Hello there,
Welcome to SUE Behavioural Design Academy, where we’re all about diving deep into the psychology of influence and applying it to real-world challenges. We are a group of curious minds and experts passionate about understanding why people do what they do and how we can help them make better decisions and engage in positive behaviour. For us, it’s not just about theories; it’s about rolling our sleeves and putting those insights into action.
Here at SUE, we’ve translated academic knowledge into practical know-how. We’re like the bridge between the science of behaviour and the art of applying it, whether to boost business strategies, spark societal change, or make everyday decisions a bit smarter. Our mission? To make the power of behavioural psychology accessible to everyone.
We’re not just about learning and talking. We’re doers. Through our consultancy, we’re in the trenches, applying the SUE | Behavioural Design Method to tackle challenges head-on. From businesses looking to innovate to organizations aiming to make a societal impact, we bring a fresh perspective and craft strategies that work.
Our academy is a vibrant community where learning is hands-on and fun. We’ve got training for individuals, team training, workshops, and seminars that get you engaged, thinking, and experimenting. Think of it as your playground for growth, where you exchange ideas with peers, learn from experts, and see how behavioural design principles play out in real life.
Led by a team of practitioners who live and breathe behavioural design (including our co-founder, Astrid Groenewegen, a powerhouse in this field), we’re here to guide, challenge, and inspire you. So, if you’re ready to explore the fascinating world of human behaviour and learn how to design for positive change, you’re in the right place.
