With this Behavioural Design Overview we want to help you to navigate through the Behavioural Design Blog. Our ambition with this blog is to explore how influence works by applying it to interesting real world problems. Most of these blogs appeared in  Behavioural Design Digest, our weekly newsletter. You can subscribe to the Behavioural Design Digest here.

Everything we write is in line with SUE’s mission: ‘To unlock the power of behavioural psychology to help people make better decisions in work, life, and play’. This is the guiding principle behind our Behavioural Design Method© we teach in our Behavioural Design Academy and that we apply in our Behavioural Design Sprints. Curious to find out more about us? Meet us at ‘We are SUE‘ or buy our book ‘The Art of Designing Behaviour‘.

Happy exploring!


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Essential Reads and Videos

These are blog posts and videos that are essential to our thinking on how to influence minds and shape behaviour.

Behavioural Science Explained

There are concepts and principles in behavioural science that are the foundation of behavioural change. We explain them here.

Customer behaviour

Whether you have clients or customers. Whether you want to attract more clients or want them to buy, click, recommend or return. Behavioural science can help you get the most out of a customer.

Leadership & Team Behaviour

Organisations are collections of human behaviours. These blog posts and videos shed a light on how to leverage behavioural science to achieve operational excellence.

Citizen and Public behaviour

If you want the general public to adopt policies or design behaviours that will creat more welfare or better communities this is the section to keep your eye on.

Personal Behaviour

If you understand key concepts of behavioural science it can help you make better decisions that will improve your life, your work, your happiness and habits. Stay tuned here for self-improvement insights.


Behavioural Design is applied behavioural science. It is active and results in tangible insights and interventions. This section will highlight the methodologic part of Behavioural Design.

Applied Behavioural Science

The true value of Behavioural Design is that it is applied behavioural science. In this section you’ll find blog posts on how to unlock the power of behavioural science in practice.

BONUS: free ebook 'How to Convince Someone who Believes the Exact Opposite?'

Especially for you we've created a free eBook 'How to Convince Someone who Believes the Exact Opposite?'. For you to keep at hand, so you can start using our insights whenever you want—it is a little gift from us to you.

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Go ahead, it’s completely free of charge!

How do you do. Our name is SUE.

Do you want to learn more?

Suppose you want to learn more about how influence works. In that case, you might want to consider joining our Behavioural Design Academy, our officially accredited educational institution that already trained 2500+ people from 45+ countries in applied Behavioural Design. Or book an in-company training or one-day workshop for your team. In our top-notch training, we teach the Behavioural Design Method© and the Influence Framework©. Two powerful tools to make behavioural change happen in practice.

You can also hire SUE to help you to bring an innovative perspective on your product, service, policy or marketing. In a Behavioural Design Sprint, we help you shape choice and desired behaviours using a mix of behavioural psychology and creativity.

You can download the Behavioural Design Fundamentals Course brochure, contact us here or subscribe to our Behavioural Design Digest. This is our weekly newsletter in which we deconstruct how influence works in work, life and society.

Or maybe, you’re just curious about SUE | Behavioural Design. Here’s where you can read our backstory.

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