We’re Astrid and Tom; we are entrepreneurs, behavioural designers, writers, teachers, and absolutely dedicated to helping you create successful change and make better decisions using the power of behavioural psychology.
That sounds ambitious, helping you make better decisions and change your behaviour. Before we get into that, a short introduction might be in place. Tom is a clinical psychologist who after an internship of 6 months in a mental institution decided never to practice psychology in the medical arena again. Instead, he started in research followed by advertising. From a qualitative researcher to strategic planner, creative direction, to TED speaker: Tom has done it. Born and raised in Belgium, but now based in Amsterdam and never wanting to leave again (well for Belgium, could be someplace where the sun shines more often). Astrid is a graduated social scientist who decided instead of doing a PhD in communications and do lab experiments, to see if she could add some creativity to the scientific research ending up in advertising too, from account to strategic planning, copywriting and creative direction, she looked at practice from all angles. Born and raised in Den Haag in the Netherlands, but since many years living in Amsterdam and happy there (but she can also be seduced to sunny places).
We met over 10 years ago, we led a digital agency together, we fell in love (not just with the work, but also personally), we both jumped ship together and left the digital agency and founded SUE | Behavioural Design, we put some extra excitement into the mix and got a daughter together, we started SUE | Behavioural Design Academy, we got married a year later, and as we speak we’re still a happy, energetic symbioses always looking to learn more, fight indifference and make this world a better place.
We hope to meet you one day!