DISCOVER A PROVEN METHOD TO
Power up creativity with behavioural science and user prototyping.
A Behavioural Ideation Sprint is an accelerated creative process rooted in behavioural science to get to validated strategies or ideas that will predictably shape choices or change behaviour.
Behavioural Ideation Sprint
Create next generation ideas. Power up with behavioural science.
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No strings attached.
The Behavioural Ideation Sprint
An exciting hyper-fast creative process firmly rooted in behavioural science.
We willl add the missing layer of behavioural science to your ideation.
This way, we do not just creative ideas but ideas that will influence choice and shape behaviour.
proven method pressure cook process backed by science effects on behaviour tested answers
You need to
Maybe you recognise this?
- Develop not just any ideas but ideas that influence behaviour.
- Innovate with radically people-centred ideas.
- Turn insights into compelling products, campaigns or policies.
- Add the missing layer of behavioural science to your ideation.
- Gain more control over the impact of your ideas.
- Apply an evidence-based approach to your creativity.
- Test proof ideas at your actual target audience during ideation.
- Leverage behavioural science to achieve creative excellence.
- Get ahead of the competition with next-generation ideas.
Do you want to know more?
We have created a brochure telling you all about the details of the Behavioural Ideation Sprint. Such as the set-up, the investment, the time commitment, and more. Please, feel free to contact us any time should you have any further questions. We are happy to help!
“SUE provided me with essential insights into the way we can anticipate the behaviour of our clients. I take these with me to future projects so they will gain far more effective reach also. The sprint delivered a concrete product that I cannot wait to bring to life.”
Jonathan Mortelmans
Stad Antwerpen
“I found myself referring to this all the time. There is almost something spiritual to the process. It’s so constructive. It’s amazing how you build up on each other.””
Diana Ruano Ortiz
Responsible individual giving & private sector partnerships UNHCR
What kind of behaviour can you design in a sprint?
Customer Behaviour: Use behavioural science to nudge people into making decisions that will increase your sales and retention by getting people to buy, visit, recommend, donate or return to you. Understand the human behind your target group.
Citizen & Public Behaviour: Help citizens to make better decisions on wealth, health and happiness. Get citizens to embrace policies or contribute to making their neighbourhood, city or living environment a better place to live.
Leadership & Team Behaviour: Change team behaviours to make your employees more creative, productive, innovative and happy, get them to embrace change, act upon your vision and mission or inject psychological intelligence in your teams.
create value propositions
develop and optimise campaigns
develop new products and services
upgrade consumer journeys
create better customer experiences
define price strategies
develop donation models
create brand positionings
install habits
design physical spaces
develop contact strategies
create HR strategies
You don't buy a car without a test drive
Or not even a shirt without seeing if it fits. So, why book a sprint without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our sprint is the perfect match for you. Maybe you wish to combine a sprint with training or need some more explanation of how behavioural science can help your teams ideate related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.
”We add the Missing Layer of behavioural science to your ideation. This way, we do not just develop creative ideas but ideas that will positively influence choice and behaviour.
This is included in the Behavioural Ideation Sprint
Ideation
We will develop as many ideas/solutions as possible using principles from behavioural science.These could be value propositions, an optimised campaign or website, an (optimised) product, service, a marketing campaign, an optimised consumer journey, a fundraising model, a price strategy, a sales concept, a physical space idea, etc.
Testing
We will turn the selected ideas into tangible, testable prototypes that will bring the concepts to life to validate them at the actual target group or user. We will invite five new end-users to show them our prototypes and to gain insight (by doing interviews) into what works, how it works, and why it works (or not).
Delivery
On the last day of the sprint, you can invite your stakeholders. We will present the opportunities we spotted, how we turned them into interventions, and show the winning concepts. This will all be integrated into a slide deck that will advise how to turn the working interventions into action. SUE will help you to convince your stakeholders.
Implementation
We help you with a half-day implementation workshop to turn the learnings into action. We’ll help you prioritise, and we’ll give you very hands-on advice on how to get things moving. We’ll decide together where you need help the most.
”In the sprint, we test our ideas as quickly as possible with the actual target audience. This enables us to refine, and improve our concepts based on the feedback of the real people we're trying to convince and not on our hunches.
Some of our success stories
We have done Behavioural Design Sprints for both national and international organisations.
Heineken
Achieve zero waste during festivals and concerts designing new festival vistors' behaviour.
Read moreABN AMRO
Get mortgage owners to act upon their debts now, to not get into financial problems later.
Read moreMedtronic
Design a value proposition and customer-acquisition strategy for the Guardian Connect.
Read moreRotterdam Airport
Design a smooth traveler journey at Rotterdam The Hague Airport during the renovations.
Read moreeBay & Marktplaats
Increase customer engagement on the ECG platfroms, using the Psychology of Trade.
Read moreDo you want to know more?
We have created a brochure telling you all about the details of the Behavioural Ideation Sprint. Such as the set-up, the investment, the time commitment, and more. Please, feel free to contact us any time should you have any further questions. We are happy to help!
More sprints that may fit your needs.
Check out all sprintsBehavioural Design Sprint
Want to innovate using behaviourals science? Then the Behavioural Design Sprint is perfect for you!
Take me thereBehavioural Insight Sprint
Want to power up your research with behavioural intelligence? This sprint will do this for you!
Take me therea final check
What is not included: a behavioural analysis of your target audience
- Why do they do things or don’t they?
- What are behavioural boosters and behavioural bottlenecks?
- What are their deeper motivations for showing behaviour?
- How do they make decisions regarding your offer?
- What withholds them to do so?
- What are opportunities for influence?
- Which words could convince them?
- Which moments and triggers work and which won’t?
- Which fears, prejudices, doubts, ambitions, anxieties stand in the way of them showing the desired behaviour?
Would you like to integrate this into your sprint? Please check out our Behavioural Design Sprint that adds Behavioural Analysis to the sprint process.
Go to the Behavioural Design Sprint
Download the Behavioural Ideation Sprint brochure
Just leave your details to download the Behavioural Ideation Sprint brochure. Do you want to talk to us in person about a challenge you are looking to solve? Give us a call, and we'll book you 'Sixty minutes with SUE': a one-hour free consultation to see how we can help you. We can also tell you about the former sprints we did.
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