We’re SUE | Behavioural Design. We are a consultancy, academy and research agency for behavioural change. Whether you want to inject behavioural science into one of your projects or you wish to master Behavioural Design yourself, you’re at the right place. We specialise in the science of influence, especially in translating this know-how into tangible strategies and ideas that will predictably influence decisions and shape behaviour.
We have developed the SUE | Behavioural Design Method©. A structured approach to gain deep insight into human psychology and translate these into real-life interventions, followed by rapid prototyping to ensure the solutions we came up with will have the desired impact. Furthermore, we help our clients to implement those tested interventions. Either by giving them Behavioural Design guidance in the implementation or by teaching them Behavioural Design capabilities themselves in our SUE | Behavioural Design Academy.
The most important domains we work on is helping to positively influence:
- Customer behaviour
- Citizen and Public behaviour
- Leadership and Team behaviour
- Giver behaviour