– SUE | MASTERCLASSES – LIVE ONLINE AND ON LOCATION
Want a speed-date with behavioural psychology?
Join one of our specialised masterclasses to help you unlock to power of behavioural psychology in specific domains.
Book a Sixty with SUE
Power up your teams talent with a Behavioural Design Masterclasses
Book a free consultation
No strings attached!
transformative know-how
the best trainers
goodie bag and tools
personal attention
100% practical
When join this training?
You are intrigued to find out how people make decisions and how you can shape their behaviour and how to apply this know-how to a specific domain. You want to learn by doing, making Behavioural Design practical right away. In-company masterclasses are available for groups of 8 persons or more.
What do you get?
- A half-day or full-day masterclass
- Taught by experienced Behavioural Designers
- The essential theory of behavioural psychology
- Translated into hands-on tricks & tips
- Learning-by-doing with personal guidance
- Goodie bag with learning kit
- BONUS: FREE ready-to-use tools and template
What is the investment?
The investment of a half-day masterclass is 399, a full-day masterclass is 799, excluding VAT.
This includes FREE access to tools and templates to apply your newly acquired skillset right away. All masterclasses include a learning kit and goodie bag. Masterclasses on location in Amsterdam include home-made lunch, snacks and drinks.
Our masterclasses
You can choose between 14 Masterclasses to find the right fit for you!
Habits of High-Performance Teams Masterclass
Learn how to use Behavioural Design to boost effectivity, agility, creativity and happiness of your teams.
- Learn why some teams thrive and others don’t
- Understand the triggers of team behaviour
- Discover which habits make your team more creative, productive & happy
- Learn how to transform your team culture
- Practice with easy-to-apply interventions
How to Write Persuasive Copy Masterclass
Learn how to use behavioural psychology principles to write compelling copy that no one can resist.
- Learn how to write words that convince and sell
- Discover which words can predictably influence choice and change behaviour
- Learn about which copy pitfalls to avoid
- Learn how to make your copy persuasive but also personal
- Master a communication flow powered up with Behavioural Design
- Optimise your pitch or value proposition Learn how to craft better websites, emails
- landing pages, presentations
How to do Behavioural Research Masterclass
Learn how to conduct Behavioural Research to spot valuable opportunities for behavioural change and innovation.
- Learn how to do Behavioural Research
- Know what the difference is between traditional and Behavioural Research
- Know which human factors influence you and your interviewee
- How to prepare, do and analyse Behavioural Research
- Discover how to safeguard the ethics of your research
- Learn to spot the opportunities that launch your ideation like a rocket
How to design a Talent Organisation Masterclass
Learn how Behavioural Design can help you build an organisation that attracts the best talent and makes them thrive.
- Get answers from behavioural psychology to attract the best talent
- Learn how employee motivation really works Know how to set up a self-replicating talent machine
- Learn how to translate your mission into employee behaviours
- Create a culture that drives empowerment
Ideation - Reviewing using Behavioural Design Masterclass
Learn to develop ideas that change minds and influence behaviour and learn how to pick the right ideas.
- Learn how to come up with ideas that influence choice and behaviour
- Improve your products/services by adding psychological intelligence
- Discover how to trigger users for your product or service
- Learn how set up an influence strategy
- Gain the skillset to accelerate your ideation to warp speed
How to Design a Happy Life Masterclass
Learn how Behavioural Design on yourself can help you design a happier life and understand the psychology of happiness.
- Learn how the psychology of happiness works
- Discover what can block and boost your happiness
- Get introduced to Behavioural Design interventions to use on yourself
- Learn to debunk the myths about happiness
- Get concrete advice and tips to change your behaviour
Learn how to Rapid-Prototype and Test Masterclass
Learn how to do rapid prototyping to validate your ideas fast before you fail big.
- Learn how to quickly test the impact of your ideas
- Gain the skill set to make a prototype (as a non-designer)
- Learn how to test a prototype
- Learn how to get more robust evidence to convince your stakeholders
- Discover how to apply prototyping within your own organisation
How to live a Healthy live (and stick to it) Masterclass
Learn how to stick with your intentions by applying easy-to-use behavioural psychology techniques to yourself.
- Learn how to use Behavioural Design to achieve your personal goals
- Learn why your good intentions often fail (and how to avoid this)
- Discover how motivation truly works
- How to set goals to win and how to stick to them
- Learn how healthy habits are build and can work for you
How to make Sustainability Simple Masterclass
Learn how to use Behavioural Design to build a more sustainable life, business and world and get people along with this movement.
- Understand why some attempts to motivate people to engage in sustainable behaviours are doomed to fail
- Learn why other interventions are wildly successful
- Discover what may block and may boost sustainable behaviours
- Transform your sustainability vision into tangible behavioural change
How to persuade managers or investors by delivering the perfect pitch
How do you persuade your audience and stakeholders to say YES to your offer?
We all need to pitch ideas, strategies or solutions to our stakeholders. The biggest mistake most people make is trying to persuade others of the beauty of our ideas, only to end up frustrated because they don’t seem to ‘get it. In this masterclass, we teach you how to deliver the perfect pitch.
- We explore how to make a story sound interesting while grabbing your audience’s attention and curiosity.
- We look into how the psychology of persuasion can help you understand how to cater to your audience’s needs and problems.
- We look into psychological barriers you need to eliminate to get a yes.
- Whether you need to deliver a 5-minute or 50-slide pitch, the rules for captivating your audience and building trust, curiosity and excitement we teach at this workshop are the drivers of success.
Design the ultimate hiring journey and win the war for talent
Attracting and retaining talent in this scarcity and fierce competition is challenging for many companies.
Every job interview with prospective candidates becomes a game that recruiters must try to win. The entire hiring journey has become highly competitive:
- How do you even get a reply from candidates that get multiple requests every day?
- How do you spark their curiosity and excitement?
- How do you make them fall in love with your company?
- How do you get people to value more than just the financial reward?
- How to make candidates experience that your company will help them to fulfil their deepest needs and desires much better than other employers?
You and your team will get practical frameworks and techniques to add magic and persuasiveness to your hiring journey.
Develop or enrich your marketing and brand strategy with Behavioural Science
The ultimate goal of Marketing and branding is to influence customer behaviour.
Successful marketing and branding strategies make it physically and mentally easier for people to buy the brand. In this masterclass, we look for opportunities to improve or re-think your marketing and branding strategy by analyzing it through the lenses of the science of influence. More specific:
- We look for ways to design distinctiveness, build memory structures, find new category entry points, connect better with your customers Jobs-to-be-done, trigger trial behaviour, boost motivation, etc.
- This workshop is both relevant for seasoned marketers looking for competitive edges in their marketing strategy and for marketing teams who need to do an in-depth evaluation of their current plan.
- We can deliver this workshop as a kickstart for your strategy days or facilitate a complete marketing innovation sprint, including prototyping and testing some of the tactics we developed.
Design the ultimate human-centric customer journey
In this workshop, we train teams to design the ultimate customer journey using powerful models and techniques from the science of influence.
- We explore how putting the psychology of the human behind your customer at the core of our thinking will help you create better communication, products and services.
- At different stages of your customer journey, people need to think, feel and behave in a specific way.
- Your goal as a customer journey manager is to understand how to manage these emotions, beliefs and behaviours at the right time and place.
- We will delve deep into how to trigger curiosity, reduce uncertainty, motivate action, remove barriers, solve problems, etc.
- With the Influence Framework, you will obtain a much more powerful tool to design more usable personas.
Become a highly persuasive salesperson with the science of influence
How often do you reject a sales message within the first second?
Your brain immediately decides to reject or refuse the message and the messenger. Other times, a well-crafted sales or marketing message succeeds at triggering your curiosity and excitement. In this workshop, we explain the psychology behind great sales and marketing.
- You’ll learn how a deeper understanding of our brain works will help you become much more persuasive in your sales and marketing communication.
- The central idea of our workshop is outside-in thinking
- How to tap into your target audience’s needs, problems and obstacles to build trustand curiosity and motivate action.
- This full-day workshop will boost sales effectiveness and help you be liked and trusted.
Why choose our Masterclasses?
- The Masterclasses are linked to the Behavioural Design Consultancy
- Firmly rooted in practice
- Learnings & know-how from our projects are included in the curriculum
- Teachers are all 100% Behavioural Design practitioners
- Know-how is always up-to-date as it is linked to daily project practice
- We’ve already trained 1500+ professionals from over 45 countries
- You’ll be surrounded by experienced, like-minded people
- You’ll get access to a powerful alumni network
This is included in the tuition fee
Training
Your masterclass taught by senior Behavioural Designer that knows how Behavioural Design in practice can become a success and can show you what pitfalls to avoid.
Tools
The masterclass slides, materials and tools for you to download and use as many times as you like.
Special gift
You will receive a goodie bag filled with a learning kit to get the masterclass started.
Certified
Did you know we are an official educational institution globally accredited by the EQAC (Education Quality Accreditation Commission)? The accreditation provides you with a warranty of our academic quality and more.
Happiness
Our team in Amsterdam is at your disposal to help you with questions or requests.
Events
We have special Behavioural Design events such as the Hackathon, Behavioural Design Fest and Behavioural Design Week which you can join to keep learning.
Upgrade your professional knowledge with Behavioural Design
Do you want to bring your whole team up-to-speed with the latest in Behavioural Design? Our masterclasses are perfect for a team or organisation that wants to add the missing layer of Behavioural Design to their skillset. With a variety of options you can choose what masterclass will fit perfectly to enhance the knowledge of your team. After this masterclass you can dive into new problems with new Behavioural Design knowledge but also the capability to get answers to real challenges. The training can take place via the online tool of your preference. This way, you can offer your talent inspiration and growth opportunities no matter where they are (or have to be) located. Please contact us for more information or former cases. It comes with no obligation whatsoever.
You are in good company!
The last few years we have had the privilege to train account managers, HR professionals, entrepreneurs, (UX) designers, policy makers, health care professionals, product owners, marketing directors, CEOs, creatives, managing directors, financial consultants, copywriters, business owners and many more.
By mastering the SUE | Behavioural Design Method they have:
- Built meaningful relationships with clients
- Boosted sales and conversion rates
- Optimised their consumer journeys
- Developed successful innovations or product introductions
- Made teams more creative, agile and human-centred
- Unlocked strong behavioural insights and new opportunities
- Made their communication and marketing more persuasive
- Installed a strong company culture with good habits
- Got policies or organisational change embraced
PLEASE MAKE SURE TO CHECK OUT THEIR REVIEWS
What kind of people join our masterclasses?
People who join are all experienced like-minded professionals who have to influence people in one way or the other, but all feel their missing link to succeed is gaining a deep understanding of human psychology and behaviour. We’ve had marketers join who want to convince clients of their products. HR managers who need people to embrace change. Entrepreneurs who have to convince investors. Governmental advisors who need people to follow policies.
40
Corporates
20
Agencies
15
Entrepreneurs
25
Government & non-profit
