We’re SUE | Behavioural Design. We are a consultancy, academy and research agency for behavioural change. Whether you need a behavioural expert or want to become a behavioural expert yourself: you’re at the right place. In other words, whether you want to inject behavioural science into one of your projects or you wish to master Behavioural Design, we can help you out. We specialise in the applied science of influence, leveraging this mind-shifting know-how into strategies, products, services, campaigns or policies that people will embrace.
Almost nobody knows that behavioural expertise is the missing ingredient that makes a huge difference in successful influence. If you know how people make decisions and shape their behaviours, you can influence them.
We have developed the SUE | Behavioural Design Method©. A structured approach to gain deep insight into human psychology and translate these into real-life interventions, followed by rapid prototyping to ensure the solutions we came up with will have the desired impact. Furthermore, we help our clients to implement those tested interventions. Either by giving them Behavioural Design guidance in the implementation or by teaching them Behavioural Design capabilities themselves in our SUE | Behavioural Design Academy.
The most important domains we work on is helping to positively influence:
- Customer behaviour
- Citizen and Public behaviour
- Leadership and Team behaviour
- Giver behaviour