Supercharge your team's performance with behavioural science
In this course your team will learn a practical method to decode unconscious human decision-making and they will master principles from behavioural science to translate these into compelling products, services, campaigns or policies that will inlfuence choice and shape behaviours.
Power up your teams
In two days your teams will master: Behavioural Design Fundamentals
This is the perfect start for anyone who wants their team to catch up with the latest in behavioural science
and to learn how to apply this in practice right away. Our most popular training.
mindshifting know-how top-notch trainers certificate of recognition backed by science 100% practical
When book this training?
It could be you want to inject behavioural intelligence into your teams. You want to discover a different approach to stay ahead of competition. Or need to transform how you connect with your audiences. Whether your team needs to influence customer, citizen or employee behaviour, a vital skill often missing is knowing how to decode unconscious human decision-making and the forces that influence behaviour. This training is perfect if you want your teams to learn how to leverage the power of behavioural science in practice.
What do you get?
Customised 3-day training to get your teams(s) up-to-speed with the essential insights of behavioural science. However, we will turn this theory into practice by teaching your team a hands-on method to apply this to a practical case right away. In the training, this case will be tailored to an existing organisational, team or project challenge: learning by doing. This is followed up by one hour of team coaching and six months of digital learning to stimulate further mastery and practice of Behavioural Design in their daily work.
What is the investment?
Our in-company Fundamentals Course is a fixed investment per participant of 1.790- excluding VAT. This includes customisation of the training, three full days of training, interviewing of real target group, one-hour follow-up team coaching, location, catering and six months of follow-up training. We can train up to 16 people in one session and set up separate courses for leadership & management and teams. In-company training starts at 8 participants.
”What makes us different from all other training facilities is that everything we teach you is firmly rooted in practice. We are a unique combination of a Behavioural Design Academy and Behavioural Design Consultancy. Everything we learn in our work with clients is injected into our training. That's how you can be sure that the know-how is up to date and relevant. Your trainers are also 100% practitioners.
how can we help
Maybe you recognise this
You cannot always convince people of your ideas
You want people to act instead of saying they will
You have little control over the decisions people make
You need to convince hesistant people to embrace change
You have lost time & money on ideas people didn’t embrace
You want to help people make better decisions
You want to catch-up on behavioural science
You need to turn your client-centred vision into action
You need people to act now to secure a better future
To stay ahead you need to start doing things differently
EXTRA FLEXIBILITY: You can pick and secure your own training dates
You have the freedom to pick the training dates. See what fits your team’s schedule (two timeslots from 9.00 – 17.00 hours) and we’ll put it in our agenda. However, our schedules tend to fill up quite fast; that’s why you can always book an option to secure the dates. We hold these dates for two weeks for you; no further obligations or strings attached!
Virtual training or on location?
Whatever suits you best!
Your team can join the Fundamentals Course both at our training location, at your location or as virtual training. Whatever suits you best!
(Although joining us in person can be a great solution for a team building activity with substance).
Training on Location.
Have your team join the Fundamentals Course (2 full days) in our fully equipped training location in Amsterdam. Get your team up-to-speed with the latest in Behavioural Design while getting away from work distractions and being pampered with homemade food.
Have your team enjoy the Fundamentals Course (4 half days) from the comfort of their own home or office. They'll watch a live trainer and get real-time feedback & coaching. Interact with their colleagues with whom they get to collaborate in virtual rooms.
Or not even a shirt without seeing if it fits. So, why book an in-company training without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our training is the perfect match for you. Maybe you need custom training or need some more explanation of how behavioural science can help your teams grow related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.
Same program, only difference is working on a collective case!
Four Core Learning Modules
Your team will understand human decision making and will grasp why people do things or why they don’t. They’ll know where to start from if they want to change or influence behaviour. We’ll bring them up to speed with the essential insights from behavioural science so that they’ll have a solid foundation to inject behavioural intelligence into their projects.
They will learn how to develop ideas that will effectively shape choices or change behaviour using principles from behavioural science. This will help your team develop next-generation products, services, marketing or policies that are people-centred. We’ll teach them how even if they are not creative.
Your team will learn how to test, analyse and improve the strategies and ideas they came up with so that they will know how to tackle challenges with an evidence-based approach instead of relying on gut feeling. We’ll also teach them how to leverage behavioural science to convince others of their working ideas or strategy.
Every genuinely transformative learning experience is built on a solid foundation. In this module, we’ll start by teaching your team the fundamentals they’ll need to master to influence choice and design behaviour predictably. We’ll start by giving them some clarification of the buzzwords they are surrounded with right now, like design thinking, human-centred thinking, and behavioural design. So, they won’t be puzzled by that anymore and will be in the know.
Next, we’ll reveal the importance of behavioural design in the world. We’ll show your team the impact it can make and how they can make this impact too. We’ll illustrate this with real-life examples.
We’ll continue this module by teaching your team the fundamental need-to-knows of the science of human psychology. What are the breakthrough insights in this field? What do they need to know about human decision-making? Which forces influence human behaviour? How can they reveal those forces, and how can they make them work for themselves? Why do people do things or don’t do something? How can they spot opportunities that help them develop ideas, products or policies that people want to embrace? Your team will gain a deep understanding of human psychology, and they’ll be able to spot a behavioural design problem and opportunity in every challenge they have to solve.
In this module, we’ll teach your team how they can genuinely unlock behavioural insights. To be exact: how to research past behaviour, the only truth out there, as this happened. We’ll start by showing them which barriers people may have in interviewing; we’ll teach them interview techniques, we’ll give them tips and pointers on how to set up a useful interview script and then they’ll put it into practice in an interactive work session.
In the Insight module, your team will have acquired the behavioural insights needed and now is the time we’ll teach them the behavioural design tools and techniques to come up with ideas that will change behaviour. We will introduce your team to the elegant and easy-to-use SWAC Model. We’ll teach them about capability, willingness, and sparks. We’ll also teach your team a technique to make sure the best creativity comes out of a (multifunctional) team. They’ll start practising with this tool right away in a work session, creating ideas for their case they’ll be working on with your team. You’ll be amazed by the quantity and quality of the ideas they’ll come up with within the limited time available. Whether your teams are already creative or are creative newbies: we’ll rock their world on creativity can come to be.
We’ll end this module with an official graduation and graduation drink. Did you know they get an official certificate of recognition, and if they are a NIMA student, they’ll get accredited 15 NIMA points? We’re one of the highest accredited NIMA education. By the end of this module, they are ready to take on the wicked problems of your organisation (or the world) using behavioural science.
“You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!”
“Behavioural Design Academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy.”
After the two days of training your team will unlock FREE access to our Continuous Learning Program with six months of weekly digital lessons. To make sure the course will get your team the success they are looking for.
They will gain FREE access to six months of digital training. Every week they’ll receive a new lesson in their email with mini masterclasses, new tools or practical tips that will deepen and advance their skills and knowledge.
Personal Growth & Success
To apply what your team has learned is hard when daily reality kicks in again. The success formula of the BDA is that after the two days, we guide your team for six more months to help them use the method they’ve mastered.
”Did you know we're an official educational institution? We're globally accredited by the Education Quality Assessment Commission based on our curriculum, our method of teaching and our general conditions.
This is included in the tuition fee
The fee includes so much more than training>
Two days of masterclasses with live trainer and FREE access to our Continuous Learning Program with six months of digital learning. This mixed learning formula will boost the success rate of your new skills mastery.
One-hour team coaching
The training is followed up by one hour of team coaching to help your team apply what they have learned.
All course presentations, materials and tools for your teams to download and use as many times as you like, accessible 24/7 and updated regularly.
Access to the exclusive online alumni community and to Alumni Days to keep the learning and contact with like-minded peers going.
All team members receive a certificate of recognition for having successfully participated in the Behavioural Design masterclass.
Breakfast, snacks, lunch, graduation drink, help with finding a hotel, Amsterdam insider tips, it’s all included.
These books are covered in the Fundamentals Course
We’ll teach you the essential insights from the latest and best books on behavioural science.
People who join are all experienced, like-minded professionals who have to influence people in one way or another. Still, all feel their missing link to succeed is to gain a deep understanding of human psychology and behaviour. We’ve had marketers join who want to convince clients of their products. HR managers who need people to embrace change. Entrepreneurs who have to convince investors. Governmental advisors who need people to follow policies.
Corporates & Service Providers
Education & Health Providers
Entrepreneurs & Consultancies
Government & Non-profit
Download the free brochure.
We have created a brochure that explains all the ins and outs of the Fundamentals Course. From the program to the former participants. From the investment to the people behind the Academy: it's all in there.
We’re an oﬃcial education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognising professional excellence and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.
Learn how to apply behavioural science in practice
Take a look inside our Behavioural Design Academy and discover why over 1.500 other leaders, innovators and forward-thinking professionals had their teams join our Behavioural Design Fundamentals Course to amplify better decision-making and shape predictable behaviours.
1011 TG Amsterdam