All courses

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.

• Learn how to decode unconscious human decision-making
• Understand which forces influence choice and behaviour
• Find out how to unlock behavioural insights
• Learn how to turn these into ideas that shape choice and behaviour
• Learn to rapid prototype your ideas to gain more grip on successful outcomes
• Discover how to increase personal impact using behavioural science
• Add the Missing Layer of behavioural intelligence to your skillset

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.

• Learn how to decode unconscious human decision-making
• Understand which forces influence choice and behaviour
• Find out how to unlock behavioural insights
• Learn how to turn these into ideas that shape choice and behaviour
• Learn to rapid prototype your ideas to gain more grip on successful outcomes
• Discover how to increase personal impact using behavioural science
• Add the Missing Layer of behavioural intelligence to your skillset

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.

• Learn how to decode unconscious human decision-making
• Understand which forces influence choice and behaviour
• Find out how to unlock behavioural insights
• Learn how to turn these into ideas that shape choice and behaviour
• Learn to rapid prototype your ideas to gain more grip on successful outcomes
• Discover how to increase personal impact using behavioural science
• Add the Missing Layer of behavioural intelligence to your skillset

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.

• Learn how to decode unconscious human decision-making
• Understand which forces influence choice and behaviour
• Find out how to unlock behavioural insights
• Learn how to turn these into ideas that shape choice and behaviour
• Learn to rapid prototype your ideas to gain more grip on successful outcomes
• Discover how to increase personal impact using behavioural science
• Add the Missing Layer of behavioural intelligence to your skillset

Your enrolment in the International Behavioural Design Mastery Course includes all the materials, tools, and templates you need to apply the Behavioural Design Method in your organisation. You’ll receive one-on-one coaching to help you navigate challenges and prepare for key steps. Lunch, drinks, and a networking dinner are also included, giving you the chance to connect with like-minded professionals. With only 8 spots available, this is an exclusive opportunity to master behavioural design with personalised support. Secure your place today and lead change in your organisation!

You will embark on an intensive two-day journey (9:00 a.m.—5:00 p.m.) at the SUE Academy in Amsterdam, combining high-end masterclasses with interactive workshops to immediately apply what you’ve learned. In this hands-on Advanced Course, you’ll work on a real case from your organisation, running a Behavioural Design Sprint—selecting respondents, conducting interviews, and completing tasks. With new templates and tools, you’ll be fully equipped to implement behavioural design strategies in real-world settings.

Our two-day Fundamentals program, followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical work sessions, you’ll master the most impactful principles of behavioural science. You will learn how to apply the SUE | Behavioural Design Method©. A hands-on approach to decode human decision-making and translate this into interventions that will shape choice and behaviour. After this training, you’ll be up to speed with the latest and greatest in behavioural science and, more importantly, will know how to apply these into practice. You’ll receive a certificate of recognition.

• Learn how to decode unconscious human decision-making
• Understand which forces influence choice and behaviour
• Find out how to unlock behavioural insights
• Learn how to turn these into ideas that shape choice and behaviour
• Learn to rapid prototype your ideas to gain more grip on successful outcomes
• Discover how to increase personal impact using behavioural science
• Add the Missing Layer of behavioural intelligence to your skillset

A four-month program that combines masterclasses, work sessions and coaching to deepen your know-how of the SUE | Behavioural Design Method© by adding new theories, tools and templates. The course is perfect for you if you want to advance and increase your skills to apply the SUE | Behavioural Design Method in practice. After this course, you can lead a Behavioural Design project from behavioural insight to ideation, prototyping to testing, while working on your case. Admission requirement: successfully finished the Behavioural Design Fundamentals Course (previously Foundation Course).

• Deepen and broaden your know-how and skills to apply the  SUE | Behavioural Design Method© in practice
• Learn how to set up and facilitate a Behavioural Design Sprint
• Work during the course on building your own Behavioural Design success case
• Enhance your interviewing techniques
• Gain more skills to use the SUE | Influence Framework©
• Master several creative methods to ideate yourself or as a team
• Master the different aspects of prototyping
• Includes 30-minute individual coaching sessions
• Includes new tools, templates and know-how
• Includes all catering, course materials, slides and personal guidance
• Certification as a Behavioural Designer

Our Behavioural Design Fundamentals program consists of four virtual live masterclasses from 9.00 – 12.00 hours, which are followed up by six months of weekly digital lessons to internalise, deepen and advance the knowledge and tools learned. In a mix of high-end masterclasses and practical workshops, you’ll master all essential know-how from behavioural economics to predictably change minds and shape behaviour. You will be taught the SUE | Behavioural Design Method©: A hands-on method to practically apply the know-how and develop working strategies and ideas using techniques from the science of influence. Helping you gain more control over successful outcomes of your plans, goals, ideas or policies and making you truly customer-centric. You’ll receive a certificate of recognition.

• Understand human decision-making and the psychology of choice and behaviour
• Discover the ‘human’ behind your client, user or target group
• Unlock novel human insights that deliver both human value and business opportunity
• Translate these into strategies and ideas people using techniques from behavioural economics
• Power up your ideas with persuasion principles from the science of influence
• Learn how to prototype your ideas to increase the certainty of customer fit
• Know how to influence minds, change behaviour, and get the most out of people
• Master a method to turn even complex problems into ideas people will embrace