Supercharge your team's performance with behavioural science
In this course your team will learn a practical method to decode unconscious human decision-making and they will master principles from behavioural science to translate these into compelling products, services, campaigns or policies that will inlfuence choice and shape behaviours.
When book this training?
It could be you want to inject behavioural intelligence into your teams. You want to discover a different approach to stay ahead of competition. Or need to transform how you connect with your audiences. Whether your team needs to influence customer, citizen or employee behaviour, a vital skill often missing is knowing how to decode unconscious human decision-making and the forces that influence behaviour. This training is perfect if you want your teams to learn how to leverage the power of behavioural science in practice.
What do you get?
A customised 2-day or 3-day training to get your teams(s) up-to-speed with the essential insights of behavioural science. However, we will turn this theory into practice by teaching your team a hands-on method to apply this to a practical case right away. In the three-day training this case will be tailored to an existing organisational, team or project challenge. In both cases: learning by doing. This is followed up by one-hour of team coaching and six months of digital learning to stimulate further mastery and practice of Behavioural Design in their daily work.
What is the investment?
Our in-company Fundamentals Course is a fixed investment per participant of € 1.490– (2-day edition) or € 1.790 (3-day edition) excluding VAT. This includes customisation of the training, two or three full days of training, one-hour follow-up team coaching, location, catering and six months of follow-up training. We can train up to 16 people in one session and set up separate courses for leadership & management and teams. In-company training starts at 8 participants.
”What makes us different from all other training facilities is that everything we teach you is firmly rooted in practice. We are a unique combination of a Behavioural Design Academy and Behavioural Design Consultancy. Everything we learn in our work with clients is injected into our training. That's how you can be sure that the know-how is up to date and relevant. Your trainers are also 100% practitioners.
how can we help
Maybe you recognise this
- You cannot always convince people of your ideas
- You want people to act instead of saying they will
- You have little control over the decisions people make
- You need to convince hesistant people to embrace change
- You have lost time & money on ideas people didn’t embrace
- You want to help people make better decisions
- You want to catch-up on behavioural science
- You need to turn your client-centred vision into action
- You need people to act now to secure a better future
- To stay ahead you need to start doing things differently
You can choose from two editions
Virtual training or on location?
Whatever suits you best!
Your team can join the Fundamentals Course both at our training location, at your location or as virtual training. Whatever suits you best!
(Although joining us in person can be a great solution for a team building activity with substance).
Training on Location.
Have your team join the Fundamentals Course (2 full days) in our fully equipped training location in Amsterdam. Get your team up-to-speed with the latest in Behavioural Design while getting away from work distractions and being pampered with homemade food.
In Person Virtual Training.
Have your team enjoy the Fundamentals Course (4 half days) from the comfort of their own home or office. They'll watch a live trainer and get real-time feedback & coaching. Interact with their colleagues with whom they get to collaborate in virtual rooms.
You don't buy a car without a test drive
Or not even a shirt without seeing if it fits. So, why book an in-company training without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our training is the perfect match for you. Maybe you need custom training or need some more explanation of how behavioural science can help your teams grow related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.
”We have already trained over 1.500 people from over 45 countries awarding us with a satisfaction rate of 9,2.
What will your team learn?
Your team will master the SUE | Behavioural Design Method© consisting of three steps. They will learn how to decode unconscious human decision-making, how to unlock the forces that stand between the undesired and desired behaviour, and how to use behavioural science to come up with strategies and ideas that will influence choice and shape behaviour.
Understand behaviour. Be successful.
After just two days of training your team will
- Know how human-decision making works
- Understand which forces shape behaviour
- Master the art of influencing choices
- Know how to unlock valuable human insights
- Discover opportunities to change behaviour
- Be able to create ideas that people will embrace
- Learn how to prototype and validate these quickly
- Get people to buy your ideas or products
- Understand how to pitch ideas to win
“BDA knocks down some of the innate ideas on marketing and communication completely. And replaces them with well-founded and easy to apply alternatives.”
Head of Communication Municipality Apeldoorn
“A very nice curriculum that provides an excellent balance between theory and practice in which you learn how to apply the power of psychological techniques in your daily practice.”
Former Manager Marketing | Digital Intelligence – Randstad
Do you want to train less than 8 people?
No problem! We also offer an open edition of the Fundamentals Course. Your employees can join a group of like-minded professionals from different industries.
Four Core Learning Modules
The Program Breakdown
“You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!”
Marketing Intelligence Consultant ANWB
“Behavioural Design Academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy.”
Harold van Puijenbroek
Managing Director Eluced
How will your team learn?
After the two days of live training your team will unlock FREE access to our Continuous Learning Program with six months of weekly digital lessons. To make sure the course will get your team the success they are looking for.
The Behavioural Design Canvas©.
The next frontier to maximize your team’s performance is not just to define your business model but to augment this with a deep understanding of the human behind your client, citizen, donor or employee. The SUE | Behavioural Design Canvas© helps you leverage behavioural science to achieve innovative operational excellence. It reveals the hidden forces that influence decisions and behaviour and unlocks opportunities to develop next-generation people-centred products, services, campaigns or policies that will elevate your impact to the next level.
”Did you know we're an official educational institution? We're globally accredited by the Education Quality Assessment Commission based on our curriculum, our method of teaching and our general conditions.
This is included in the tuition fee
The fee includes so much more than training>
One-hour team coaching
These books are covered in the Fundamentals Course
We’ll teach you the essential insights from the latest and best books on behavioural science.
What kind of people join the Fundamentals Course?
People who join are all experienced, like-minded professionals who have to influence people in one way or another. Still, all feel their missing link to succeed is to gain a deep understanding of human psychology and behaviour. We’ve had marketers join who want to convince clients of their products. HR managers who need people to embrace change. Entrepreneurs who have to convince investors. Governmental advisors who need people to follow policies.
Download the free brochure
We have created a brochure that explains all the ins and outs of the Fundamentals Course. From the program to the former participants. From the investment to the people behind the Academy: it's all in there.
By mastering the SUE | Behavioural Design Method© they have:
- Built meaningful relationships with clients
- Boosted sales and conversion rates
- Optimised their consumer journeys
- Developed successful innovations or product introductions
- Made teams more creative, agile and human-centred
- Unlocked vital behavioural insights and new opportunities
- Made their communication and marketing more persuasive
- Installed a strong company culture with good habits
- Got policies or organisational change embraced
Some of the organisations we trained.
We have helped injecting behavioural intelligence into teams or projects both for national and international clients. Ranging from non-profits, corporates, governments to scale-ups.
We are happy to see what Behavioural Design can do for you or your organisation. Feel free to contact us, no strings attached!
A final check
Some facts about the course
- Taught in both Dutch and English
- Suited for people in profit and non-profit organisations
- Suited for people working outside communication or marketing
- Official educational institution
- Small groups, a maximum learning curve
- Two full-days breakfast, lunch, drinks, graduation drink
- 100% actionable skills, learning by doing
- Rare chance to learn from the frontrunners in the industry
- No former experience in psychology or design needed
We are accredited by the EQAC.
We’re an oﬃcial education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognising professional excellence and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.
Learn how to apply behavioural science in practice
Take a look inside our Behavioural Design Academy and discover why over 1.500 other leaders, innovators and forward-thinking professionals had their teams join our Behavioural Design Fundamentals Course to amplify better decision-making and shape predictable behaviours.