I’m a clinical psychologist by training. When I stumbled into the marketing profession about 20 years ago, ‘psychologist’ was something you better kept for yourself. Back then, I’d much better confessed at a party that I rented out some windows in the red light district than to admit I studied psychology. At that time, psychology was considered to be ‘the sinkhole of the university’. But things have changed…
Applied psychology: Things have changed
Tech companies perfectly understand that behavioural science is the ultimate competitive edge.
Applied psychology: critical sectors are not using it
Whether you work in marketing, policymaking, or product development, everything you do has the ambition to influence minds and shape behaviour. And therefore, all these disciplines are applied psychology.
Summary: Applied psychology
Cover visual by Anthony Delanoix on Unsplash.