Gain a deep understanding of the psychological forces that shape behaviour.

Power up your research with behavioural science. In this sprint, you will get a behavioural analysis of your target audience, unlocking behavioural boosters and barriers and revealing opportunities to create marketing, products, services, or policies people will embrace.

Upgrade your research

Successful behavioural change? Power up with behavioural science.

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No strings attached.

Beweging 3.0
Amnesty International

The Behavioural Insight Sprint

A behavioural analysis of your target group firmly rooted in behavioural science.
You will unlock the unconscious decision-making process and the forces that influence the behaviour of your target audience.
These behavioural insights will help you transform the way you can stay relevant, impact and (re)connect with people.

revealing behavioural barriers unlocking unconsious decion-making powering up your existing research backed by science

behavioural science principles - consultancy image

When do an Insight Sprint?

You want to integrate behavioural science into your existing research but want to do it smartly? You need to become genuinely people-centric but don’t know how to do it systematically? You want to unlock the forces that block the desired behaviour of your target audience? You would like more grip on impact of your projects or are intrigued to unlock new opportunities for innovation? Then a Behavioural Insight Sprint is perfect for you!

What do you get?

The objective of the sprint is to uncover the hidden psychological forces that influence your target audience’s behaviour and decisions. We will expose your target audience’s decision-making process, which is unconscious and irrational for the most part. You will discover the psychological hurdles in the influence process giving you insight into how to optimise your existing offer or successfully develop new proposals, products, policies or propositions.

Maybe you recognise this?

You want to

  • Perfect your research with behavioural intelligence.
  • Do the right thing faster than the competition.
  • Grasp the inner workings of your target audience.
  • Add the missing layer of behavioural science to your research.
  • Unlock insights that drive action instead of intention.
  • Create behavioural personas.
  • Leverage behavioural science to achieve behavioural change.
  • Get ahead of the competition with next-generation insights.

Would you like to know more?

We have created a brochure telling you all about the details of the Behavioural Insight Sprint. Such as the set-up, the investment, the time commitment, and more. Please, feel free to contact us any time should you have any further questions. We are happy to help!

Download the brochure

Go ahead, there are no strings attached!

“SUE provided me with essential insights into the way we can anticipate the behaviour of our clients. I take these with me to future projects so they will gain far more effective reach also. The sprint delivered a concrete product that I cannot wait to bring to life.”

Jonathan Mortelmans
Stad Antwerpen

I found myself referring to this all the time. There is almost something spiritual to the process. It’s so constructive. It’s amazing how you build up on each other.””

Diana Ruano Ortiz
Responsible individual giving & private sector partnerships UNHCR

What kind of behaviour can a behavioural analysis help trigger?

Customer Behaviour: Use behavioural analysis to understand how to nudge people into making decisions that will increase your sales and retention by getting people to buy, visit, recommend, donate or return to you. Understand the human behind your target group.
Citizen & Public Behaviour: Use behavioural analysis to help citizens make better decisions on wealth, health and happiness. Understand how to get citizens to embrace policies or contribute to making their neighbourhood, city or living environment a better place to live.
Leadership & Team Behaviour: Use behavioural analysis to gain insight into how to change team behaviours that make your employees more creative, productive, innovative and happy, get them to embrace change, act upon your vision and mission or inject psychological intelligence in your teams.

behavioural analysis

What will you learn about your target audience?

  • Why do they do things and don’t do things?
  • What are their behavioural boosters and bottlenecks?
  • What can create willingness to perform the desired behaviour?
  • How do they make decisions regarding your offer or proposal?
  • What withholds them to do so?
  • What are opportunities for influence?
  • Which words could convince them?
  • Which moments and triggers work and which won’t?
  • Which fears, prejudices, doubts, ambitions, anxieties stand in the way of them showing the desired behaviour?

You don't buy a car without a test drive

Or not even a shirt without seeing if it fits. So, why book a sprint without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our sprint is the perfect match for you. Maybe you wish to combine a sprint with training or need some more explanation of how behavioural science can help your teams gather insights related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.

Book me a Sixty

PS. It is absolutely free and there are no strings attached whatsoever!

We add the Missing Layer of behavioural science to your research. Helping you to understand the human behind your client, employee or citizen.

This is included in the Behavioural Insight Sprint


We will start by doing six interviews with the actual target group to gain behavioural insights and unlock the hidden forces that influence their decisions. We’ll take care of the respondents and respondent fees unless you wish to provide them yourself. Our experience is that six in-depth interviews will reveal all behavioural insights we need to predictably influence choice and behaviour.


We will analyse the behavioural insights and plot them on the SUE | Behavioural Design Canvas© with in the heart the SUE | Influence Framework©. This will reveal the behavioural boosters and barriers we need to consider if we want to influence the desired choices and behaviours.


On the last day of the sprint, you can invite your stakeholders. We will prepare a workshop and present the essential insights and opportunities that can help you to design choices and behaviour predictably. You will receive an influence strategy plotted in your custom SUE | Behavioural Design Canvas©.

With a Behavioural Insight Sprint, you do not only find the right entry points to your target group, but you foremost unlock opportunities how to shape their decisions and behaviour.

The SUE | Behavioural Design Canvas©.

The outcome of the sprint is an influence strategy and tested concepts presented in a custom Behavioural Design Canvas©. We will show which influence buttons should be pushed to get someone from current to the desired behaviour. You will get a behavioural analysis of your target group, insight into the unconscious forces that drive or block the desired behaviour, new opportunities for influence.

Get more detailed information.

Download our Behavioural Insight Sprint brochure telling you all about the ins and outs of the sprint in detail. Please feel free to contact us suppose you would like some more information. We gladly tell you all about the possibilities.

Download the brochure

Go ahead, it’s completely free of charge!

Some of our success stories

We have done Behavioural Design Sprints for both national and international organisations.


Engage Australian female business leaders to support refugee women.

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Achieve zero waste during festivals and concerts designing new festival vistors' behaviour.

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Help people to build up a workout routine that lasts.

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Transform the way of working into a culture of collaboration.

Read more

Get mortgage owners to act upon their debts now, to not get into financial problems later.

Read more

Design a value proposition and customer-acquisition strategy for the Guardian Connect.

Read more
Rotterdam Airport

Design a smooth traveler journey at Rotterdam The Hague Airport during the renovations.

Read more
eBay & Marktplaats

Increase customer engagement on the ECG platfroms, using the Psychology of Trade.

Read more
Centraal Beheer Achmea

Get people to contact Centraal Beheer for more than just insurances.

Read more

More sprints that may fit your needs.

Check out all sprints
Behavioural Design Sprint

Want to innovate using behaviourals science? Then the Behavioural Design Sprint is perfect for you!

Take me there
Behavioural Ideation Sprint

Want to develop products, services, campaigns or policies that shape choices and behaviours? This is the right sprint.

Take me there

Would you like to turn behavioural insights immediately in validated strategies or ideas? Please check out our Behavioural Design Sprint that adds concept development and user prototyping to the sprint process.

Go to the Behavioural Design Sprint

Download the Behavioural Insight Sprint brochure

Just leave your details to download the Behavioural Insight Sprint brochure. Do you want to talk to us in person about a challenge you are looking to solve? Give us a call, and we'll book you 'Sixty minutes with SUE': a one-hour free consultation to see how we can help you. We can also tell you about the former sprints we did.

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