With this Behavioural Design Overview we want to help you to navigate through the Behavioural Design Blog. Our ambition with this blog is to explore how influence works by applying it to interesting real world problems. Most of these blogs appeared in Behavioural Design Digest, our weekly newsletter. You can subscribe to the Behavioural Design Digest here.
Everything we write is in line with SUE’s mission: ‘To unlock the power of behavioural psychology to help people make better decisions in work, life, and play’. This is the guiding principle behind our Behavioural Design Method© we teach in our Behavioural Design Academy and that we apply in our Behavioural Design Sprints. Curious to find out more about us? Meet us at ‘We are SUE‘ or buy our book ‘The Art of Designing Behaviour‘.
Happy exploring!
Essential Reads and Videos
- What is Behavioural Design? – blog post
- The SUE | Influence Framework© explained – blog post
- SUE | Influence Framework© cheat card – tool
- Behavioural Design Ethics – blog post
- Behavioural Design Ethics – ebook
- What is design thinking? – blog post
- Growth hacking versus Behavioural Design – blog post
- The future of innovation is psychological not technological – video
Behavioural Science Explained
- Our book ‘The Art of Designing Behaviour‘ – book
- Nudging explained – blog post
- Kahneman’s Fast and Slow Thinking explained – blog post
- System 1 and 2 quick guide – blog post
- Cialdini on persuasion – blog post
- Cialdini influence in practice – blog post
- Mental models – blog post
- Influence Principles cheat card – tool
- Cognitive biases checklist – tool
- Behavioural Economics explained – blog post
- Behavioural Economics explained – ebook
Customer behaviour
- Signaling: how to add psychological value – blog post
- How to influence the perception of value – blog post
- Why this AI influencer is freaking me out – blog post
- Three cardinal sins against customer-centricity – blog post
- What’s Neymar worth? – blog post
- Pricing cheat card – tool
- Value Perception cheat card – tool
Leadership & Team Behaviour
- Leading Distributed Teams – blog post & report
- The Habits of High-Performance Teams – video
- The Behavioural Design of Applying for a Job – blog post
- The behavioural design of a great team – blog post
- How Jeff Bezos designs team behaviour – blog post
- How to design an innovation habit – blog post
- The psychological price of being rational – blog post
- How to make an agile team customer-centric? – blog post
- 3 techniques to supercharge your team’s creativity – blog post
- The rise of the Chief Behavioural Officer – blog post
- Leverage is the secret engine for growing a company – blog post
Citizen and Public behaviour
- How one Buddha Statue transformed a community – blog post
- Pissing in the well – blog post
- A cunning plan to nudge people into electric driving – blog post
- Why motivating for climate action is problematic – blog post
- Behavioural Design advice for environmentalists – blog post
- The Behavioural Design of Cities – blog post
- Why government spending is designing behaviour – blog post
- Thoughts on the set-up of a Corona advisory – blog post
- Make liberalism horny again – blog post
- When accountants rule the country – blog post
- How Norway nudges its citizens to drive electric – blog post
Personal Behaviour
- Seven rules that will improve your judgement – blog post
- Six rules for Designing your Happiness – blog post
- Designing your Happiness – ebook
- De wetenschap van geluk – video
- Prototyping happiness – blog post
- How can you trust an expert? – blog post
- The dark design patterns that made me quit Twitter – blog post
- The behavioural design of love and desire – blog post
- How to make New Years’ resolutions that stick ? – blog post
- Personal Coaching is pointless – blog post
- How to live a meaningful life? – blog post
- How to lose weight using Behavioural Design? – blog post
Methodology
- On the importance of extreme users in research – blog post
- Data science & behavioral science should collaborate – blog post
- Create excitement for a behavioural design sprint – blog post
- Why Nir Eyal is a bit of a hypocrite – blog post
Applied Behavioural Science
- Mental Accounting – blog post
- Making better financial decisions – ebook
- Confirmation Bias – blog post
- How to convince someone who believes the opposite – ebook
- Chunking – blog post
- Mere exposure – blog post
- The art of choosing – blog post
- How to design a choice – ebook
BONUS: free ebook 'How to Convince Someone who Believes the Exact Opposite?'
Especially for you we've created a free eBook 'How to Convince Someone who Believes the Exact Opposite?'. For you to keep at hand, so you can start using our insights whenever you want—it is a little gift from us to you.
How do you do. Our name is SUE.
Do you want to learn more?
Suppose you want to learn more about how influence works. In that case, you might want to consider joining our Behavioural Design Academy, our officially accredited educational institution that already trained 2500+ people from 45+ countries in applied Behavioural Design. Or book an in-company training or one-day workshop for your team. In our top-notch training, we teach the Behavioural Design Method© and the Influence Framework©. Two powerful tools to make behavioural change happen in practice.
You can also hire SUE to help you to bring an innovative perspective on your product, service, policy or marketing. In a Behavioural Design Sprint, we help you shape choice and desired behaviours using a mix of behavioural psychology and creativity.
You can download the Behavioural Design Fundamentals Course brochure, contact us here or subscribe to our Behavioural Design Digest. This is our weekly newsletter in which we deconstruct how influence works in work, life and society.
Or maybe, you’re just curious about SUE | Behavioural Design. Here’s where you can read our backstory.
