Become a Certified Behavioural Designer
Become a Behavioural Design Expert. Lead Transformation and Innovation in Your Organisation.
Join our International Behavioural Design Mastery Course and become the expert your team turns to for unlocking human behaviour. Over 6 months, you’ll learn how to apply cutting-edge behavioural science to real-world challenges, gaining the confidence to design impactful solutions that drive transformation.
100% practical 9,7 satisfaction score backed by science officially accredited education proven method
Influence: The Essential Skill for Professional Success
According to Forbes Magazine and the World Economic Forum, “Influence” is globally recognized by industry leaders as one of the top three most in-demand power skills.
Influence is the power skill that sets professionals apart in today’s fast-paced world. Imagine being able to steer conversations, shape decisions, and inspire action without force or authority. That’s the magic of influence. It’s not just about persuasion—it’s about creating connections and trust that make people want to listen and follow your lead. In a landscape where competition is fierce, those who master influence rise above the noise. They can rally teams, win clients, and drive change effortlessly. This skill isn’t just a nice-to-have; it’s the secret skill that can transform your career and amplify your impact.
Start Your Journey to Behavioural Design Mastery
Now is your chance to join us for an exclusive edition of the Behavioural Design Mastery Course, tailored for professionals seeking to lead change within their organisations. This unique opportunity features in-depth instruction from on of the founders of SUE, followed by expert guidance from the SUE team, which has trained over 5,000 professionals and teams worldwide.
For the first time, we’re bringing this advanced behavioural design training to Amsterdam, combining live sessions with a comprehensive 6-month virtual expert track. Don’t miss your chance to learn from the best in the field, master the science of influence, and make a lasting impact in your organisation.
Limited to 8 Participants – Secure Your Spot Now!
The Date & Location
27 & 28 JANUARY 2025 IN AMSTERDAM, FOLLOWED BY 7 HALF-DAY VIRTUAL SESSIONS
We are thrilled to host the International Behavioural Design Mastery Course at the SUE Behavioural Design Academy in the vibrant heart of Amsterdam. Over two days of in-person training, you’ll dive into the foundations of behavioural design, followed by 7 virtual half-day sessions spread across 6 months to deepen your expertise. This hybrid course combines the immersive atmosphere of our Academy with the flexibility of virtual learning, ensuring a comprehensive and practical experience designed to transform you into the behavioural design expert in your organisation.
The Investment
ALL-INCLUSIVE PRICE
3,690 EUR FOR THE FULL 6-MONTH COURSE
3,690 EUR FOR THE FULL 6-MONTH COURSE
Your enrolment in the International Behavioural Design Mastery Course includes all the materials, tools, and templates you need to apply the Behavioural Design Method in your organisation. You’ll receive one-on-one coaching to help you navigate challenges and prepare for key steps. Lunch, drinks, and a networking dinner are also included, giving you the chance to connect with like-minded professionals. With only 8 spots available, this is an exclusive opportunity to master behavioural design with personalised support. Secure your place today and lead change in your organisation!
The Set-Up
TRUE MASTERY
LEARNING JOURNEY: FROM THEORY TO REAL-WORLD APPLICATION
You will embark on an intensive two-day journey (9:00 a.m.—5:00 p.m.) at the SUE Academy in Amsterdam, combining high-end masterclasses with interactive workshops to immediately apply what you’ve learned. In this hands-on Advanced Course, you’ll work on a real case from your organisation, running a Behavioural Design Sprint—selecting respondents, conducting interviews, and completing tasks. With new templates and tools, you’ll be fully equipped to implement behavioural design strategies in real-world settings.
What You Will Learn
The Six Power Skills of Influential Professionals
The training is designed to equip you with six practical power skills to master influence and shape behaviour.
POWER SKILL 1
Understanding Decision-Making
Skill: You will understand how people really make decisions and why they take action or not. By knowing how people make automatic decisions, you can gain more control over shaping their minds and behaviours. This insight allows you to influence choices more effectively and drive desired outcomes.
POWER SKILL 2
Revealing the Forces that Drive Behaviour
Skill: Unlock the forces that drive behaviour with our SUE Influence Framework. Learn how to decode and harness the unconscious drivers behind people’s actions. By revealing behavioural insights using the SUE Influence Framework, you’ll gain a powerful tool to shape decisions and behaviours, enabling you to create impactful change and achieve your goals more effectively.
POWER SKILL 3
Unlocking Behavioural Insights
Skill: Learn how to conduct interviews that unlock deep insights into choices and behaviour. Discover techniques to reveal the underlying motivations and unconscious drivers behind people’s actions. By mastering behavioural analysis, you’ll gain the ability to understand and influence decisions, providing you with a valuable tool to drive effective change.
POWER SKILL 4
Spotting Opportunities for Influence
Skill: Discover how to spot opportunities from behavioural analysis. Learn to identify key insights and patterns that reveal underlying motivations and behaviours. By mastering these techniques, you’ll be equipped to uncover hidden opportunities, drive innovation, and create strategies that effectively influence and shape positive outcomes.
POWER SKILL 5
Creating Behavioural Interventions
Skill: Master the art of creating behavioural interventions with our SWAC Tool. We teach you to design targeted strategies that influence actions and decisions. By leveraging the SWAC Tool, you’ll be able to develop effective interventions that drive behavioural change, enhance engagement, and achieve your desired outcomes.
POWER SKILL 6
Testing What Works at an Early Stage
Skill: Learn how to rapidly prototype your interventions. Gain hands-on experience in quickly developing and testing behavioural strategies, allowing you to iterate and refine your approaches in real-time. By mastering rapid prototyping, you’ll be able to create effective, evidence-based interventions that drive immediate and impactful behavioural change.
How Will You Learn
We have designed not just a training that provides education but mastery
Why Choose SUE?
SUE guides forward-thinking professionals worldwide in designing behaviour and engaging people in change. Our Behavioural Design Certification Courses are heavily inspired by the research and consulting work of our sister company, SUE & The Alchemists. We have supported leadership and change teams at companies such as Roche (Switzerland), Newcold, the European Parliament, Aramco, Pfizer, and many more. Participants give us a 4,9 out of 5 Google rating and a 9,7 out of 10 satisfaction rating. We have trained over 5,000 individuals and teams worldwide from over 45 countries. Read what past attendees have to say and learn more about us here.
We Wrote a #1 Bestseller
In the course, you’ll learn the exact methods outlined in our number one bestseller, The Art of Designing Behaviour, by our founder, Astrid Groenewegen. This insightful guide delves into the science of human behaviour, offering practical strategies to influence and shape actions. It combines cutting-edge research with real-world examples to reveal how to create impactful products, services, and policies. , equipping you with the tools to understand and harness the drivers of behaviour. Whether you’re a marketer, designer, or leader, our course, paired with Groenewegen’s book, provides the comprehensive knowledge to craft interventions that lead to meaningful change. Unlock the secrets of behavioural design and elevate your ability to drive positive outcomes by mastering The Art of Designing Behaviour in our in-depth training.
Some Facts About The Behavioural Design Certification
- The EQAC officially accredits us
- You will receive a course certificate
- We have already trained over 5,000 professionals
- From over 45 countries worldwide
- We have a 9,7 satisfaction rating
- Bestselling authors of ‘The Art of Designing Behaviour’
- We are firmly rooted in practice with our consultancy
- Our team is at your service, with two offices in The Netherlands
Enroll NowEnroll Now
”Behavioural Design is about designing choices. Understanding how people make decisions and how you can influence their behaviour is the missing layer to increase the success of your products, services, campaigns, or policies.
Some of the organisations we've worked with
We have trained people from national and international clients, ranging from non-profits, corporations, and governments to scale-ups and health professionals. We have trained leadership teams, management teams, and (cross-functional) project teams. Check out some of our cases.
We are Accredited by the EQAC
We are an official training programme recognised and globally accredited by the Education Quality Accreditation Commission (EQAC). The EQAC’s mission is to ensure high-quality standards in education by recognising programmes that meet exceptional quality levels and guiding individuals in finding excellent education within a complex array of offerings. To achieve our accreditation, our curriculum, trainers, teaching methods, delivery methods, and terms of service were rigorously evaluated. This ensures that you are guaranteed the highest quality training with us.
Do you have any questions?
We’d love to hear from you! Feel free to reach out to the SUE Team with any questions you may have.
You can contact us by email or call us at +31 20 223 46 26 (CET).
Our team is ready to assist you in English, French, or Dutch. We promise to get back to you as soon as possible!
