BECOME A CERTIFIED BEHAVIOURAL DESIGNER

Want to become the Behavioural Design expert in your organisation or team?

In this course, we'll take you to the next level of mastery of Behavioural Design. You'll be working on building your success case while learning how to set up and lead Behavioural Design projects in your organisation or team.

Become certified

Gain confidence to lead Behavioural Design Projects

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We'd love to see you again!

Behavioural Design Advanced Course

This is the training for Fundamentals Course graduates who want to step up their game in applying Behavioural Design in practice.
After this course you can set-up and lead Behavioural Design Sprints and become the Behavioural Design expert in your team.

new tools & know-how work on your case certification personal attention 100% practical

When join this training?

You have completed the Fundamentals Course but want to deepen your know-how and skills in Behavioural Design. You want to get it truly up and running in your daily practice. This training will help you gain the creative confidence to be the person in your team or organisation that injects behavioural intelligence into projects, who can set up and run Behavioural Design projects, who can make a customer-centric strategy come to life for real. Sounds like you? Then this course is perfect for you!

What do you get?

A three-month program in which we combine masterclasses, work sessions and personal coaching to advance your Behavioural Design skills. This very practical course is taught by our senior Behavioural Design Sprint Leads, teaching you the ins and outs of setting up and running a Behavioural Design project while working on your case. You’ll get access to new know-how, tools and templates.

What is the investment?

Our Advanced Course is a fixed investment per participant of € 3.490,- excluding VAT. No unexpected extra costs. It is possible to pay in five instalments. Just ask us about the possibilities.

Book a seat

What makes us different from all other training facilities is that everything we teach you is firmly rooted in practice. We are a unique combination of a Behavioural Design Academy and Behavioural Design Consultancy. Everything we learn in our work with clients is injected into our training. That's how you can be sure that the know-how is up to date and relevant. Your trainers are also 100% practitioners.

how can we help

Maybe you recognise this

  • You want to be the Behavioural Design expert in your team 
  • You feel you need more confidence to set up BD projects
  • You run into practical hick-ups when applying BD
  • You need a first BD success case to convince others of it too
  • You want to be a frontrunner in your organisation or team
  • You want to be the one who turns vision into action
  • You want to be the driving force to start doing things differently
  • You want to be more skilled in the Behavioural Design Method©

Download the free Advanced Course brochure

We have created a brochure that explains all the ins and outs of the Advanced Course. From the program to the former participants. From the investment to the needed commitment: it's all in there.

Download the brochure

Go ahead, there are no strings attached!

You will learn how to set up and facilitate a Behavioural Design Sprint as we will go through every step in detail to solve your own Behavioural Design challenge.

What will you learn?

In the Advanced Course, we will teach you the ropes of setting up and leading a Behavioural Design project from A to Z. You'll be working on building your own case. You will master even more practical tools and deepen your skills to apply the Behavioural Design Method© with more confidence. The Advanced Course is 100% practice focused and aimed to help you inject Behavioural Design into your projects with ease.

Four core building blocks

The Advanced Course will advance your ability to apply every step of the Behavioural Design Method© with more confidence, and you will know how to prepare every step in the process to take your teammates along.

Insight: You’ll be learning the ropes of setting up and doing a behavioural analysis: From respondent selection to interviewing techniques.
Analysis: We will make sure you’ll truly master the SUE | Influence Framework© in all its facets: How do you plot insights? How do you go about the analysis? How can it deliver genuine value?
Intervention: You will fill your toolbox with even more creative techniques from behavioural science to get to strategies or ideas that will influence choice and behaviour.
Impact: You’ll take a deep dive into prototyping: How do you make them? How can you learn the most from prototypes? You’ll get personal coaching on this.

Understand behaviour. Be successful.

After this training you

  • Can set-up and facilitate a Behavioural Design Sprint
  • Know how to select the right respondents
  • Have advanced your behavioural interview skills
  • Have truly mastered the SUE | Influence Framework©
  • Know how to spot quick wins and opportunities
  • Have mastered new creative techniques
  • Know how to make human journeys
  • Have gained practical prototyping skills
  • Have learned how to overcome your own biases
  • Have built your Behavioural Design success case

“Going from pushing creative ideas to clients to actually listening to humans, fall in love with their problems and then come to better ideas is a mindblowing paradigm shift. “

Mathieu Hermans
Strategy Director & Partner Zuid Creatives

“By a personal approach, you gain insight into the decision-making behaviour of humans (instead of clients). The theory really comes to life by the use of practical examples and by the exercises you work on.”

Jurriaan Rang
CEO Felix Werkt

Upcoming courses

Behavioural Design Advanced
10/1, 31/1, 14/2, 28/2 & 14/3 2022
Enrolment Open
Dutch

Behavioural Design Advanced Virtual

Advanced Course start January 2022 (3-month program)
Only 5 seats left
Investment 3790,- 3490,-
Location virtual
Behavioural Design Advanced
17/1, 7/2, 21/2, 7/3 & 21/3 2022
Enrolment Open
English

Behavioural Design Advanced Virtual

Advanced Course start January 2022 (3-month program)
Only 8 seats left
Investment 3790,- 3490,-
Location virtual
Behavioural Design Advanced
4/4, 25/4, 9/5, 23/5 & 13/6 2022
Enrolment Open
Dutch

Behavioural Design Advanced

Advanced Course start April 2022 (3-month program)
Only 8 seats left
Investment 3790,- 3490,-
Location amsterdam

How will you learn?

This training differs from the Fundamentals Course as it includes personal coaching and home assignments. It is even more practical to help you become more skilled in practice.

Live Training

We will get together for five days to teach you new theories and tools. We have prepared new masterclasses that will deepen your know-how of Behavioural Design Method©. But you need to able to turn this into practice. Therefore, we will combine the masterclasses with interactive work sessions in which we apply the Behavioural Design Method© to your challenge right away.

Personal Coaching

To make sure your case will be a success, we make sure you come well prepared. We coach you one-on-one to help you overcome hurdles in the process and to make sure you are well prepared for crucial steps in the Behavioural Design Method©. This way, we can help you where you need some extra help apart from the group.

Home Assignments

The Advanced Course is an intensive program in which you solve an actual case of your own. So, you need to get your hands dirty. We will run a Behavioural Design Sprint just like you will do later on in your team. So, you need to select respondents, you need to do actual interviews, and sometimes you need to prepare something. You’ll receive new templates and tools to help you do so.

“This program makes you realise that there is so much untapped potential within your company. You just need to have the BDA system to unleash it fully.”

Pieter Meijer
CEO – Pervorm

“The combination of theory and practice really pulls you out of your comfort zone. Always a plus the teachers are enthusiastic and engaging. I’m going to use it for personal and work. You can do so much with what I learned!”

Kari-Anne Fygi
Journalist

Would you like to know more about the Advanced Course?

Download our Advanced Course brochure packed with information about the course. Get to know all the ins and outs of the program, the time commitment and the new capabilities you will develop.

Download our brochure

Go ahead, there are no strings attached!

Book a seat

Would you like to join the course? Secure your spot now. Check out available dates and seats. Only 8 spots available each edition.

Did you know we're an official educational institution? We're globally accredited by the Education Quality Assessment Commission based on our curriculum, our method of teaching and our general conditions.

Who join the Advanced Course?

People who join are all experienced, like-minded professionals who have to influence people in one way or another. Still, all feel their missing link to succeed is to gain a deep understanding of human psychology and behaviour. We’ve had marketers join who want to convince clients of their products. HR managers who need people to embrace change. Entrepreneurs who have to convince investors. Governmental advisors who need people to follow policies.

40

Corporates

20

Agencies

15

Entrepreneurs

25

Government & non-profit

Want to become your team's Behavioural Design expert?

We have created a brochure that explains all the ins and outs of the Advanced Course that teaches you all the ropes of setting up and facilitating Behavioural Design projects. From the program to the former participants. From the investment to the needed time commitment: it's all in there.

Download the brochure

Go ahead, there are no strings attached!

By participating in the Advanced Course, you will take an essential next step in mastering Behavioural Design. In other words, the ability to design choice and behaviour by using behavioural science. The crucial insights from behavioural science will be part of the training. Still, foremost they will be made very practical: how can you use the Behavioural Design Method© in daily work life? Therefore, it builds on the knowledge you have from the Fundamentals Course, and you will be well on your way to become a Behavioural Design expert.

A final check

Some facts about the course

  • Taught in both Dutch and English
  • A mix of live training, coaching and guided homework
  • Suited for people in profit and non-profit organisations
  • Suited for people outside communication or marketing
  • Official educational institution
  • Small groups, a maximum learning curve
  • Five full-days breakfast, lunch, drinks, graduation drink
  • 100% actionable skills, learning by doing
  • Rare chance to learn from the frontrunners in the industry
  • Only accessible to Fundamental Course graduates

We are accredited by the EQAC.

We’re an official education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognising professional excellence and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.

Learn how to apply behavioural science in practice

Download the Fundamentals Course brochure and discover how you can master the Behavioural Design Method© that will help you use insights and principles from behavioural science to help you create products, services, campaigns or policies people will embrace. Join over 1.500 forward-thinking professionals from over 45 countries who are already graduated from this training.