“With the help of SUE Behavioural Design, we gained unique insights into the behaviors of our target group. The results of this intensive process will help us to make the launch of our product even more attuned to their needs in daily practice. – Dennis Schoonderwoerd – Brand Lead Dermatology 

 “I really found stage of the project and all the process we went through really interesting. I am happy to see that everybody in our company is getting inspiration and ideas out of this. Great!” – Froukje Janssen, Marketing Project Officer

 “What a joy it was to do this project. Your knowledge and psychological behavioral insights renewed our energy and thanks to you guys I now look differently towards doing research and workshops. During the sprint I had to remind myself a couple of times to ‘trust the process’ but it was very nice to see how solid all the insights and recommendations were brought together in a way we can actually really use them.” – Caroline van Beijnen, Sr. Brand Manager Essent Zakelijk 

“This was working in a completely different way than we are normally used to, we were looking for a solution that we could get started with right away. That seemed like a big challenge at first, but now it seems very feasible. All signals are now green.” – Manouk Sloothaak, Area Manager Rijnland Water Board

“You did not just summarize the insights from the interviews but you really added psychological value and behavioural insights to the process. Now we know what really works, but also why it works. And we know what we still have to do to make certain concepts better.” – Erik Soeteman, Global Marketing Director at Royal Swinkels Family Brewers

“I was impressed with your skills. You can simultaneously supervise a workshop, come up with fresh ideas, make prototypes and write copy. I have never come across all this expertise in 1 person anywhere” – Sofie Oliverio, Service Design Coach KBC Banking & Insurance.

“At the beginning of this sprint, you indicated that we would look for the pathway that makes behaviour easier and more logical for our GPs. And we indeed found that pathway. I am delighted with what we have created right now.” – Paul Goossen, Customer Marketing Manager bij Bristol-Myers Squibb

“I am so happy with these results. The order of first doing a Behavioural Design Sprint than testing the posters and doing an effect measurement worked very well. We are now in a position to roll out this with confidence. The numbers and effects help us to convince people truly.” – Majka van Doorn, Coördinator gedragsteam DG Samenleving en Covid-19

“We uncovered such a profound and unbelievable array of topics; it is exceptional to experience how substantial you make things. It is so cool what we did together. There was so much energy and appetite to crack this puzzle; it was very high-level quality output and collaboration. We have clear how-to’s to solve the problem. This is perfect for our way of working; we would want to start working in this approach more often.” – Pieter Saman, CEO Gall & Gall

“Jobs-to-be-Done is my new mantra. I am genuinely surprised how inclined we are to approach things inside-out without being aware of it. It was such an eye-opener actually to listen to the people for who we do the work. ” Lutgart Martens, Coördinator Vreemdelingenzaken Stad Antwerpen

“These are a lot of insights, a lot of stuff for us to do, a lot of stuff to implement. We have learned a lot on how to approach physicians differently, how to implement things differently to make it work for them.” – Michaël Magagnin, Senior Product Manager Hematology/Oncology Benelux.

“By customizing, we could test proof the prototypes twice at the target group and adapt them along the way. This allowed us to try innovative and exciting approaches and deepen the frames. I found this truly fascinating.” – Stefanie Kremer – Cluster Leader Consumer Research & Behavior Science

“We have, in an effort to embed this way of working in the organisation, infused our briefing template with the “behavioural design methodology” as such to enforce marketers to think about pains, gains, anxieties and comforts, but also with the right target audience and JTBD in mind. This is now the standard briefing template for all our campaigns globally”.  – Dave Westerhoff, Global Marketing Director.

• Product: Behavioural Design Sprint + Ideation Sprint
• Project: Design of new fundraising product for the Australian market
• Domain: NGO/Fundraising
• Remarkable Fact: We designed multiple propositions and prototyped, tested and improved them using feedback of Austalian female business leaders.

“We first needed to trust the process before we could start creating an effective communication campaign. By gaining insights through interviews with the target group, we let the actual car driver decide what type of campaign works best for them. It considerably raised our confidence in the effectiveness of the campaign.” – Wijnand van der Werf, Campaign Manager Goed op Weg.

• Product: Behavioural Design Sprint
• Project: Customer activation strategy
• Domain: Finance and Insurance
• Remarkable Fact: Our client reported a huge uplift in the number of people that took the necessary steps to get grip on their mortgage debt.

• Product: Behavioural Design Sprint + Ideation Sprint
• Project: Value Proposition Design, Service Design + Prototyping interventions
• Domain: Public Domain / Government
• Remarkable fact: Prototypes developed in co-creation with kids.

• Products: In-company training, Ideation Sprints
• Projects: Product Design, Service Design, Branding, UX and CRM
• Domain: Health and Fitness
• Remarkable Fact: Sportcity/Fit For Free saw a spectacular improvement in the effectiveness of their campaign and conversion strategy.

“SUE helped us to put a deep understanding of the psychology of our customers at the heart of everything we do.” – Sabine Kloos, CEO NIBS Holding.

• Products: Behavioural Design Sprint + In-company training
• Projects: Retain talent + transform culture
• Domain: Public Domain / Healthcare
• Remarkable Fact: We are involved in a long term process to help the organisation put the healthcare worker first in everything they do.

• Product: In-company Behavioural Design Academy
• Project: Upskilling training / team development
• Domain: Health & Life Sciences
• Remarkable Fact: Roche HQ in Switzerland has by far the most amazing training venue ever.

• Product: Behavioural Design Sprint
• Project: Create a competitive RA product that car salesmen want to sell, and car buyers want to buy
• Domain: Automotive industry & Insurance
• Remarkable Fact: The team consisted of Bovemij, Bovag and RDC: Different expert views combined.

• Product: Ideation Sprint
• Project: Value Proposition Design / Framing strategy
• Domain: Food and Beverage
• Remarkable Fact: In only three days we prototyped and tested more than 20 value propositions and learned about the psychological boosters and barriers related to the consumption of milk.

“I can’t talk about this stuff, otherwise I have to kill you 🙂” – Bas Erlings, Head of Strategy Dutch Liberal Party VVD.

• Product: Consultancy, training
• Project: Campaing Strategy of the elections 2017 and beyond
• Domain: Political Campaigning, Public Domain
• Remarkable Fact: Our selfies with the Prime Minister at election night: priceless.

• Product: Behavioural Designer in residence, Behavioural Research
• Project: A big innovation project for a big pharma client
• Domain: Innovation, Healthcare and Life Sciences
• Remarkable Fact: This unexpected collobaration between two independent consultancies begs for more.

• Product: Behavioural Design Sprint + Training
• Project: Transformation to a more customer-centric government
• Domain: Government
• Remarkable Fact: One of the big insights is that we often don’t realise what the levels of stress “clients” of the Social Security Department experience in every interaction with the government.

• Product: Ideation Sprint
• Project: Innovation Strategy for the 0.0% beer category
• Domain: Food and Beverage
• Remarkable Fact: We had the privilege of having the legendary Swinckels Family Brewers themselves to participate in this sprint.

• Products: Behavioural Design Sprints + Consultancy + Training
• Projects:  Mission 2020: transformation to a customer centric company
• Domain: Banking and Insurance
• Remarkable Fact: The “Klushulp” proposition that we prototyped and finetuned in this sprint, became a massive success in The Netherlands.

• Product: In-company training program Behavioural Design
• Project: A Behavioural Design training program in seven markets as part of the Psychology of Trade University
• Domain: Tech
• Remarkable Fact: To fullfill the mission of augmenting teams with Behavioural Science capabilities we trained global teams with sessions in Amsterdam, Berlin and Sydney.

• Product: Ideation sprint
• Project: A short Ideation sprint coming up with ideas based on behavioural psychology to improve the passenger journey that we immediately turned into prototypes.
• Domain: Travel & Transportation
• Remarkable Fact: We worked on the airport location when one of the biggest storms ever travelled across The Netherlands. All flights were cancelled but we worked on. We were a storm in a storm.

• Product: Behavioural Design Sprint + Ideation sprint
• Project: Develop a customer acquisition strategy for the Guardian Connect
• Domain: Health and Life Science, Tech
• Remarkable Fact: We discovered in our research that a bug turned out to be a feature.