Upgrade your teams with the psychology of influence.

Enrol your employees in Europe's number 1 Behavioural Design Academy and they will master a practical method to create better products, services, marketing or policies by understanding how people make decisions and why people do things and why they don’t.

Grow your organisation's talent

Our most popular training for teams: the Fundamentals Course.

European Commission

100% practical 9,2 satisfaction score backed by science officially accredited education proven method

Training for Teams

Every organisation has different needs, so we have different types of training that we can customise to fit you like a glove.

Behavioural Design Fundamentals Course for teams

If you want to master how to influence minds and shape behaviour using behavioural science, this training is the best start. 100% practical.

Take me there
Behavioural Design Advanced Course for teams

If you want to become the behavioural design expert in your team or organisation this is the perfect training for you. The Fundamentals follow-up.

Take me there
Behavioural Design for Leadership & Teams

Take me there

Behavioural Design is all about designing choice. Understanding how people make decisions and how to shape their behaviour is the missing layer to turn your products, services, marketing, organisational change or policies into a success.

You don't buy a car without a test drive

Or not even a shirt without seeing if it fits. So, why book an in-company training without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our training is the perfect match for you. Maybe you need custom training or need some more explanation of how behavioural science can help your teams grow related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.

Book me a Sixty

PS. It is absolutely free and there are no strings attached whatsoever!

“The best part of the BDA? Everything. Every insight, model or knowledge is useful for everybody and every group. B2B, B2C, online, offline and I forget to mention the great location, hosts, and other activities.”

Jasper Wouterse
Digital Strategist – Dallas Antwerp

“The Behavioural Design Academy is very interesting & helps companies give structure/ a good method to create and test new ideas/ start campaigns and products. I definitely use these methods in my daily work.””

Veronique Bos
Communication specialist Centraal Beheer Achmea

We can fully customize training for teams. Combining leadership or management training with training fit for project teams. From one-day training to advanced courses.

Some of the organisations we worked with.

We have trained people from both national and international clients. Ranging from non-profits, corporates, governments to scale-ups and health professionals. We have trained leadership teams, management teams and (cross functional) project teams.

If you want to know how they experienced Behavioural Design Academy, please check out their reviews.

Want to train a few people in your organisation?

Suppose you wish to train less than 8 people. In that case, your employees can also join a group of like-minded professionals in our open edition courses: same quality training and an excellent opportunity to learn from people working in other industries.

Check out the open edition training

PS. We have already trained over 1.500 people from over 45 countries!

The Academy in numbers


Corporates & Service Providers


Education & Health Institutions


Entrepreneurs & Consultancies


Government & non-profit

Did you know we can combine training with a sprint?

Your team will not only master insights from behavioural science but will then apply these right away in the sprint to create highly attractive and impactful products, services, marketing or policies. This is just one of the options to cater training to your specific needs. If you would like to know more about custom programs, please contact us.

Contact us

Go ahead, no strings attached!

We are accredited by the EQAC

We’re an official education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, to recognising professional excellence, and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.

Strenghten the skillset of your teams by adding behavioural science.

Develop a team or organisation culture where decisions are more evidence-based, and behavioural science is used to create better products, services, campaigns or policies that will influence choice and shape desired behaviours. Transform the way your teams approach problems turning intentions into action.

    [hidden check 'in-company fundamentals"]