DISCOVER A PROVEN METHOD TO

Power up creativity with behavioural science and user prototyping.

A Behavioural Ideation Sprint is an accelerated creative process rooted in behavioural science to get to validated strategies or ideas that will predictably shape choices or change behaviour.

Behavioural Ideation Sprint

Create next generation ideas. Power up with behavioural science.

Download brochure

No strings attached.

 
dpg media
Acerta
De Volksbank
Rotterdam The Hague Airport
Rijkswaterstaat
Provincie Drenthe
Osmosis
Obvion
 

The Behavioural Ideation Sprint

An exciting hyper-fast creative process firmly rooted in behavioural science.
We willl add the missing layer of  behavioural science to your ideation.
This way, we do not just creative ideas but ideas that will influence choice and shape behaviour.

proven method pressure cook process backed by science effects on behaviour tested answers

When do an Ideation Sprint?

You already have solid insight into your target audience’s (unconscious) behaviour, but these need to be translated into tangible ideas that will genuinely influence the decisions or behaviour. You also need evidence your users, employees, citizens, or customers will indeed do what you want them to do with your product, service or policy, and not just say they will. You would like to have more grip on the impact of your projects and are intrigued to inject some behavioural science into your approach. If this is the case, a Behavioural Ideation Sprint is perfect for you.

What do you get?

A systematic creative process that will lead up to validated ideas that will influence choice and behaviour that are firmly rooted in behavioural science. These could be value propositions, an optimised campaign or website, an (optimised) product or service, an optimised consumer journey, a fundraising model, a pricing strategy, a sales concept, a physical space idea, etc. We will demonstrate which influence buttons to push to get someone from current to the desired behaviour. We will test the concepts at your actual target audience.

You need to

Maybe you recognise this?

  • Develop not just any ideas but ideas that influence behaviour.
  • Innovate with radically people-centred ideas.
  • Turn insights into compelling products, campaigns or policies.
  • Add the missing layer of behavioural science to your ideation.
  • Gain more control over the impact of your ideas.
  • Apply an evidence-based approach to your creativity.
  • Test proof ideas at your actual target audience during ideation.
  • Leverage behavioural science to achieve creative excellence.
  • Get ahead of the competition with next-generation ideas.

Do you want to know more?

We have created a brochure telling you all about the details of the Behavioural Ideation Sprint. Such as the set-up, the investment, the time commitment, and more. Please, feel free to contact us any time should you have any further questions. We are happy to help!

Download the brochure

Go ahead, there are no strings attached!

“SUE provided me with essential insights into the way we can anticipate the behaviour of our clients. I take these with me to future projects so they will gain far more effective reach also. The sprint delivered a concrete product that I cannot wait to bring to life.”

Jonathan Mortelmans
Stad Antwerpen

I found myself referring to this all the time. There is almost something spiritual to the process. It’s so constructive. It’s amazing how you build up on each other.””

Diana Ruano Ortiz
Responsible individual giving & private sector partnerships UNHCR

What kind of behaviour can you design in a sprint?

Customer Behaviour: Use behavioural science to nudge people into making decisions that will increase your sales and retention by getting people to buy, visit, recommend, donate or return to you. Understand the human behind your target group.
Citizen & Public Behaviour: Help citizens to make better decisions on wealth, health and happiness. Get citizens to embrace policies or contribute to making their neighbourhood, city or living environment a better place to live.
Leadership & Team Behaviour: Change team behaviours to make your employees more creative, productive, innovative and happy, get them to embrace change, act upon your vision and mission or inject psychological intelligence in your teams.

create value propositions

develop and optimise campaigns

develop new products and services

upgrade consumer journeys

create better customer experiences

define price strategies

develop donation models

create brand positionings

install habits

design physical spaces

develop contact strategies

create HR strategies

You don't buy a car without a test drive

Or not even a shirt without seeing if it fits. So, why book a sprint without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our sprint is the perfect match for you. Maybe you wish to combine a sprint with training or need some more explanation of how behavioural science can help your teams ideate related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.

Book me a Sixty

PS. It is absolutely free and there are no strings attached whatsoever!

We add the Missing Layer of behavioural science to your ideation. This way, we do not just develop creative ideas but ideas that will positively influence choice and behaviour.

This is included in the Behavioural Ideation Sprint

Ideation

We will develop as many ideas/solutions as possible using principles from behavioural science.These could be value propositions, an optimised campaign or website, an (optimised) product, service, a marketing campaign, an optimised consumer journey, a fundraising model, a price strategy, a sales concept, a physical space idea, etc.

Testing

We will turn the selected ideas into tangible, testable prototypes that will bring the concepts to life to validate them at the actual target group or user. We will invite five new end-users to show them our prototypes and to gain insight (by doing interviews) into what works, how it works, and why it works (or not).

Delivery

On the last day of the sprint, you can invite your stakeholders. We will present the opportunities we spotted, how we turned them into interventions, and show the winning concepts. This will all be integrated into a slide deck that will advise how to turn the working interventions into action. SUE will help you to convince your stakeholders.

Implementation

We help you with a half-day implementation workshop to turn the learnings into action. We’ll help you prioritise, and we’ll give you very hands-on advice on how to get things moving. We’ll decide together where you need help the most.

In the sprint, we test our ideas as quickly as possible with the actual target audience. This enables us to refine, and improve our concepts based on the feedback of the real people we're trying to convince and not on our hunches.

Some of our success stories

We have done Behavioural Design Sprints for both national and international organisations.

UNHCR

Engage Australian female business leaders to support refugee women.

Read more
Heineken

Achieve zero waste during festivals and concerts designing new festival vistors' behaviour.

Read more
Sportcity

Help people to build up a workout routine that lasts.

Read more
Roche

Transform the way of working into a culture of collaboration.

Read more
ABN AMRO

Get mortgage owners to act upon their debts now, to not get into financial problems later.

Read more
Medtronic

Design a value proposition and customer-acquisition strategy for the Guardian Connect.

Read more
Rotterdam Airport

Design a smooth traveler journey at Rotterdam The Hague Airport during the renovations.

Read more
eBay & Marktplaats

Increase customer engagement on the ECG platfroms, using the Psychology of Trade.

Read more
Centraal Beheer Achmea

Get people to contact Centraal Beheer for more than just insurances.

Read more

The SUE | Behavioural Design Canvas©.

The outcome of the sprint is an influence strategy and tested concepts presented in a custom Behavioural Design Canvas©. We will show which influence buttons should be pushed to get someone from current to the desired behaviour. You will get a behavioural analysis of your target group, insight into the unconscious forces that drive or block the desired behaviour, new opportunities for influence.

Do you want to know more?

We have created a brochure telling you all about the details of the Behavioural Ideation Sprint. Such as the set-up, the investment, the time commitment, and more. Please, feel free to contact us any time should you have any further questions. We are happy to help!

Download the brochure

Go ahead, there are no strings attached!

More sprints that may fit your needs.

Check out all sprints
Behavioural Design Sprint

Want to innovate using behaviourals science? Then the Behavioural Design Sprint is perfect for you!

Take me there
Behavioural Insight Sprint

Want to power up your research with behavioural intelligence? This sprint will do this for you!

Take me there

a final check

What is not included: a behavioural analysis of your target audience

  • Why do they do things or don’t they?
  • What are behavioural boosters and behavioural bottlenecks?
  • What are their deeper motivations for showing behaviour?
  • How do they make decisions regarding your offer?
  • What withholds them to do so?
  • What are opportunities for influence?
  • Which words could convince them?
  • Which moments and triggers work and which won’t?
  • Which fears, prejudices, doubts, ambitions, anxieties stand in the way of them showing the desired behaviour?

Would you like to integrate this into your sprint? Please check out our Behavioural Design Sprint that adds Behavioural Analysis to the sprint process.

Go to the Behavioural Design Sprint

Download the Behavioural Ideation Sprint brochure

Just leave your details to download the Behavioural Ideation Sprint brochure. Do you want to talk to us in person about a challenge you are looking to solve? Give us a call, and we'll book you 'Sixty minutes with SUE': a one-hour free consultation to see how we can help you. We can also tell you about the former sprints we did.