The Behavioural Design Blog – overview

With this Behavioural Design Overview we want to help you to navigate through the Behavioural Design Blog. Our ambition with this blog is to explore how influence works by applying it to interesting real world problems. Most of these blogs appeared in  Behahavioural Design Digest, our weekly newsletter. You can subscribe to Behavioural Design Digest at the bottom of this page.

Everything we write is in line with SUE’s mission “to unlock the potential of behavioural psychology to nudge people into positive choices about work, life and play“. This is the guiding principle behind our Behavioural Design Method we teach in our Behavioural Design Academy and that we apply in our Behavioural Design Sprints.

You can read more about our mission on the “about SUE”-page.

Essential Reads and Videos

There are blogposts that are essential to our thinking on how to influence minds and shape behaviour.

Key Behavioural Design Concepts explained

Citizen Behaviour / Behaviour in public 

In this series we apply behavioural design thinking on how societies shape the behaviour of citizen

Behaviour in Organisations

Behavioural Design for teams, organisations and professionals

Personal Development / Self-Improvement

A series on blogposts on how to apply behavioural design thinking to design a better life.

Customer Behaviour

Thoughts on how to use behavioural design to shape customer behaviour

Society, Government and Politics

We like to think of a society as a behavioural design that shapes predictably irrational behaviour of its constituents

 Methodology

We dedicated a couple of posts on the methodological part of behavioural design

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It's a first taste of what Behavioural Design can do for you.