In-Company Training

Health & Wellbeing

"This training offers very enthusiastic trainers!! After this training I will ensure that the Influence Framework becomes part of our system and that we tackle the problem of the person behind the customer."

Valerie Laarveld - Copywriter - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"Never again will I fall in love with the solution, but with the problem! Nice combination of theory and practice."

Matthijs Algra - Communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"Extremely inspiring training, with which you start thinking even more from the needs of the target group. Thanks to the “Influence Framework” “The Job To Be Done” remains central and you learn to remove “Anxieties”. I can't wait to put this method into practice!"

Paul Reuvers - UX designer - VGZ

Fundamentals Course

Health & Wellbeing

"You will be surprised with new information that changes your way of thinking about behavioural change. Within 2 days you will have learned a new approach that you can immediately use in your own work. The enthusiastic trainers make these 2 days feel like a party!"

Mariska Struik - Cross-sell communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"The 2-days were dynamic, filled and fun with the group under the supervision of Kirsten. The insight to first make behavioural change easier and then focus on the motivation behind behaviour was an eye-opener for me. In combination with learning to trigger behaviour at the right moment, it was valuable and practical for my field of work. "

Ingrid Rip - Event Design Collective

Fundamentals Course

Creative Services & Consultancy

"Very inspiring workshop. These two days flew by"

Dirk Kremers

Fundamentals Course

Financial Services & Insurance

"Top training, in love with the Influence Framework and Job To Be Dones!"

Irma Driessen - Coördinator - University of Applied Science of Amsterdam

Fundamentals Course

Education & Personal Development

Want to know why Daan was so ethusiastic about the Academy?

Daan Berends - Fundamentals Course

"Tom is very knowledgeable and energetic to get you working with SUE's Influence Framework. Hopefully our students of Communication and Multimedia Design will use this model to design a better world."

Natasja van Schaik

Fundamentals Course

Education & Personal Development

"A good reminder of all the essential behavioural insights. But mainly useful to learn how to convert behavioural insights into interventions in a structured manner. The day was well organized (with vegetarian options at lunch) and a great group of people. "

Rosjalie Jansen - Projectleader - Greendish

Fundamentals Course

Sustainability & Energy

"The mix of theory and practice worked well. The summary and take-away moments of each chapter helped. I liked that you could immediately apply the material in practice. I have no points for improvement. One of the best training ever!"

Ruth de Groot – Learning & Development Lead – Allen & Overy

Fundamentals Course

Creative Services & Consultancy

"What a fun and interesting two days it was! The training was very well put together: the alternation of theory and practice, examples, exercises, key takeaways and the fantastic breakfast and lunch and location. It really helped me, and I will immediately apply this to the organisation and campaigns."

Lieke Resink – sr. Marketeer – Zorgdomein

Fundamentals Course

Health & Wellbeing

"Two days really looking at people. Tackling new challenges with concrete tools. So great!"

Sofie de Cupere – Digital Officer – Colruyt Group

Fundamentals Course

Retail & FMCG

"Trust the process. Het gebruik van praktische tools and examples were great. Eye-opening!"

Sabine Eevers – Manager – Netwerk Ondernemen

Fundamentals Course

Entrepreneurs & Scale-Ups

"I’m excited to share these new skills with my colleagues and UX the methodology in daily work life. I really liked the concepts of gains, pains, anxieties & comforts!"

Alice Gaillard – Managment consulant – Hedera

Fundamentals Course

Technology & Media

"It is a very helpful course to understand people better and to help design solutions for wicked problems they experience. I can’t wait to start influencing behaviour in a positive way!"

Sylvia Rozenberg – Customer Experience Consultant – ABN AMRO

Fundamentals Course

Financial Services & Insurance

"As from the start I could come up with so many opportunities to apply this methodology. It’s very hands-on practical. "

Elke van Leerberghe – Consultant – Moodfactory

Fundamentals Course

Creative Services & Consultancy

"The concrete examples have shown me that it is important to look at what people do and understand why. So you can come up with ideas that fit people’s lives and can change their behaviour if that’s what you want to do =)"

Shosha Boute – Service Designer – KPN

Fundamentals Course

Technology & Media

Karin explains what Behavioural Design Academy did for her.

Karin Soens - Fundamentals Course

"The BDA provides a great structure to apply behavioural insights into real world applications. Jorn was fantastic at creating an open atmosphere in which to truly understand how people think and what can be done to influence their behaviour. "

James Salisbury – Innovation consultant – Innovia Technology

Fundamentals Course

Technology & Media

"In two days you learn the basics of behavioural design. Examples support the theory very well as the many questions to which the answers clarified how this theory works in practice. Very knowlegable trainer and exercises to immediately experience it in practice. "

Jantine de Jong – Innovation consultant – Nautadutilh

Fundamentals Course

Creative Services & Consultancy

"Great and practical training which combines design with psychological insights. It will help me to explore the world of our customers, get to know their stories their context and really apply the method."

Loeka Heessels – Digital marketeer – KPN

Fundamentals Course

Technology & Media

"A very theoretical AND practical program. It gives new insights and refreshes old techniques very inspiring and I am definitely going to use it in my work."

Tino Dekkers – Strategy – 0to9

Fundamentals Course

Creative Services & Consultancy

"This program is all about really getting results. Not only by combining practice and theory. But by focusing on the right things. Therefore, it is a recommendation for (almost) everyone. "

Bart Vroom – Manager communication – Dedicon

Fundamentals Course

Education & Personal Development

"A very interesting training. It gave me many tangible and useful concepts to use in my daily work. It was inspiring and stimulated my interest to learn more about it. I was really fascinated by the topics during the 2 days and wasn't bored one moment. It is a pleasant way of learning. Enough time for questions and explanations. Good alternation between theory and practice,"

Irene Schellekens - Customer Experience Expert - DPG Media

Fundamentals Course

Technology & Media

"Energetic, inspiring and challenging. Many handles to get started with. It is still a challenge to apply it in complex situations, but the start is definitely made. Good teacher, location and food. "

Anonymous - Advisor Information Management

Fundamentals Course

Technology & Media

"The training gives many insights into how you can immerse yourself in the world of the people you want to influence. Learned to let go of my own knowledge and goals and be genuinely interested in what the target audience wants to accomplish. And after that, respond to that. "

Anonymous - Chief Information Officer

Fundamentals Course

Joeri loved Behavioural Design Academy, he tells you why

Joeri Gaal - Republic M - Fundamentals Course

"Two enormously inspiring days with fun people with totally different backgrounds. Suitable for everybody who wants to know more about influencing behaviour and wants to learn about the tools to do this. "

Margreet Schoemaker - Teamleader - Rabobank

Fundamentals Course

Financial Services & Insurance

"A very energetic training! The combination between theory and assignments is perfect. Because of this, the material really sticks. I really have gained inspiration for projects. The entrance and care were also very personal. "

Caroline van Beijnen - Sr. Brand Manager - Essent

Fundamentals Course

Sustainability & Energy

"Very fun, energetic training with a good mix of theory and practice. I don't consider myself very creative, but this training has brought me back to that. This way of working really stimulates your own creativity!"

Annemieke Wanningen - Communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"I have gained a lot of knowledge to use in practice. Practicing together during training was also valueable, because you learn to apply it directly. Tom is a great inspirer who explains everything very vividly with inspiring examples and a love for the profession."

Martine van der Bend - Copywriter - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"“This program makes you realise that there is so much untapped potential within your company. You just need to have the BDA system to unleash it fully.”"

Pieter Meijer - CEO - Pervorm

Fundamentals Course

HR & Employment

"I was impressed with your skills. You can simultaneously supervise a workshop, come up with fresh ideas, make prototypes and write copy. I have never come across all this expertise in 1 person anywhere"

Sofie Oliverio - Service Design Coach - KBC Banking & Insurance

Sprint

Financial Services & Insurance

Arthur joined us all the way from Brazil, he tells you why that was worth the trip.

Arthur Ranieri (Brazil)

"The BDA were 2 fantastic days... ;). Learned a lot in a short time. Thanks to the perfect combination of theory and direct application in practice, the information stayed well. Very nice and inspiring trainers. And received a lot of cool examples during the days. Highly recommended!"

Pieter van der Krol - Marketing & communication lead - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"Two instructive and energetic days with a lot of attention for the inner person. It has helped me understand the essential principles and techniques of behavioural psychology and how to influence or change them. It helped to get the best out of my colleagues and myself by mastering how to break habits. "

Lindsay Bonestroo - Chapter Coach - KPN

In-Company Training

Technology & Media

"Wauw! "Fall in love with the problem!". And see the person behind your customer. Insights like this are really going to help us and our customers. Want to get started with this method. Thank you for the interesting and well-organised course! Recommended!!"

Marijana Goronja - Communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"Super inspiring masterclass with immediately applicable insights. enthusiastic and knowledgeable teachers who have no problem keeping you interested for 2 days."

Tamara Kamphuis - Communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"The Advanced Course gives real depth and space to use the method and knowledge in daily work. It really makes you look at people, needs and behaviour differently. It gives you creative superpowers!"

Joost Robben - Creative director - ZUID creators

Advanced Course

Creative Services & Consultancy

"This is real learning by doing. With its own specific assignment. With practical guidance/coaching from the teachers and fellow students. And all the tools and materials to continue to train yourself in this."

Niels Groenewoud - Sr. consultant - Category & Trade company

Fundamentals Course

Retail & FMCG

"Tom is super energetic, explains the content well and encourages you to get started with your superpower. The course is a huge contribution to your wallet of tools to really understand the person behind the customer."

Lucas van Rijen - Products - RDC

Fundamentals Course

Technology & Media

""Intense! But I got very good insights that I can apply in my new challenge at Zuid! I heard a lot of applicable things. Tim is very knowledgeable, calm and conveys the story very well! And this at such a relatively young age! Recommended for many functions, such as medior/senior level.""

Annemari Lobbezoo - Project manager - ZUID

Fundamentals Course

Creative Services & Consultancy

"Great to do this course with people outside our own organisation! Too bad it was over so quickly! Good mix of theory, practice and the pace of the two days. Good amount of breaks to process the information. Can't wait to apply it in my work. The course was 100 % coronaproof with a TOP lunch / snacks / bites etc."

Angela van der Velden - Strategist - Greenhouse

Fundamentals Course

Sustainability & Energy

"Very good course! Learned a lot! Combining theory and doing it yourself is very valuable. You immediately discover your learning points and can immediately apply the material. Tim is a very professional, knowledgeable and fun trainer! Super tasty lunch, snacks etc. And very nice colleagues who take care of that. The process of coming to something together is very good."

Lucienne Samuels - Advisor - Bonte Bij

Fundamentals Course

HR & Employment

"A really fun and educational course. A lot of input, but also deliver processes and output in a short time. It is also very well put together in terms of the subjects, catering and breaks. Tim is a top trainer. In short: I am very excited :)"

Antoinette Oeberius Kapteijn - Owner - Brumby

Fundamentals Course

Financial Services & Insurance

"The BDA were 2 instructive and fun days. In a short time I have gained a lot of knowledge about influencing behaviour and to apply this in practical cases. This was a lot of fun to do. Now it's up to me to apply this in my daily life. Tim, Astrid and the rest of the team: thank you very much!"

Wilfred Terpstra - Communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"The course was at a good location with good catering. I learned a lot, the group was very nice and the training was very well put together. In addition, it was completely corona-proof. I would definitely recommend this course to my team. The course offers a lot of material, it still has to sink in, but it will certainly be used in practice!"

Claudia ten Hoven - Advisor - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"Very well organised, both in all e-mails in advance, the training itself, a very nice catering and no preparations were necessary. I found the practical examples that were put forward in particular to be very useful. I will certainly apply this, in combination with the method, within projects at ZUID. For example, around the energy transition. Tim was a very knowledgeable and pleasant trainer, speaks clearly and is a pleasure to listen to. So congratulations! Thanks for the educational 2 days!"

Merel Vingerhoets - Project manager - ZUID creatives

Fundamentals Course

Creative Services & Consultancy

"This course is great. As a researcher, I keep up-to-date on the field of consumer behaviour. In this way, I can help my clients with the right insights. But now, I also learned (and practised) how to make new steps with this framework to create practical solutions. I was searching for this for a while now. "

Bram Jonkheer - former partner - Blauw Research

Fundamentals Course

Creative Services & Consultancy

"One of the best 2 day courses I have been in. The amount of knowledge gathered in such a short time is simply unrealistic, but it was!! Everyone in product management should go through this context as it makes theory applicable to practice not just in your job."

Coen Horrevoets - Product strategy - Ebay

Fundamentals Course

Technology & Media

"“A valuable but also a delightful training packed with fascinating and useful examples. Although I am already quite familiar with the unconscious brain, this training has certainly been a valuable addition! Mostly because of the practical approach, you are guided through the theory easily and entertainingly. Although we didn’t meet physically, the virtual training felt close-by.’"

Merel Bakermans - Engagement Engineer – Altuition

Fundamentals Course

Creative Services & Consultancy

"Really good program. Good balance between knowlegde and practise. Super useful and actionable. Thanks!!"

Loeke Ruijter - Freelancer - Quan employee wellbeing

Fundamentals Course

HR & Employment

"Super inspiring. Stimulating and practically constructed with appealing theory and space to practice with your own case. Nice up-tempo. Plenty of eye-openers. Great!"

Erik Vercouteren - Customer Experience - KPN

In-Company Training

Technology & Media

"It was very interesting to dissect the behaviour and to look at it from a rational point of view. Really an eye-opener. "

Guido Laout - Head of Customer Success - True Hosting

Fundamentals Course

Technology & Media

"Wow. Finally a training wherein you very quickly bring theory into practice. Many handles and tips. And a very useful model to come to real behaviour change. "

Astrid Hulsken - content specialist - Dedicon

Fundamentals Course

Health & Wellbeing

"SUE Behavioural Design is an inspiring training where you can quickly learn the theoretical framework and practical tools. A super learning experience in just two days that I will put into practice often"

Tanja Boon - Account Director - Dedato

Fundamentals Course

Technology & Media

" “I was very much looking forward to the Fundamentals Course, and for a moment, it seemed the Coronavirus jeopardised it. Fortunately, SUE fixed things fast and made sure they set up a virtual edition. It is at least as good as the ‘live’ edition. A genuine recommendation to anyone who has to influence behaviour.“"

Jan Has - Creative Strategy Planner – AboutBrands

Fundamentals Course

Creative Services & Consultancy

" “To be quite honest, I did doubt for a moment when it was announced that due to the COVID-measures, the training would take place online instead of on location. It was possible to postpone to later this year, but my curiosity and desire to start with Behavioural Design won me over. And truth has to be told; it amazed how easy things flowed. In a short period, Astrid (SUE) has adjusted the training to a virtual version. To sit behind your laptop for days and keep concentrated didn’t seem like a good idea, so the training was divided over half days. Those half days just flew by. I didn’t have any idea that parts of the training were of less quality because we weren’t in a room together. By using several online tools, we could have group discussions, chat and work together at the same time on digital whiteboards. The only thing I missed out on was the lunch on location, but they will make up for it. The training itself was incredibly interesting: A great combination of theory and practice. It is so cool to see that all of a sudden, you look at the world through different lenses. For example, my first impression of a candidate based on his resume was ‘of course’ confirmed during our conversation (my people talent or system 1? ;-). I am looking forward to starting working with the SUE | Behavioural Design Method in the upcoming weeks, and I am looking forward to alumni day!"

Nathalie Hulsen-Bax - Communicatie adviseur – Ennatuurlijk B.V.

Fundamentals Course

Sustainability & Energy

"An enormous inspiring course that really triggers you to look at your way of working. It has given me an entirely different outlook on how I can help my clients. The material and the enthusiasm of Tom and Astrid are contagious! "

Peggy Lankes - Product owner - Rabobank

Fundamentals Course

Financial Services & Insurance

"A very fun, enjoyable and practical course. A good balance between theory and practice. Both teachers were warm people with great enthusiasm for behavioural psychology."

Floris Boers - Behavioural Designer - Racesquare

Fundamentals Course

Technology & Media

"Very educational, many new insights applied to practice. It was a very inspiring session in which I could get started myself. I've learned a new way of thinking. The trainers were very knowledgeable and enthusiastic. "

Micha Sjoerts - KPN

Fundamentals Course

Technology & Media

"Suitable for everybody who is dealing with the end-users of a product. The materials are extensively discussed and repeated. A good dynamic between theory and practice. The group assignment could use some more guidance. "

Joost de Ronde - Account Manager - 20th Century Fox

Fundamentals Course

Technology & Media

"Very inspiring, I have learned a lot in a short amount of time. Good handles to start with influencing the world. Knalldrang = on! "

Ilse Westerik - Marketing - KBO-PCOB

Fundamentals Course

Government & Non-Profit

"Ofcourse, I have been influenced the last two days to leave a positive story here. But it really was a super educational, wonderfully practical and fun course! It will definitely help me let my ideas impact new and improved services and experiences. Thank you! "

Hanneke Hovels - Service Designer - AHa!nneke

Fundamentals Course

Creative Services & Consultancy

"The academy places a valuable connection between marketing thinking and the importance of an equal interaction between organization and ordinary people today. Outside-in takes on a new dimension by detaching it from customer behaviour, but translating it to the needs and behaviours of people in everyday life. Astrid and Tom will never bore you. Knowledge, insight and exercises are brought to life with a pleasant self-mockery and humor. It should be mandatory for everyone in advertising. "

Joris Nuiver - Creative strategist - Own Agency

Fundamentals Course

Creative Services & Consultancy

"2 amazing days under the humoristic and inspiring guidance of Astrid and Tom, the experts of the BDA! Much knowledge, concrete examples and practical tools to start with right away. It taste like more. Very valuable for entrepreneurs that want to grow to influence and understand customers better."

Rutger Prent - Founder - Go Fast Forward

Fundamentals Course

Entrepreneurs & Scale-Ups

"A course with engagement, education and entertainment. A very valuable training in which my outlook on the world was changed. "

Vincent van Gils - Owner - Grumpy Owl Games

Fundamentals Course

Technology & Media

"A good serie that you can binge-watch in 2 days and has a lifelong influence on your outlook on life and the world. "

Angelique van 't Veer - Visual designer - Infento

Fundamentals Course

Urban Design & Transport

"I've studied science of communications. It's hard to use the things I've learned in my daily work. Aster following the BDA I'm able to use the psychological techniques of Behavioural Design. "

Anke van Dalfsen - Marketing and communication - Rabobank

Fundamentals Course

Financial Services & Insurance

"2 days packed with models, examples and new insights on how important behaviour is in everything you do (work, play and society)."

Robbert Elshout - Product owner Grip app - ABN AMRO

Fundamentals Course

Financial Services & Insurance

"Persuasive use of psychology is all around us. A lot is being written about behaviour design and it's being practiced by Silicon Valley companies for years. Because of the abundance of knowledge that is available, I felt the need for a structured course that summarizes the most important psychological insights. The Behavioural Design Academy has done a great job in creating an easy to use framework which covers every major behaviour insight. I've learnt a los and even just had fun. Highly recommended"

Tjeerd Machielsen - Lead designer - ISAAC Software Solutions

Fundamentals Course

Technology & Media

"I found the course good as I got to apply the Influence Framework -a framework I had previously been told about. Lovely office space with good food and lovely staff."

Prishal Makwana - Marketing officer - iChoosr

In-Company Training

Sustainability & Energy

"Loved it! Loads of interesting examples, perfect balance in working & relaxing (you guys looked after us so well, the food lady = amazing!). Feel like the theory is very practical & can't wait to use it in my day to day life (&get my way all the time ;)). Thanks for 'world domination'!"

Lily Mineur - Online marketing - iChoosr

Advanced Course

Sustainability & Energy

"I'm new to the world of marketing. This programme taught me how to structure the way to a solution: by falling in love with the problem. And from now on, I'm going to manipulate the shit out of both my personal and professional life. "

Lennart Persoon - Projectmanager - iChoosr

In-Company Training

Sustainability & Energy

"Tom and Astrid make everything sound so simple and makable. Thanks. "

Matthijs van waveren - Marketing Manager - iChoosr

In-Company Training

Sustainability & Energy

"Theoretical + Practical. Nice to learn some universal truths about behaviour. Good, sharp presentation and it's abundantly clear that they have a lot of knowledge of the business. "

Ewoud Assen - Marketing Manager - Olbico

Fundamentals Course

Technology & Media

"If you are still doubting? Enrol today and experience the boost you will get from the Behavioural Design Academy. "

Markus leineweber - Partner - Perspective

Fundamentals Course

Creative Services & Consultancy

"Very interesting information and content captured in a very good concept. A good balance between theory and practice. Chapeau! "

Wouter Ensing - Business Development - AMSix

Fundamentals Course

Entrepreneurs & Scale-Ups

"The nice thing about the Behavioural Design Academy is that your scientific knowledge can be put into practice right away. Therefore, you can actually apply it in your work and private life. There is so much enthusiasm that it is contagious to become a behavioural designer. Definitely a recommendation for everybody. "

Jules Quivooij - Graphic Design - Nr6

Fundamentals Course

Creative Services & Consultancy

"Great days! Very inspiring and got a load of information. Behavioural Design sounds very difficult, but it is actually very manageable and easy to apply in a project. "

Wilbert Hoeks - Creative Director - Happy Cactus

Fundamentals Course

Creative Services & Consultancy

"As a psychologist I have been mesmerized about behavioural science for a long time, as a researcher I've studied these influencing principles in theory and in practice. But never before have I found a method to actually use these principles to change behaviour effectively and sustainably. SUE offers practical and highly useful mental models and a framework that will help me as a 'behavioural designer' to help organizations nudge their employees to be healthy, active and motivated employees!"

Lori Buma - Consultant - Inhealth

In-Company Training

Health & Wellbeing

"I loved the great mix of theory and practical exercises. I liked the small group of people. I'm pretty sure this will improve my skills in working with customers & employees. "

Boris Zorn - Senior Manager Life Science Information - Arcondis Group

Fundamentals Course

Creative Services & Consultancy

"The workshop was consistent and fun. Astrid really knows the concept and tools. Lastly, I really liked the combination of design thinking and behavioural psychology and I am bringing back to Brazil new tools to grow my business and create more value for my clients."

Arthur Ranieri - Partner - Atma Genus

Fundamentals Course

Health & Wellbeing

"If you want to have a fest and ready to put your knowledge into practice then deep dive into behavioural design. It is the class to follow. I can't wait to put it into practice. "

Peter Verbiest - Strategy Director - Bonka Circus

Fundamentals Course

Creative Services & Consultancy

"In the past 2 days I've learned to break down (wicked) problems into desired behaviour. We achieved that bij FUN practical tools, learning by doing, concrete theoretics. The perfect blend for me!"

Sandra Engelbertink - Consultant - VIT MKB

Fundamentals Course

Entrepreneurs & Scale-Ups

"The BDA gives read tangible methods in addressing problems and coming up with a multitude of solutions. I am certain it will help me improve my business by delivering better results to my clients."

Jordi Oostmeijer - Brand Designer - Entrepreneur

Fundamentals Course

Entrepreneurs & Scale-Ups

"An eyeopener about how to use and maximize the effect of system 1 in daily life & every businessgoals you can think of! Thank you!!"

Sandra Kloezen - Strategic Developer - Fred Foundation

Fundamentals Course

Government & Non-Profit

"A nice course that walks with me through the key concepts/theories in this field! Practical methods, feasibele techniques and briliant examples/practices!! I enjoyed the vibe and nicely designed workshop a lot :)"

Stephanie Chen - Campaign Mobilisation Advisor - World Animal Protection

Fundamentals Course

Government & Non-Profit

"The teacher has a lot of knowledge and gives examples that appeal to the imagination. I walked away with a bunch of ideas in my head that I'd like to follow up after today. More insight into human behaviour and psyche and how you can use this when it comes to change management."

Jozien Schaake - Manager Customer Experience - Yacht

In-Company Training

HR & Employment

"The course is an eye-opener, recognizable, inspiring, applicable and above all super fun!!"

Monique Verkleij - Marketing - Randstad

In-Company Training

HR & Employment

"What I really like about these days is that you constantly connect to your own case, so you can experience this right away. Super valuable!"

Kim Bakker - HR business partner - Randstad groep

In-Company Training

HR & Employment

"The BDA was a truly inspiring experience: The pleasant setting, super teachers, great fellow students, but foremost the great deal of very interesting and applicable tools to analyse human behaviour and to use to realize my goals."

Annemarieke Scheperkamp - Account Executive – ZUID Creatives

Fundamentals Course

Creative Services & Consultancy

"Awesome methodology to analyse and change behaviour. Educational, academic and completely new contemporary thinking."

Martijn Nillesen - CSD – Combinatie van Factoren

Fundamentals Course

Creative Services & Consultancy

"The best thing you learn is that there is so much more to learn. Who doesn’t want that?"

Yvo Bronsvoort - Creative Strategist – The BrandHotel

Fundamentals Course

Creative Services & Consultancy

"I return home truly and deeply recharged. With a feeling to be balanced again. Getting to know Behavioural Design as ‘deep insightful simplicity’. A very welcome overhaul that confronted me over and over again that we unconsciously make our work far too complex and made me realize how powerful this alternative thinking is."

Michiel Gerbranda - Founder – OOGT

Fundamentals Course

Creative Services & Consultancy

"I learned a great deal, easy-to-use practical models that I will be using for sure."

Jeroen Janse - Owner – TRN

Fundamentals Course

Technology & Media

"Going from pushing creative ideas to clients to actually listening to humans, fall in love with their problems and then come to better ideas is a mindblowing paradigm shift"

Mathieu Hermans - Strategy Director & Partner – ZUID Creatives

Fundamentals Course

Creative Services & Consultancy

"Incredibly educative days that flew by. I cannot wait to share my enthusiasm and inspiration with my colleagues."

Léonie de Ruiter - Product Design Lead - Adevinta

Fundamentals Course

Technology & Media

"In two days you are introduced to a new way of thinking and new models that make you question a lot of traditional insights. I leave the Academy with so much energy to actively apply the principles and to link them to HR and employer branding."

Goedele Panis - HR Manager – Ebema

Fundamentals Course

HR & Employment

"BDA introduces you to ‘humans’ in a smart, applicable way. The two days are intensive and educational, but at the same time, the gained knowledge can be applied in practice right away."

Loek van den Boogaard - Art Director – ZUID Creatives

Fundamentals Course

Creative Services & Consultancy

"By a personal approach, you gain insight into the decision-making behaviour of humans (instead of clients). The theory really comes to life by the use of practical examples and by the exercises you work on."

Jurriaan Rang - CEO – Felixwerkt

Fundamentals Course

HR & Employment

"The Behavioural Design Academy Master Classes hand you the latest insights in persuasive marketing. Thanks to practical models you can start working with them right away. Really useful and absolutely worth the time and money."

Lissy Kenema - Lead Marketing Manager - Rabobank Nederland

In-Company Training

Financial Services & Insurance

"I really liked the mix of theory and practice and the meaningful conversations with other ‘students’ and the ‘teachers’ in a relaxed atmosphere."

Ralf van Lieshout - Digital Strategist and co-founder - We Are Blossom

Fundamentals Course

Creative Services & Consultancy

" “With SUE you don’t do a regular design sprint, but you take a deep-dive into the brain to identify how you can nudge your clients to the desired behaviour! In just a week we’ve together with SUE taken the point-of-view of the user to find out how we could make our most important T-Mobile proposition simpler and more accessible by taking away human barriers. This indeed is an addition to a ‘normal’ design sprint, as you learn how you can get people to do things and why they sometimes do not move and how you can solve this by little interventions in both text, visual or content.”"

Viola Rijnsdorp - Senior Marketing Manager T-Mobile

Sprint

Technology & Media

"Behavioural Design Academy gave me a theoretical framework to prove me right and, more often, to prove me very wrong."

Bas van der Poel - Head of Playful Research - SPACE10 Denmark

Fundamentals Course

Creative Services & Consultancy

"“A very nice curriculum that provides an excellent balance between theory and practice in which you learn how to apply the power of psychological techniques in your daily practice.”"

Jildert Huitema - Former Manager Marketing | Digital Intelligence – Randstad

In-Company Training

HR & Employment

"It exceeded my expectations, stepping far deeper into another world. Fell in love with the problem."

Raymond Slootweg - Managing Partner - Force451

Fundamentals Course

Creative Services & Consultancy

"BDA knocks down some of the innate ideas on marketing and communication completely. And replaces them with well founded and easy to apply alternatives"

Twan Timmermans - Head of communication Municipality - Apeldoorn

Fundamentals Course

Government & Non-Profit

"I think it opens up a whole new door to your way of working. Human centred thinking is da shit! "

Gillie Rokromo - Creative Director & Partner - Force451

Fundamentals Course

Creative Services & Consultancy

"It was a great way to get up to speed with the latest behaviour change principles. I use the provided framework a lot and it totally changed the way I approach design challenges"

Demmy Onink - Product Developer a.i. - Gemeente Amsterdam

Fundamentals Course

Government & Non-Profit

"The ultimate power of the program and your model, that it makes the abundance of insights practically applicable in a cohesive and systematic way. It was the ultimate ‘connecting the dots’ experience: both in knowledge and skills. And that is an enormous gain! Next, to that I was really glad the tempo was quite high, the other students were experienced professionals too and that the teachers brought everything with so much energy, self-relativisation and speed."

Suzanne van Gompel - Strategy Director - Stand Out From The Crowd

Fundamentals Course

Creative Services & Consultancy

"The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work."

Veronique de Bos - Communication Specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"The program proved to be the inspiration I was looking for to design a course about behaviour design for HvA DMCI"

Maurice Maas - Teacher - University of Applied Science of Amsterdam

Fundamentals Course

Education & Personal Development

"If you want to learn about human behaviour then the shortest way to do it is by SUE Behavioural Design. "

Gert Gijbels - CEO - Netwerk Ondernemen

Fundamentals Course

Entrepreneurs & Scale-Ups

"It were two very inspiring days. It gives many insights and handles to understand and influence behaviour. I would recommend it! "

Annemieke de Bruijn - Communication - LIV

Fundamentals Course

Creative Services & Consultancy

"SUE Behavioural Design was a real experience that led me to look differently at behaviour. They take you along a very pragmatic way under challenging themes. I think the Influence Framework will solve many problems in the world. It is more than just a method but a fundamentally different way of thinking. "

Eline Grouwels - Founding partner - Umital

Fundamentals Course

HR & Employment

"How nice this training from the Behavioural Design Academy. In a good tempo, you learn essential principles to influence behaviour. You immediately start applying it to practice. Practical, to the point, educational and also very fun. "

Suzan Damen - Manager communication - Rutgers

Fundamentals Course

Health & Wellbeing

"I had a great time during the BDA. The methodology framework ties everything together and provides you with concrete tools and best practises, how to apply the BD insights to your clients and their problems. This will bring me and my clients great value. Thanks."

Maria Xanthopoulos - International Account Manager - Republic M

Fundamentals Course

Health & Wellbeing

"Had a great experience at the academy. Learned a lot of tactics and tools to work with. Great insights in a cool presentation. I would recommend everybody who wants to know more about strategy and building strong ones!! Thanks"

Joost Robben - Art Director - ZUID Creatives

Fundamentals Course

Creative Services & Consultancy

"You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!"

Bart Hoogendoorn - Marketing Intelligence Consultant - ANWB

Fundamentals Course

Urban Design & Transport

"The combination of theory and practice genuinely pulls you out of your comfort zone. Always a bonus: the teachers are inspiring and ethusiastic. I am going to use this in my private and work life. You can do so much with what I've learned!"

Kari-Anne Fygi - Redacteur - Gemeente Haarlem

Fundamentals Course

Government & Non-Profit

"I have learned many new insights that I can implement in our marketing strategies but also in other areas like teambuilding or in the organization. The BDA is perfect for anyone who wants to know what really moves people/customers and how to tap into that knowledge to persuade others in what you might want them to do. Brilliant 2-day experience! Thank you!"

Karin Müller - Co-Director - Ashoka

Fundamentals Course

Government & Non-Profit

"“The SUE BDA is a rollercoaster of information, experience and practices in human behaviour in a top setting. Full of depth, new insights and very actionable. A recommendation for everyone who wants to know more about human behaviour and how to influence this. I highly recommend it!”"

Jolanda Brontsema - Teacher – Hogeschool van Amsterdam

Fundamentals Course

Education & Personal Development

"The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline an I forget to mention the great location, hosts and other activities."

Jasper Wouterse - Dallas Antwerp

Fundamentals Course

Creative Services & Consultancy

"“Very intensive. A lot of things you know and don’t know brought together in a very pragmatic way. Strategy ready to go!”"

Karen Corrigan - CEO/Founder – Happiness Brussels

In-Company Training

Creative Services & Consultancy

"BDA just raised the bar for all other academies. Insightful, practical, professional and great experts."

Karen Soens - Managing Director - De Bosduif

Fundamentals Course

Creative Services & Consultancy

"The influence framework provided a process to structure both the development of our own Multichannel Manager software as well as the way we help our clients."

Joeri Gaal - Managing Partner - Republic M

Fundamentals Course

Health & Wellbeing

"They messed up my world… In the best way possible. I learned new stuff, tools & insights. In a fun & interesting way. They really really really shake things up. It’s worth it. Just do it"

Daan Berends - Strategy Creative - ZUID Creatives

Fundamentals Course

Creative Services & Consultancy

"Behavioural design academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy."

Harold van Puijenbroek - Managing Director - Eluced

Fundamentals Course

HR & Employment

"I decided to attend the Behavioural Design Academy instead of going to Hyper Island or SXSW. I wasn’t disappointed. During the 2 days, my eyes opened up. Theoretical and interactive sessions on human behaviour created a new way of thinking and created a feeling that the possibilities of this knowledge are unlimited."

Jeroen De Bock - Digital Project Manager - Mortierbrigade

Fundamentals Course

Creative Services & Consultancy

"At the end of the at the end of the three-day course, we have created a concrete experiment that is directly applicable in practice. The perfect combination of theory and practice."

Willem van Assouw - Regional director - Tempo Team

In-Company Training

HR & Employment

"A method that helps you to better identify needs from your daily practical examples and to really make a difference through small experiments. should be part of every course. "

Robin Gerritsen - Director customer experience - Tempo Team

In-Company Training

HR & Employment

"I believe this is an excellent program with a mixture of theory and practices which really gives a next step on every daily life. I am going to use it a lot and I believe this should be part of the training for every HR Director and Transformational Director"

Stefano Beretta - CEO & Senior Management Negotiation Consultant

Fundamentals Course

Creative Services & Consultancy

"The BDA is a "high-pressure cooking pan" of knowledge. In just 2 days I have gotten a lot of new insides that will help me in seeing my job in a new light. Thanks!"

Theo Voortman - Business Consultant - iChoosr

Fundamentals Course

Sustainability & Energy

"“Everybody sees the world through a pair of glasses that are coloured by everything they know and experienced. After today I have a new pair of glasses. Thank you!”"

Serge Haelterman - Concept Developer - Creneau International

Fundamentals Course

Creative Services & Consultancy

"SUE gave me the perfect framework and foundations about behavioural design to sell my UX-services much better and with a more solid/theoretical background"

Fabrice Pöhlmann - CEO Hello Design

Fundamentals Course

Creative Services & Consultancy

"This course gave me great insights, is pragmantic but still with deligent approach and very practical & effective. "

Esther Syfrig - Head of communication - Roche

In-Company Training

Health & Wellbeing

"Super interesting theory and concrete insights to work with. A new way of looking at human beings and a sort of marketing 2.0 "

Simone van Beekveld - Head of projects - iChoosr

Fundamentals Course

Sustainability & Energy

"As a UX Designer I have always had a passion for understanding user behaviour and how they make decisions. This course had provided me with the Influence Framework and tips that I can use in my day to day projects."

Melissa Cheah - UX Designer - Momondo

Fundamentals Course

Urban Design & Transport

"This course is packed with mindblowing insights, challenging and good fun with my co-students. This academy was a great experience and I can't wait to put some hot triggers in place when I get back to work."

Esther Kok - Project manager - iChoosr

Fundamentals Course

Sustainability & Energy

"The perfect way to bring all those different theories into practice by following a clear and inclusive framework. A must go for post graduates of behavioural psychology students"

Thomas Wollersheim - Teachter - University of Applied Science of Amsterdam

Fundamentals Course

Education & Personal Development

"Good program!! Good ratio between theory and practice. Fast pace, but still easy to follow"

Alexander Bindels - Digital project expert - Roche

Fundamentals Course

Health & Wellbeing

"SUE Behavioural Design gives you a powerful and practical framework to effectively influence customers and clients. They are focused on client insights that lead to changing behaviour. "

Erik Jan Coenraad - Marketing manager - KPN

Fundamentals Course

Technology & Media

"Using the Influence Framework is as if the puzzle pieces fall into their place. This course is clear and practical. After this training, you can directly start with this method. Besides, SUE'ers are very interesting and great people! "

Rik Groenland - Marketing - The other side of the moon

Fundamentals Course

Creative Services & Consultancy

"I love how we focussed on fixing a problem instead of pushing a product. I think this is a mindset every business should have"

Patrick Smit - Marketing manager - KPN

Fundamentals Course

Technology & Media

"A lot of great information! The framework helps you to add so much value to your work and to convince people of your idea!"

Philip Monks - creative director - The Market Creative

Fundamentals Course

Creative Services & Consultancy

"Very inspiring and enthusiastic trainers with deep knowledge about the topics. I want to incorporate behavioural design into our design thinking workshops. "

Sara Coene - HR manager - Change Designers

Fundamentals Course

HR & Employment

"wow what a cool and instructive training! Finally got the tools to really get started with behavioural psychology. If possible I will definitely take the advanced course!"

Hiewwaiy Kwok - Community Manager - Infoland

Fundamentals Course

Technology & Media

"The framework, cheat sheets and the tools are very useful. The course is taught at a good pace with a nice mix of theory and practice. Day two sometimes went a bit too fast because it is much to process, but the SUE'ers are super friendly, welcoming and you actually feel at ease. Thank you!!"

Nele Hens - Digital officer - Colruyt Group

Fundamentals Course

Retail & FMCG

"As a student in design, I am busy with behaviour for some time. This training brought me clarity, explicit terms, and has given me tools to incorporate this efficiently. "

Gijs Jonkheer - Student designer

Fundamentals Course

Education & Personal Development

"These two days were very valueable, inspiring and fun! You become super fanatical, even with 30°C! 🙂 From the start till the end you got really pampered and well guided"

Lisanne Koetsier- Content and communication specialist - Centraal Beheer

Fundamentals Course

Financial Services & Insurance

"These two days were very inspiring and interesting! I am looking forward to put this into practice. It's nice that we will also receive a follow-up via email for another 6 months, because two days is quite short for so much insights and information. I'm looking forward to it! The course has a good combination of trainers. Both inspiring and authentic in their own way!"

Catherine Bolhuis - La Place (Jumbo)

Fundamentals Course

Retail & FMCG

"I really liked this training because it gave me two useful models to apply in practice and know the best course of action. I found it interesting to learn how to use these theories for both marketing communication and the innovation of new products and services. In addition, Tom is a fantastic trainer! Chapeau."

Marjolein Broekhuisen - CX professional - KPN

In-Company Training

Technology & Media

"What a practical training. Inspiring examples and tools to immediately get started with Behavioral Design. Do you want to get better at influencing behaviour? Do this training. I am a fan!"

Bo Kemp - Customer Experience Designer - KPN

In-Company Training

Technology & Media

"Great way to refresh and improve my knowledge and skills. Most of the theories I know and have worked with before. But these days made me think again and helped me stand more firmly in my doing and thinking."

Laura Nientker - Language Designer - KPN

In-Company Training

Technology & Media

"Empathy brings you to the essence of the problem"

Maud van Angeren - Product marketeer - Zorgdomein

Fundamentals Course

Health & Wellbeing

"“It was so great to see how theory and examples came together in a practical, usable model. I have rapidly gained insight into the essential principles, and I have learned how to apply these in practice (and by the way also in our team projects).”"

Ingrid Vrieling - Project Manager Tempo Team

In-Company Training

HR & Employment

"On the one hand, it is valueble to get confirmation that we are already doing a lot of things right at Fit For Free. On the other hand, it is very interesting to see examples how our behaviour can be influenced so easily."

Matthijs de Vreede - Sales en marketingmanager - Fit For Free

In-Company Training

Health & Wellbeing

"Great specialization that helps me to improve the quality of my work"

Arjen Bemmelmans - Brand strategist - ZUID creatives

Fundamentals Course

Creative Services & Consultancy

"I'm hooked! Everything they teach makes me want to learn more"

Marjorie Alten - Creative lead - Springbok agency

Fundamentals Course

Creative Services & Consultancy

"I'm delighted by the authicipation of using tools to help you structure the reflection about how we might communicate and intervene in a behaviour change. Thank you!"

Isabelle Koelman - Strategic director - Happiness Brussels

In-Company Training

Creative Services & Consultancy

"A mind-blowing crashcourse that shifted my way of thinking entirely. It helps me ask new questions and come up with new sort of ideas. The BDA helps you to come up with ideas that truly moves people."

Barbara Dzikanowice - Content Director - Youngdogs

Fundamentals Course

Creative Services & Consultancy

"My top take-out: * Human centric. * one-to-one research: taking the time for it/for the creatives too. * Pains, gains, comforts, anxieties. * System 1: OMG! 95% ??!!"

Philippe Fass - Creative Director - Happiness Brussels

In-Company Training

Creative Services & Consultancy

"Two amazing days with a lot of inspiration. I already did some behavioural tech-moves, but for some reason this has never been so meaningfull and understandingable as it is now. Everything fell into place. You gave me a mental structure to tackle a lot of problems and challenges from now on."

Eline Goethals - Strategy director - Happiness Brussels

In-Company Training

Creative Services & Consultancy

"It's great to see how some ideas and beliefd can be made better by simple frameworks and tools from behavioural design"

Kris Hoet - Happiness Brussels

In-Company Training

Creative Services & Consultancy

"Whilst great fun. The BD course pushes you to think differenty and gives you concrete principles to bring back/use in your working life. A great overview of how social psychology can meet design to give fabulous results."

Hayley Simpson - Co-founder - Brandwork studio

Fundamentals Course

Creative Services & Consultancy

"A great program at an amazing location. Tom and Astrid did a fantastic job teaching us while Marianne made sure we were perfectly comfortable during those 2 days. I can recommend it!"

Nadia Gijbels - PDM Industrial Excellence

Fundamentals Course

Entrepreneurs & Scale-Ups

"An insightfull and eye opening 2 day program which should actually be called BDAM: Badass Duo who Awesomely Master the Mind"

Kim Belli - online content specialist - Abvion hypotheken

Fundamentals Course

Financial Services & Insurance

"Insightful, clever and foward thinking. This course is a significant step forward for our agency and how we van problem solve rear world briefs."

Simon Baghomian - Director - Brandwork Studio

Fundamentals Course

Creative Services & Consultancy

"This is a whole new world that has been revealed to me. And now I want to explore this world. A deeper exploration from North to South, from East to West"

Tom De Smet - Creative Director - Magenta

Fundamentals Course

Creative Services & Consultancy

"Valueable two days. I was already very happy with just the three methods. I am going to practise a lot with cases. And I am sure that I will use this in my daily work. Lots of interaction, great setting and good vibe!"

Karlien van den Broek - Communication Advisor - Rabobank

Fundamentals Course

Financial Services & Insurance

"“In two days, I got an excellent and concrete overview of Behavioural Design and especially learned how to apply this. In a nice tempo, I got a solid theoretical basis, and I was especially challenged in the assignments to use this know-how. With this foundation and these insights, I am out to optimise my consumer journey from A to Z.”"

Frank Heuts - Sr. Communication Advisor – Obvion Mortgages

In-Company Training

Financial Services & Insurance

"Super fun and interesting session led by an amazing duo! Educational and active. Great variety between theory and practice."

Tamara Francke - Online marketeer - Eneco

Fundamentals Course

Sustainability & Energy

"A fresh view! That is exactly what the BDA was for me. Two days full of energy. Good variety of theory and practice. Great group of people and teachers. Above all useful tips and I look forward to get started! Thanks!"

Natasja van Mil - Communication professional - Rabobank Foundation

Fundamentals Course

Government & Non-Profit

"Two days in which you are immersed in behavioural design. Theory combined with practice, you can apply it immediatly the next day. Intensive and inspiring. I would definitely recommend this to everyone!"

Floor Bosscha - Productowner - Eneco

Fundamentals Course

Sustainability & Energy

"The BDA is a must for everyone that wants to have a better understanding of the person behind the customer."

Sep Salvaggio - Founder - Pervorm

Fundamentals Course

Technology & Media

"What a paradigm shift in tackling problems. Make love to the problem and develop it further into an ultimate solution. Wow, what a wonderful two days. Can I join another one?"

Jaco Kuiper - cx advisor - KPN

In-Company Training

Technology & Media

"Tom takes you in two days on an inspirational journey into human behaviour. Starting with a problem, we fall in love with and ending with a dazzling showcase. Thank you!"

Jeroen Gerrits - Product Owner Customer DNA - KPN

In-Company Training

Technology & Media

"The BDA takes you into the world of Design Thinking in just two days. In clear steps, you will be challenged to solve problems and learn a new way of thinking. The BDA is full of tips and tricks. Recommended! "

Jacqueline Smit - Rockport Ink

Fundamentals Course

Education & Personal Development

"I have gained many insights. I would like to do the following with it: connect the intakes of the hypnotherapy sessions to the strengthening of gains and the removal of anxieties. I will also design implementations to fit humans and adjust client interviews to 100% human."

Nico Creemers - Accountmanager - Fit For Free

Fundamentals Course

Health & Wellbeing

"Learned a lot these two days because of the super clear explanations of Kirsten, great methods, vibe and because it was made applicable to you."

Lennert van Hunen - UX Designer - VGZ

Fundamentals Course

Financial Services & Insurance

"The days flew by! A fine way to work because of the team assignments."

Raymond Mens - Campaign strategist

Fundamentals Course

Government & Non-Profit

"These two days gave me an enormous amount of knowledge and inspiration to elaborate on and apply in practice. Kirsten is a super good trainer. No nonsense. I am looking forward to a sequel!"

Mark Zeilstra - Photography

Fundamentals Course

Creative Services & Consultancy

"Immediately applicable tools to work with in my work. It was a good combination of theory, clear examples and practice. Thanks a lot!"

Lotte Hoorens - Communication advisor - Municipality Stein

Fundamentals Course

Government & Non-Profit

"wonderfully practical tools that you can get started with today. The teacher Kirsten is top and the catering was the icing on the cake."

Bas Koerhuis - Innovation manager - WoningNet

Fundamentals Course

Urban Design & Transport

"I found it a perfectly balanced course. A lot of information, but just manageable enough. It's nice that in the next 6 months I will be kept on the edge of my seat by e-mail."

Jobbert van Strien - Art director - NR6

Fundamentals Course

Creative Services & Consultancy

"Two fantastic fun, intensive, innovative, useful and, above all, relevant days under the excellent guidance of Tom & Astrid. They managed to get the magic of behavioural design completely into my head in two days. I thoroughly enjoyed it!"

Charles Rurop - Project manager - Rabobank

Fundamentals Course

Financial Services & Insurance

"Very nice and directly applicable training! I would like to share what I have learned with my colleagues and apply it directly in my work"

Heike Faber - Municipality of Amsterdam

Fundamentals Course

Government & Non-Profit

"Definitely worth investing in. High level, much depth and a pleasant translation into practice. Many thanks!"

Sarah van Hecke - Advisor Legal Design - Houthoff

Fundamentals Course

Creative Services & Consultancy

"For marketeers, business leads, HR-managers and everyone that understands that 'action' is the final fronteer. Refreshingly clear structured... And a lesson in humanity. This had so much potential"

Mo Zouina - Co-Founder - Be Norm

Fundamentals Course

Health & Wellbeing

"The two course days are full of theory, practical examples and exercises. For me, a perfect mix. I can use this in my work with tbs-people, in my work as a councillor and for my own company."

Gertien Koster - Medewerker Veilig Thuis

Fundamentals Course

Government & Non-Profit

"Super inspiring days during which I learned more applicable theory in a refreshing way than I ever could have imagined. Thanks Astrid!"

Marieke van Lunenburg - Sr. Marketeer - Mom in Balance

Fundamentals Course

Health & Wellbeing

"Mindblowing academy... This course will help you understand people's attitudes and behaviour and how you can get behind the wheel to control them. Loved it!"

Jeroen Prins - Lead Loyalty Engineer & Founder - Prins Experience Design

Fundamentals Course

Creative Services & Consultancy

"These two days have given me new insights to radically turn around existing projects and approach them in a different way. Stupid Simple, less noise, and back to 'why' and 'what is the problem'?"

Sascha Oude Aarninkhof - Marketeer - Mom in Balance

Fundamentals Course

Health & Wellbeing

"High-intensity behavioural design training Even if you are already familiar with influencing principles, you will learn exactly when and how to apply them for maximum results"

Laurens Haan - UX designer - Venuesuite

Fundamentals Course

Creative Services & Consultancy

"A very inspiring course, delivered in a fascinating way. We can immediately use the tools we were taught in our daily practice."

Fré Wollants - Partner - KAN Design

Fundamentals Course

Creative Services & Consultancy

"I loved the program! For me the first day was a lot to proces so it was good to have 2 days of training. "

Bas Wolven - sr. Digital Designer - Nationale Postcode Loterij

Fundamentals Course

Retail & FMCG

"Recommended! Two fascinating days where theory and practice go hand in hand. I have a very clear insight into behavioural design, which I can immediately apply in my own work."

Laura Perin - Customer Experience Culture - KPN

Fundamentals Course

Technology & Media

"Great practical tips to consciously work with. "

Franc Smulders – Agile Coach – Wemanity NL

Fundamentals Course

Sustainability & Energy

"Very interesting to get a framework that you learn to apply immediately. Nice to spend 2 days building on an assignment. Good teacher who knew how to create the right atmosphere. In the end, it felt a bit too fast. I'm going to use it mainly as inspiration for strategy and presentation. "

Sara Mauquoi – communication strategist

Fundamentals Course

"Very energetic, informative training! A practical addition to getting people to make better choices. Valuable, I look forward to applying this both professionally and privately. Thanks! "

Foekje Schreuder – People development consultant – ABN AMRO

Fundamentals Course

Financial Services & Insurance

"Thanks for two days full of knowledge and practice in Behavioural Design. I will definitely keep the frameworks on hand, and I already know that they will give me some guidance. Top trainer! "

Mirte Hoedemaker – Communication advisor – Rabobank

Fundamentals Course

Financial Services & Insurance

"I am definitely going to apply sharing in creating concepts and campaigns for my clients."

Menno Boersma – Founder – Featuring Design

Fundamentals Course

Technology & Media

"The course offered a nice and clear structure. Very effective and applicable in practice. High tempo, attention is kept at it. Nice to work 2 days in the same group. The course had a great trainer! Thank you. "

Katja Rijvers - Learning Capacity Specialist - Fire Department Brabant Noord

Fundamentals Course

Government & Non-Profit

"Good tight program. Experienced pleasant trainer (Kirsten). Clear but smooth explanation of basics and backgrounds. Great environment and variety and alternation between work and break program is very suitable for middle management. I loved the airplane game "

Cornel Vader – Senior Advisor – Sociaal domein

Fundamentals Course

Government & Non-Profit

"It was a lovely pace with lots of humour and good variety between theory and doing. Group assignment in 2 days was good to do with the team members. "

Maud Klein – Team lead client project manager – KPN Health

Fundamentals Course

Technology & Media

"I learned to use more insights into pains, gains, comforts, anxieties and j.t.b.d. in campaigns for change and to have more understanding and therefore more tools to deal well with people with different interests. It was a lovely pace with lots of humour and good variety between theory and doing. Group assignment in 2 days was good to do with the team members. "

Anjo van de Ven - Member of the municipal council - Municipality of Alkmaar

Fundamentals Course

Government & Non-Profit

"I found it a very valuable training. Full of theory and enough room for practice. Nice trainer too, and good food. "

Laura van der Kaaij – CX Consultant – Randstad

Fundamentals Course

Creative Services & Consultancy