With this Behavioural Design Overview we want to help you to navigate through the Behavioural Design Blog. Our ambition with this blog is to explore how influence works by applying it to interesting real world problems. Most of these blogs appeared in Behahavioural Design Digest, our weekly newsletter. You can subscribe to Behavioural Design Digest at the bottom of this page.
Everything we write is in line with SUE’s mission “to unlock the potential of behavioural psychology to nudge people into positive choices about work, life and play“. This is the guiding principle behind our Behavioural Design Method we teach in our Behavioural Design Academy and that we apply in our Behavioural Design Sprints.
You can read more about our mission on the “about SUE”-page.
Essential Reads and Videos
There are blogposts that are essential to our thinking on how to influence minds and shape behaviour.
- What is Behavioural Design?
- The SUE | Influence Framework Explained. This powerful framework is the heart of the Behavioural Design Method
- Growth hacking vs Behavioural Design. A blog on the difference between both domains
- The future of innovation is psychological, not technological (A lecture by SUE co-founder Tom De Bruyne at the #UBX conference in Munich (Video)
Key Behavioural Design Concepts explained
- Mental models: How to design for intelligent decision-making?
- What is design thinking (and how does behavioural design relates to design thinking)
- Nudging explained (Nuding is just one of the many tools in the Behavioural Design toolbox)
- Cialdini on persuasion (everything you need to know about the 7 principles of influence)
- Cialdini’s Influence principles in practice (examples of how to make the principles work)
- The BJ Fogg Model explained (the most powerful mental model to come up with ideas for behavioural change)
- Motivation: Explained by BJ Fogg (Fogg is the the godfather of Behavioural Design)
- Kahneman Fast and Slow Thinking explained (the cornerstone of thinking on influence is understanding Kahneman)
- System 1 and System 2 : A quick guide to these crucial concepts on human decision making
- Sweat the small stuff (because it would be a crime if we wouldn’t mention Rory Sutherland)
Citizen Behaviour / Behaviour in public
In this series we apply behavioural design thinking on how societies shape the behaviour of citizen
- How one Buddha Statue transformed a community (a heart-warming story)
- Pissing in the well (why we tend to destroy everything of value)
- A cunning plan to nudge people into electric driving. The story behind Norway’s successful transition
Behaviour in Organisations
Behavioural Design for teams, organisations and professionals
- The Behavioural Design of Applying for a Job A must read for everyone who is applying for a job.
- The behavioural design of a great team (the title speaks for itself)
- How Jeff Bezos designs team behaviour (on the remarkable culture at Amazon.com)
- How to design an innovation habit (why some companies are more innovative)
- The psychological price of being rational is being unlikeable (why innovative people need to be courageous)
- How to make an agile team customer-centric?
- Three techniques that will supercharge your team’s creativity
- The rise of the Chief Behavioural Officer
- Leverage is the secret engine for growing a company (a post on what we learned in 8 years of building SUE)
Personal Development / Self-Improvement
A series on blogposts on how to apply behavioural design thinking to design a better life.
- How to smell bullshit: Seven rules that will improve your judgement
- Prototyping happiness (on the power of prototyping to increase your happiness).
- How can you trust an expert? (a post on the concept of Skin in the Game)
- The dark design patterns that made me quit Twitter
- The behavioural design of love and desire (how to have a fulfilling love and sex life)
- How to make New Years’ resolutions that stick ?
- Personal Coaching is pointless (why team coaching is much more interesting)
- How to live a meaningful life in a world that is spinning out of control?
- How to lose weight using Behavioural Design? (Never trust a behavioural Designer who’s out of shape)
Thoughts on how to use behavioural design to shape customer behaviour
- Signaling: how to add psychological value. Thoughts on how to increase the perception of value.
- How to influence the perception of value (a second post on this topic)
- Why this AI influencer is freaking me out and so it should you . Terrified by the Lilmiquela phenomenon
- Three cardinal sins against customer-centricity in finance (one of our most popular posts)
- What’s Neymar worth? A lesson in price psychology
Society, Government and Politics
We like to think of a society as a behavioural design that shapes predictably irrational behaviour of its constituents
- When accountants rule the country. A blog on irrationality in political decision-making
- The disastrous behaviour that triggered Chernobyl – how the USSR shaped the behaviour that triggered the biggest nuclear disaster in history
- The Behavioural Design of the economy: on incentives and rewards
- How to influence those in power (a tribute to Richard Rorty)
- Fascinating framing wars in the hearing of Superior Court Judge Candidate Brett Kavanaugh (not that it mattered)
We dedicated a couple of posts on the methodological part of behavioural design
- On the importance of extreme users in research
- How data science and behavioral science should collaborate
- How to create excitement for a behavioural design sprint (how to convince your boss and colleagues)
- Why Nir Eyal is a bit of a hypocrite (thoughts on manipulation and on smelling bullshit)