Fast track your team's impact and performance with applied behavioural science.

This one-day hands-on workshop will bring your teams up to speed with the groundbreaking insights from behavioural science and teach them how to apply these into practice right away.

Accelerate growth

Supercharge your teams with a behavioural science quick-course

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No strings attached!

One-Day Behavioural Design Workshop

This is the perfect start for any team that wants to experience how injecting behavioural science into their projects can help them create next-generation people-centred products, services, campaigns or policies. It is a first taste of the power of Behavioural Design.

mindshifting know-how top-notch trainers personal attention backed by science 100% practical

When book this training?

You have great talent in your team, but you feel to stay ahead, you need to start doing things a bit differently. You think that your team is missing the skill of decoding unconscious human decision making or doesn’t have a toolbox filled with principles from behavioural science to come up with products, services, campaigns or policies that shape decisions and behaviour predictably. You are looking for a way to bring your team up to speed quickly with the crucial insights from behavioural science but don’t know yet if you want to go ahead and put everyone through extensive training. Well, then this workshop is the perfect first taste of how Behavioural Design can work for your team!

What do you get?

We will bring your team up to speed with groundbreaking insights from behavioural science. In this workshop, the theoretical introduction is related to your practice right away, as your team will be applying their newly acquired know-how to an actual team case. Though the workshop is an introduction to Behavioural Design, it still delivers instant added value. On top of this, we will hand everyone easy-to-use tools and templates to apply what they’ve learned even when we’re not around.

What is the investment?

Our one-day in-company workshop is a one-time investment of 799,- per person excluding VAT. Up to 16 people can join the workshop (minimal of 8 participants). The budget includes:

  • Preparation.
  • A full-day workshop.
  • Customisation to a team or project challenge.
  • All course materials and tools.

If the training takes place at the SUE training facilities, location and catering are also included.


Want to discuss options?

What makes us different from all other training facilities is that everything we teach you is firmly rooted in practice. We are a unique combination of a Behavioural Design Academy and Behavioural Design Consultancy. Everything we learn in our work with clients is injected into our training. That's how you can be sure that the know-how is up to date and relevant. Your trainers are also 100% practitioners.

how can we help

Maybe you recognise this

  • You to become customer-centric, but you don’t know how?
  • You want your team to increase their impact and success ratios
  • You want to power up your team with behavioural intelligence
  • Your team needs to convince people more successfully
  • You have lost time & money on ideas people didn’t embrace
  • Your team can’t decode human decision making
  • You want your team to come up with people-centred ideas
  • You need to turn your client-centred vision into action
  • You need to start doing things differently to stay ahead
  • You want your team to get more grip on positive outcomes

EXTRA FLEXIBILITY: You can pick and secure your own training date
You have the freedom to pick the workshop date. See what fits your team’s schedule (a timeslot from 9.00 – 16.00 hours) and we’ll put it in our agenda. However, our schedules tend to fill up quite fast; that’s why you can always book an option to secure a date. We hold this date for two weeks for you; no further obligations or strings attached!

Virtual training or on location?
Whatever suits you best!

Your team can join the workshop both at our training location in Amsterdam or as virtual training. Whatever suits you best!
(Although joining us in person can be a great solution for a team building activity with substance).

How to leverage behavioural science to transform working in a post-Covid world.

Post-Covid working: Habits of High-Performance teams

  • Discover how to innovate work using behavioural science
  • Learn from behavioural science what high-performance teams need
  • Discover together with your team what will be their ‘magic middle’
  • Gain insight into your team’s barriers of remote and office working
  • Understand what drives your talent and what holds them back
  • Discover insights of your team that shape their behaviour
  • Install habits to make your team more productive, creative, happy
  • Know what your talent needs to stay motivated
  • Transform leadership & team collaboration using behavioural science
  • Understand which context your talent needs to flourish
  • Move your team into next-generation work/life balance conditions
Check out the workshop

Speciality workshop available for a limited time only.

You don't buy a car without a test drive

Or not even a shirt without seeing if it fits. So, why book an in-company training without seeing if we are the right fit? That's why you can book a Sixty with SUE: an hour of free consultation to see if our training is the perfect match for you. Maybe you need custom training or need some more explanation of how behavioural science can help your teams grow related to your specific context? The Sixty is meant to give you answers on which you can base your decision to book a training with us with confidence.

Book me a Sixty

PS. It is absolutely free and there are no strings attached whatsoever!

We have already trained over 1.500 people from over 45 countries awarding us with a satisfaction rate of 9,2.

What will your team learn?

Your team will master a part of the SUE | Behavioural Design Method© consisting of three steps. They will either learn how to decode unconscious human decision-making and unlock the forces that stand between the undesired and desired behaviour. Or they will learn how to use behavioural science to develop strategies and ideas that will influence choice and shape behaviour.

“BDA knocks down some of the innate ideas on marketing and communication completely. And replaces them with well-founded and easy to apply alternatives.”

Twan Timmermans
Head of Communication Municipality Apeldoorn

“A very nice curriculum that provides an excellent balance between theory and practice in which you learn how to apply the power of psychological techniques in your daily practice.”

Jildert Huitema
Former Manager Marketing | Digital Intelligence – Randstad

Would you like some more information?

We can perfectly understand this, that's why we have created a brochure to give your some more ins and outs of the workshop. Please, feel free to contact us if you need some further information or advice on how our training will best fit you.

Download the brochure

Go ahead, there are no strings attached!

“You guys provided an easy to use framework in which you can apply a massive amount of scientific insights. The hands-on workshop style really helped to see how I can use the knowledge in everyday work. It will help make my job more fun. Thanks!”

Bart Hoogendoorn
Marketing Intelligence Consultant ANWB

“Behavioural Design Academy ensures that your view of the world has changed. After 7,500 working days, I learned how you could influence behaviour in just two days. Afterwards, you can initiate change where you have never previously considered to start a change. It is a start of a journey in which you should be prepared to invest otherwise it is not worth starting. If you want to be meaningful in this world, you should follow the academy.”

Harold van Puijenbroek
Managing Director Eluced

This is included in the tuition fee

The fee includes so much more than training

Kick Off

We'll have a 30/45 minute kick-off call to define the workshop case that your team will be working on during the day.


We will customize the workshop to fit your team like a glove.


One day of live masterclasses and work sessions taught by a senior Behavioural Design practitioner.


All course presentations, materials and tools for your teams to download and use as many times as they like, accessible 24/7 and updated regularly.

Cheat Sheets

Every participant will receive a FREE bonus set of Behavioural Design Cheat Sheets.


Homemade healthy lunch, snacks, and drinks are all included.

Did you know we're an official educational institution? We're globally accredited by the Education Quality Assessment Commission based on our curriculum, our method of teaching and our general conditions.

Who join the Behavioural Design Workshop?

People who join are all experienced, like-minded professionals who have to influence people in one way or another. Still, all feel their missing link to succeed is to gain a deep understanding of human psychology and behaviour. We’ve had marketers join who want to convince clients of their products. HR managers who need people to embrace change. Entrepreneurs who have to convince investors. Governmental advisors who need people to follow policies.








Government & non-profit

More in-company training that might suit you!

Check out all in-company training
Behavioural Design Fundamentals Course for teams

This helps your team master a hands-on method and tools to apply the latest behavioural science in practice.

Take me there
Behavioural Design Advanced Course for teams

This training teaches how to initiate, set up and run Behavioural Design Sprints from A to Z.

Take me there

The Behavioural Design Canvas©.

The next frontier to maximize your team’s performance is not just to define your business model but to augment this with a deep understanding of the human behind your client, citizen, donor or employee. The SUE | Behavioural Design Canvas© helps you leverage behavioural science to achieve innovative operational excellence. It reveals the hidden forces that influence decisions and behaviour and unlocks opportunities to develop next-generation people-centred products, services, campaigns or policies that will elevate your impact to the next level.

Download the free brochure

We have created a brochure that explains all the ins and outs of the Behavioural Design Workshops. From the program to the former participants. From the investment to the people behind the Academy: it's all in there.

Download the brochure

Go ahead, there are no strings attached!

Some of the organisations we trained.

We have helped injecting behavioural intelligence into teams or projects both for national and international clients. Ranging from non-profits, corporates, governments to scale-ups.

We are happy to see what Behavioural Design can do for you or your organisation. Feel free to contact us by mail or give us a call at + 31 20 223 46 26, no strings attached!

A final check

Some facts about the course

  • Taught in both Dutch and English
  • Suited for people in profit and non-profit organisations
  • Suited when working outside communication or marketing
  • Official educational institution
  • Small groups, a maximum learning curve
  • One full-day; including lunch, snacks and drinks
  • 100% actionable skills, learning by doing
  • Rare chance to learn from the frontrunners in the industry
  • No former experience in psychology or design needed

We are accredited by the EQAC.

We’re an official education acknowledged and globally accreditated by the Education Quality Accreditation Commission (EQAC). The EQAC is committed to promoting high standards of education, recognising professional excellence and providing an invaluable guide to education quality and recognition in the complex sector of worldwide education. To get this accreditation, we were evaluated on a quality code covering our curriculum, our method of teaching and our general conditions. All to make sure that you are guaranteed the best level of education.

Kick start your teams with behavioural science.

Download our Behavioural Design Workshop brochure and discover why over 1.500 other leaders, innovators and forward-thinking professionals joined our Behavioural Design Workshops to amplify better decision-making and shape predictable behaviours.

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